Can you use an advance segment as a metric or dimension for another advance segment in GA?
-
I have 3 advanced segments set up:
Branded keywords
Non-branded keywords (all)
irrelevant non-branded keywords.
irrelevant non-branded keywords are keywords where the visitor is not ready to purchase. for example keywords including terms such as "ideas" or "how to".. these have generated 0 conversions for us, and I want to track these separately from keywords that have a chance in converting, since the conversion rate between the two groups vary a lot.
for the advanced segment "branded" - i listed a listed of keywords pertaining to the company name - using includes, Matching regexp and | (pipe) between keywords
for advanced segment "non-branded keywords" - i took the same list and excluded matching regexp | between keywords.
**for advanced segments "irrelevant keywords" ** - i took one word as the keyword and used includes, contains, and the keywords.. using OR statement between keywords. pipe doesn't seem to work with the "contains", and only seems to work with "matching regexp".
**What i want to do is excluded all items from "Irrelevant keywords" in advanced segment "Non-branded keywords". but i can't seem to exclude based on another custom segment. **nor can I list - [X statement OR (statement y OR statement Z OR statement AB)]
any thoughts on handling this logic?
-
I couldn't get it to work.. but I did realize that all the irrelevant traffic was going to the same landing page, so i filtered out that landing page (the landing page doesn't product conversions either) instead of the keywords.
-
Just be careful to keep clicking "Add 'AND' statement". The "Add 'OR' statement" link always sits above it. You can add multiple AND statements to an advanced segment.
-
tried using AND instead of OR. .turns it in to A AND B OR (C OR D OR E)
instead of A AND ( B OR C OR D OR E)
-
I may be missing something in what you're saying... but you do see you can do "AND" statements in the advanced segment? See the screenshot attached... in the lower left there is where you click to add an "AND". So you can do include keyword matching RegExp AND exclude keyword matching RegExp? Does that not work for you?
If not, if you know someone good at RegExp, you could build one RegExp to do all of what you're asking.
-
Thanks John,
that seems to be my problem though. I can't seem to combine non-branded & irrelevant keywords into one segment.
I can't use match regexp since they are mostly longtails and there are literally hundreds of irrelevant keywords. so i used "contains", but then I can't pipe (|),, so i have about 5 or so "contains" conditions for irrelevant. i tried to set it up as (exclude matching regexp branded)OR (contains a OR exclude contains B OR exclude contains c OR exclude contains d or contains E) - but it doesn't seem to allow it. it ends up being exclude match regexp branded OR contains a OR exclude contains B OR exclude contains c OR exclude contains d or contains E
-
I think you might need to set up more advanced segments to do this. Create a new one for non-branded keywords excluding irrelevant keywords, set it up to use the conditions from your non-branded keywords segment, and use the conditions from the irrelevant keywords segment, but flip the "include/exclude" for each one, and you should be all set.
-
Yes use this
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I redo my submitted sitemap to Google?
We are a electronic hardware manufacture with a fairly large catalog of products. I dynamically built our site and we have over 705,000 unique products that we can offer. With our php framework I was able to create sitemaps that hold every product unique url. After doing all of that I submitted our data to Google. Then waited with a cocktail encouraged that we'd grow up the ranks of Google organically. Well, that didn't happen. Besides several other problems (lack of overall unique content, appearance of duplicate content, no meta description, no unique page titles, poor use of heading tags and no rel canonical tags) how can I get a "do-over" with Google and my submitted sitemaps? Can they be re-submitted? Can they even be deleted?
Reporting & Analytics | | jandk40140 -
How Reliable is the Avg Query Position in GA?
Hi Moz Community, I wanted to know how reliable the average position data is for queries in Google Analytics search console report. I know this report is fairly new this year and the numbers are calculated a bit differently than they were in the old search engine optimization report. I want to know what the biggest differences are between this search console report vs. the old SEO report in GA. I'm also pretty confused about how GA reports on the average position. Obviously it's an average position of whatever date range your choose. But for instance, if your site shows multiples landing pages for one search query will it roll that into the average or just take the landing page that ranks higher? Does the position average take into account video or photo serp results and is this the average across mobile, desktop and tablet? This number has always been a guess since it's sampled data but I want to know how accurate it is. I read this article in 2014 (linked below) but I'm not sure if it all still applies now that that data might be presented differently. https://moz.com/ugc/testing-the-accuracy-of-avg-position-for-search-queries-in-google-webmaster-tools Any answers or discussions would be great here. Thanks
Reporting & Analytics | | znotes1 -
False Conversion Data in GA
Hi all, I have a problem with Conversion Tracking in Google Analytics. Our contact form conversion completes when the user hits the Thank You page. Yesterday we had an increase in conversions that didn't correlate to form submission emails. It appears that one person filled out our form, then returned (hit the back button?) to the Thank You page another 8 times as there were 8 entrances to the Thank You page and it's currently no indexed. Is there a way to prevent this from happening? Or should I just note in Analytics that the Conversion data is wrong for that day and note how many? Thanks!
Reporting & Analytics | | nsauser0 -
Using advance segments or primary dimensions?
Hi guys, I haven't played around with advance segments enough to know the answer to this, so looking for some help. What I want to track is a keyword through the whole analytics, so I created an advance segment for "KEYWORD". This segment is Include - Keyword - "KEYWORD". Now when I remove the advance segment and do the following: Traffic Sources - Organic - Primary Dimension - Keyword - "KEYWORD" The amounts of visits differ a lot. I'm guessing this has to do with sessions? Looking for a clarification on this.
Reporting & Analytics | | William.Lau0 -
"not selected" is gone from Google Webmaster Tools Index Status Advanced
Just noticed today that the "not selected" has been removed from the Index status, Advanced section of Google Webmaster Tools. Anyone know why. I've used this metric to determine how or why Google was not selecting pages, particularly to gauge canonical's, 301's and duplicate content. It will be missed if gone for good.
Reporting & Analytics | | tdawson090 -
If a page bounces in the woods, can Google Panda hear it?
I have read that after the Panda update a site's bounce rate is an important ranking metric. However, can anyone confirm whether all pages count equally? For instance, my home page gets 5000% more traffic than Deep Page X. If Deep Page X has a poor bounce rate, does it matter as much as if my Homepage has a bad bounce rate? I am guessing not, but wanted to open it up for discussion. If not, it has me wondering on what to do for some of my database driven content. I have some dynamically created pages that have higher bounce rates and minimal unique content. They aren't pure spam or junk, but are likely only about 1% unique from one another. Sounds like a no brainer change post-Panda, right? Well, what if I was the only one targeting the keywords for these pages? The pages pull from info I stored on the U.S. government stimulus program (related to my industry). It then has just about every city, state and county combo in the country for my product. For instance, a page <title>might be "Flemington, NJ Widgets - Somerset County". Something that no one else is targeting and drives minimal traffic.</p> <p> </p> <p>Do I take this content down? I didn't have any affects, positive or negative from Panda, so I am hesitant to take down thousands of Google cached pages.</p></title>
Reporting & Analytics | | TheDude0 -
Tracking visits who entered the site via subdomain in GA
Hello, Does anybody know how I can segment visits who entered my site via subdomain? For example: I want to know people who entered via subdomain.example.com/***** and not include people who entered via www.example.com Thanks in advance!
Reporting & Analytics | | A_Q0