Why do I have a lot of direct traffic from MSN and Yahoo with 100% bounce rate?
-
For MSN I have about 8000 hits of one page and a 100% bounce rate. In the last month I have about 400 hits from Yahoo with a 100% bounce rate. Msn is all different pages, while Yahoo is all the home page. What would cause this?
-
Assuming that your analytics tags are working properly (and that's definitely worth checking), I think you really need to dig in and see what queries you're firing on for these engines and how you're appearing on them. It may be that your page is just a mismatch to the query, or it may be that the title or snippet are misleading in some way.
I don't know of any overarching, general reason this would happen. It's likely to be pretty situational, and you may need to really segment this traffic and see what search users are seeing to find the answer.
-
For this to make sense, it's worth noting that MSN search is now Bing. Bing also powers Yahoo search.
I wonder if where Bing's engine isn't as good as Google they are showing your results when your page doesn't actually answer the user's question. If the page is contextually 'no good' they wont stay for long, hence the bounce rate.
Just a guess, though!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Lot of Tracking via Tag manager Increase Bounce Rate?
Hello Expert, I am doing lots of tracking for my ecommerce site but I am not sure reason for increase in bounce rate as my traffic also increase but I want to make sure that my tracking not affecting my bounce rate. I do tracking via page views, events, custom html, etc so for all the applicable tags Non-Interaction Hit - I set "True" so I am right here? Thanks!
Reporting & Analytics | | dsouzac0 -
Google Analytics shows most referrers as "Direct" -- What are some better tools?
Very often Google Analytics will show 50-90% of our referrers as (direct) which is not very helpful. Are there other tools out there that will provide a clearer breakdown of what other websites are sending us our traffic? Specifically, I want to be able to be able to tell who are the top traffic referrers to my top performing pages on my site for the last 30 days. (I want to be able to study this on a per-page basis.) Thanks in advance!
Reporting & Analytics | | Brand_Psychic0 -
Why my WMT is showing more clicks than my Google Analytics Organic Search Traffic?
Hello Everybody, Can somebody help me figure out this puzzle: My WMT is showing 6000 clicks, while my Organic Traffic in Google Analytics is showing only 3500 daily ... how is that possible? Best Regards
Reporting & Analytics | | Muhammad_Jabali0 -
Senuke and traffic generator program is a good idea?? I think i got some problems now.
First of all thanks for reading, especially if you are the one whose bright ideas will help me out:) I started using senuke xcr about 3 months ago, obviously at the beginning i didnt make much success(not like I do now). Later i bought that inferno thingy and it actually works. First 2 weeks didnt make much difference(although i could see some little but stable uprising) but after 4th week ended, the average impression and queries doubled up, 6th went up again, its like every week or two it jumps up and keeps it there. Also the actual traffic from keywords went up! When about the second week finished, i started using a traffic generator program, first it leveled out the impressions and seemed to help a bit. Lately i think it messed it all up, plus about 2 weeks ago there was 2-3 dayswhen i sent a bit more traffic than usual and around that time the average rising of impressions didnt happened, it might even went down. Now i stopped using traffic g. and everything stayed the same no improvement!! Anyone could help me? I need to get it moving up again! Also im still nowhere near the top as the keywords are competitive well at least for me. What do i do wrong and what should i do? Also what about traffic generator? ps is it safe or/and or allowed to write that? Thanks
Reporting & Analytics | | Sugafree0 -
Google Analytics traffic hijacking?
Ran into something interesting a week ago - the same Google Analytics code was installed on two different sites by accident. The account was reporting traffic from both domains. Haven't found a definitive answer on how to stop this yet if it were to be used maliciously?
Reporting & Analytics | | khemistry0 -
Direct Traffic Source?
Hi all, Having some trouble figuring out a metric I'm dissecting. We have a large amount of traffic going to deep pages and I'm looking at the traffic source and an alarming amount are coming as Direct traffic. The thing is this can't type in or bookmarked traffic, so what else could it be? We have numbers like 80% and 60% for direct traffic, which judging by our previous efforts, that just can't right. Anyone can figure out what I may be missing out? Deeper pages should usually not get as much Direct traffic, so what can it be?
Reporting & Analytics | | William.Lau0 -
Google Places Over Reporting Directions Requests to a Business
I posted a screenshot of a client's Google Places profile reporting strange statistics for driving/direction requests to my website. The post is here: http://www.hoodwebmanagement.com/2054/weird-google-places-statistics/. Full info is there but I have attached a screenshot here as well. I'm wondering if anyone has seen this error with another local business - especially a local business that shares its exact address with another business, since I think that is the cause. weird-google-places-statistics.png?d407e3 weird-google-places-statistics.png?d407e3
Reporting & Analytics | | KaneJamison0