Content per page?
-
We used to have an articles worth of content in a scroll box created by our previous SEO, the problem was that it was very much keyword stuffed, link stuffed and complete crap.
We then removed this and added more content above the fold, the problem I have is that we are only able to add 150 - 250 words above the fold and a bit of that is repetition across the pages.
Would we benefit from putting an article at the bottom of each of our product pages, and when I say article I mean high quality in depth content that will go into a lot more detail about the product, history and more.
Would this help our SEO (give the page more uniqueness and authority rather than 200 - 250 word pages).
If I could see one problem it would be would an articles worth of content be ok at the bottom of the page and at that in a div tab or scroll box.
-
Hi Bob,
You often run into this situation with eCommerce sites - they want to add information to each product but they don't quite know where to put it.
The short answer is yes - but only if it's content that actually helps the visitor. If you can increase the value of these pages by adding unique content by all means do so. On the other hand, if the content is truly valuable, you may consider placing it on it's own page where it might attract more attention.
The thing you want to avoid is adding content just for the sake of adding content. If it's not going to increase visitor engagement then it's probably not worth doing - but I've never seen a case where adding high quality, engaging content actually hurt.
Go for it!
-
Here is an answer from EGOL (a respected communityy member) to another Q in the forum about content length:
http://moz.com/community/q/does-reducing-content-length-on-a-page-effects-ranking#reply_56067
You may also be interested in this study by Neil Patel, which claims that the longer the blog post, the better, whether it’s the homepage of your website or your daily blog post. Here are some more resources on content resource you may be interested in:
http://www.pardot.com/content-marketing/is-long-content-king/
http://www.wiredinseo.com/content-length.php
http://blog.links4top.com/how-content-length-affects-rankings-and-conversions/Hope this is what your looking for,
Thomas
-
The general rule is that every post must contain 150 words minimum for news and 300 words minimum for a blog post
However I want stressless the more information give people the better Google has definitely shown preference to longer peaches shorter pages. So you're being a better source of information by giving more information
As far as the statistics that you just stated to me I have honestly no idea
You could do a 2000 word posts on each one whatever is honestly the most comprehensive and is the best for that product this is an e-commerce website I'm sending? Or this is a how-to website?
-
Can you add too much information?
If for example we have a page about Monitors and have a tab for each of these (I am coming up with titles so you get the point we don't sell monitors)
How to pick the perfect size (700 word)
How to pick between a graphic design and gaming screen (700 word)
How to pick a screen right for your budget (700 words)
So we end up with 2500 word pages for our products would this be good?
Basically this content is what we normally write for our blog but adding it to the page may increase the authority of it over 250 words..
-
Absolutely worth it you should have approximately in my opinion about 2000 words to 300 word minimum is a minimum set by Google and with 300 word really can't go to in-depth about anything. I would use a read more to open it up so you have your mission statement for the critical information above the fold you want to sell the people on what you're doing let them know instantly when they see your site so use lots of great content and don't wory about useing read more as it will work very well.
Hope that helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competing with doorway pages
Hi all, it's my understanding that 'doorway pages' are bad practice. However, when googling for the services that our company offers, along the lines of '[service] [location]', businesses turn up in Google SERPs that outrank us purely with doorway pages. Take this as an example: https://www.google.co.uk/search?q=seo+dorking One of the results is this company who seem to rank for pretty much every town modifier: https://prioritypixels.co.uk/seo-agency-dorking/ If you look at their sitemaps you'll see thousands of these pages: https://prioritypixels.co.uk/page-sitemap16.xml All the content is slightly different but broadly speaking it is very similar. It seems that, in the short term, we can't compete with this company but we could if we employed the same tactics. So my question is: is what they are doing really risking a penalty? b1Lpp5
Intermediate & Advanced SEO | | Bee1590 -
One Page Design / Single Product Page
I have been working in a project. Create a framework for multi pages that I have So here is the case
Intermediate & Advanced SEO | | Roman-Delcarmen
Most of them are single page product / one page design wich means that I dont have many pages to optimize. All this sites/ pages follow the rules of a landing page optimization because my main goals is convert as many users as I can. At this point I need to optimize the SEO, the basic stuff such as header, descriptions, tittles ect. But most of my traffic is generated by affiliates, which is good beacuse I dont have to worrie to generate traffic but if the affiliate network banned my product, then I lose all my traffic. Put all my eggs in the same basket is not a good idea. Im not an seo guru so that is the reason Im asking whic strategies and tactics can give me results. All kind of ideas are welcome1 -
Taken a canonical off a page to let it rank with new unique content - what more can I do?
A week ago, I took a canonical off of a page that was pointing to the homepage for a very big, generic search term for my brand as we felt that it could have been harming our rankings (as it wasn't a true canonical page). A week in and our rankings for the term have dropped 7 positions out of page 1 and the page we want to rank instead is nowhere to be seen. Do I hang fire? As such a big search term, it's affecting traffic, but I don't want to make any rash decisions. Here's a bit more info: For arguments sake, let's call the search term we're going after 'Boots', with the URL where the canonical was placed of /boots. The canonical went to the root domain as we sell, well... boots. At the time, the homepage was ranking for Boots on page 1 and we wanted to change this so that the Boots page ranked for that term... all logical right? We did the following: Took off mentions of Boots from meta on the homepage and made sure it was optimised for on the boots page. Took the canonical off of /boots. Used GSC to fetch & ask Google to recrawl "/boots". Resubmitted the sitemap. Do I hang fire on running back to the safety of ranking for boots on the homepage? Do I risk keyword cannibalisation by adding the search terms back to the homepage?
Intermediate & Advanced SEO | | Kelly_Edwards0 -
Category Pages
I'm debating on what the best category structure is for a recipe website and was looking to get some advice. It's a recipe/travel/health fitness blog but recipes reign on the site. Should it be: Option A website name\recipe\type of recipe\URL of specific recipe or Option B website name\type of recipe\url of specific recipe (and just cut out the 'recipe' category name) Any advise would be appreciated! Thanks!
Intermediate & Advanced SEO | | Rich-DC0 -
Duplicate content - how to diagnose duplicate content from another domain before publishing pages?
Hi, 🙂 My company is having new distributor contract, and we are starting to sell products on our own webshop. Bio-technology is an industry in question and over 1.000 products. Writing product description from scratch would take many hours. The plan is to re-write it. With permission from our contractors we will import their 'product description' on our webshop. But, I am concerned being penalies from Google for duplicate content. If we re-write it we should be fine i guess. But, how can we be sure? Is there any good tool for comparing only text (because i don't want to publish the pages to compare URLs)? What else should we be aware off beside checking 'product description' for duplicate content? Duplicate content is big issue for all of us, i hope this answers will be helpful for many of us. Keep it hard work and thank you very much for your answers, Cheers, Dusan
Intermediate & Advanced SEO | | Chemometec0 -
Hreflang and paginated page
Hi, I can not seem to find good documentation about the use of hreflang and paginated page when using rel=next , rel=prev
Intermediate & Advanced SEO | | TjeerdvZ
Does any know where to find decent documentatio?, I could only find documentation about pagination and hreflang when using canonicals on the paginated page. I have doubts on what is the best option: The way tripadvisor does it:
http://www.tripadvisor.nl/Hotels-g187139-oa390-Corsica-Hotels.html
Each paginated page is referring to it's hreflang paginated page, for example: So should the hreflang refer to the pagined specific page or should it refer to the "1st" page? in this case:
http://www.tripadvisor.nl/Hotels-g187139-Corsica-Hotels.html Looking foward to your suggestions.0 -
Duplicate Content: Is a product feed/page rolled out across subdomains deemed duplicate content?
A company has a TLD (top-level-domain) which every single product: company.com/product/name.html The company also has subdomains (tailored to a range of products) which lists a choosen selection of the products from the TLD - sort of like a feed: subdomain.company.com/product/name.html The content on the TLD & subdomain product page are exactly the same and cannot be changed - CSS and HTML is slightly differant but the content (text and images) is exactly the same! My concern (and rightly so) is that Google will deem this to be duplicate content, therfore I'm going to have to add a rel cannonical tag into the header of all subdomain pages, pointing to the original product page on the TLD. Does this sound like the correct thing to do? Or is there a better solution? Moving on, not only are products fed onto subdomain, there are a handfull of other domains which list the products - again, the content (text and images) is exactly the same: other.com/product/name.html Would I be best placed to add a rel cannonical tag into the header of the product pages on other domains, pointing to the original product page on the actual TLD? Does rel cannonical work across domains? Would the product pages with a rel cannonical tag in the header still rank? Let me know if there is a better solution all-round!
Intermediate & Advanced SEO | | iam-sold0 -
Ranking slipped to page 6 from page 1 over the weekend?
My site has been on page one for 2 phrases consistently from May onwards this year. The site has fewer than 100 backlinks and the link profile looks fairly even. On Friday we were on page 1, we even had a position 1, however now we are on page 6. Do you think this is Penguin or some strange Google blip? We have no webmaster tools messages at all. Thanks for any help!
Intermediate & Advanced SEO | | onlinechester0