Local Search For Multiple Locations With One Physical Address
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I have a company that works in multiple locations but only has a physical address in one location.
Is it possible to get this type of business listed in multiple locations? What is the most ethical way of doing this?
Any help would be greatly appreciated.
Christina
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Thanks Miriam for taking the time to answer my question
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Hi Christina,
Nice answer from Mike! I find it helpful to explain your type of scenario this way:
1. Think of Local SEO in conjunction with your physical location.
2. Think of traditional SEO in conjunction with your location-less service cities.
You'll be doing everything you can to become dominant in the local results for your city of location, but your location-less cities will require the best traditional SEO efforts you can muster.
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No problem.
Mike
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Hi Mike
Yes that makes perfect sense.
Thank you for helping.
Christina
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I have tried this, on one site it worked really well, on another it seemed to be a waste of time.
My reason for not being certain if this was appropriate.
Thanks for responding.
Christina
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Hi Christina,
For the location that you actually have an office, I would suggest having a single page devoted to that particular location (landing page as Bereijk suggests). Then I would use GetListed.org and list that physical location's information in all of those business directories.
I would then create landing pages for the other locations using a similar structure seen in Perfecting Keyword Targeting & On-Page Optimization.
That said, if the particular search terms you are going after include local results, only queries regarding your physical location will appear in the local results. So for instance is someone searches "SEO" from say Essex and your physical address is in Essex, and if Google applies the local SERP, your address and site information may appear; however, for the location landing pages you create, someone would have to do a search for "SEO London" to find your SEO London page, because it does not have a physical address located in London... does that make sense?
(the above is just from my personal experience. we did this for a ton of different locations at a previous job I held. in my opinion it was a waste of time, because my particular industry [at the time] would not have searched for "ERP software los angeles" - because software is not part of the localized SERP [at least at the time] so no one was even making it to those pages)
Hope this helps (and sorry for rambling),
Mike
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Create landing pages for each location with interesting content and correct keywords for that location
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