Need to know about content marketing strategy
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Hi,
Can anybody guide me to a document or a presentation that elaborates how the content for overall Internet marketing strategy should be developed? And how do people beyond marketing department contribute to its success?
Regards
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This is a good book: Return on Engagement. It's a fast read and covers the basics. Another good book is Content Strategy for the Web (more strategic than the one above).
Good luck!
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Shailendra,
I think you'll find these interesting:
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