Content per page?

[BobAnderson]

We used to have an articles worth of content in a scroll box created by our previous SEO, the problem was that it was very much keyword stuffed, link stuffed and complete crap.

We then removed this and added more content above the fold, the problem I have is that we are only able to add 150 - 250 words above the fold and a bit of that is repetition across the pages.

Would we benefit from putting an article at the bottom of each of our product pages, and when I say article I mean high quality in depth content that will go into a lot more detail about the product, history and more.

Would this help our SEO (give the page more uniqueness and authority rather than 200 - 250 word pages).

If I could see one problem it would be would an articles worth of content be ok at the bottom of the page and at that in a div tab or scroll box.

[Cyrus-Shepard]

Hi Bob,

You often run into this situation with eCommerce sites - they want to add information to each product but they don't quite know where to put it.

The short answer is yes - but only if it's content that actually helps the visitor. If you can increase the value of these pages by adding unique content by all means do so. On the other hand, if the content is truly valuable, you may consider placing it on it's own page where it might attract more attention.

The thing you want to avoid is adding content just for the sake of adding content. If it's not going to increase visitor engagement then it's probably not worth doing - but I've never seen a case where adding high quality, engaging content actually hurt.

Go for it!

[BlueprintMarketing]

Here is an answer from EGOL (a respected communityy member) to another Q in the forum about content length:

http://moz.com/community/q/does-reducing-content-length-on-a-page-effects-ranking#reply_56067

You may also be interested in this study by Neil Patel, which claims that the longer the blog post, the better, whether it’s the homepage of your website or your daily blog post. Here are some more resources on content resource you may be interested in:

http://www.pardot.com/content-marketing/is-long-content-king/
http://www.wiredinseo.com/content-length.php
http://blog.links4top.com/how-content-length-affects-rankings-and-conversions/

Hope this is what your looking for,

Thomas

[BlueprintMarketing]

The general rule is that every post must contain 150 words minimum for news and 300 words minimum for a blog post

However I want stressless the more information give people the better Google has definitely shown preference to longer peaches shorter pages. So you're being a better source of information by giving more information

As far as the statistics that you just stated to me I have honestly no idea

You could do a 2000 word posts on each one whatever is honestly the most comprehensive and is the best for that product this is an e-commerce website I'm sending? Or this is a how-to website?

[BobAnderson]

Can you add too much information?

If for example we have a page about Monitors and have a tab for each of these (I am coming up with titles so you get the point we don't sell monitors)

How to pick the perfect size (700 word)

How to pick between a graphic design and gaming screen (700 word)

How to pick a screen right for your budget (700 words)

So we end up with 2500 word pages for our products would this be good?

Basically this content is what we normally write for our blog but adding it to the page may increase the authority of it over 250 words..

[BlueprintMarketing]

Absolutely worth it you should have approximately in my opinion about 2000 words to 300 word minimum is a minimum set by Google and with 300 word really can't go to in-depth about anything. I would use a read more to open it up so you have your mission statement for the critical information above the fold you want to sell the people on what you're doing let them know instantly when they see your site so use lots of great content and don't wory about useing read more as it will work very well.

Hope that helps,

Tom