New visual search results - what is this and how do we optimize for it?
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Hi all,
This morning as I am doing some keyword research for a new client, I typed in the phrase and Google returned both the listings as well as a vertical photo bar. I've never seen this before. Is this new? Is it common and I've just missed it?
I presume this means we need to really have our photo alt tags 'ducks in a row' but I'm also wondering if this points to an increased importance on visual content?
Image attached.
Thanks,
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Those images aren't from image search just so you know. Those are are from Google+ Local pages
http://blog.autorevo.com/2013/06/new-local-search-layout/
Part of you question hinted to alt tags for images. I remember a post from tier10 that showed how to use metadata in photoshop to help too.
http://tier10lab.com/2012/07/20/how-to-optimize-images-google-plus/
Hope this helps.
Darin.
@vzpro
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I think you might be talking about the new presentation for local results? I've attached a screenshot.
If the grey bar at the top is what you are referencing, this is a new presentation for local listings results. Mike Blumenthal has talked a bit about it, and how rankings will work, on his blog: http://blumenthals.com/blog/
Or, maybe you're talking about something else entirely :)? A screenshot would be great.
EDIT: I didn't notice your attachment the first time - yes, that's the local listings results presentation.
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