Eshop - Prevent Duplicate Product Titles... A Strategy
-
Hi Mozzers !
I'm running a small online vintage bag and jewellery store (www.vintageheirloom.com). Items are unique and need to be written up individually. Whilst the details condition, age etc are unique many of the items name's aren't.
For instance, we have over a year had several bags that we've named: Vintage Celine classic box bag
Naturally Moz has pulled up these as duplicates, same product title.
I could append a unique database id number at the end of each title but it looks strange for the customer.
I could add a few details like condition, age & price e.g. Vintage Celine classic box bag - B+ 80s 90s £425 but I don't think this would be entirely unique either.
Has anyone a good strategy for creating unique product titles that looks ok and informative to the customer?
Thanks for looking.
Kevin
abut some items do have the same Does anyone have a strat
-
Sounds good! Thanks!
-
Hi CleverPHD,
Many thanks for your considered response. I'll definitely add the unique product id at the end, it'll prevent dups as you say. Also I agree a bit more detail in the product title will help with long tail searches.
I'm working on a new site (Wordpress), and will also consider more product categories so again thanks for reminding me :-).
Hope your business is going well.
Thanks
Kevin -
I think you are on the right track. You just need to be more descriptive in your Title tags (and meta descriptions). If the page ranks, then a better description in the Title will help the user know what to click on and potentially can increase your CTR. I went to your website and on the Celine Bags page http://www.vintageheirloom.com/vintage-celine/bags you do list things on a bag like the pattern or year or color, etc. Those are things that can help make the title tags unique, just keep on expanding on those ideas.
You may want to consider this. As Google only shows 70 characters, setup your title tag so that it is descriptive but then just to make sure that the title is unique add something like Item #74747 at the very end and use the item id from your system. This can also help the user if they are emailing or calling you to have the item number and eliminate any confusion about what product they are asking about, plus it will always make the title tag unique. Also, if it is after 70 characters, then it will (generally) not show in the SERPs. We have used this in the same way in the meta descriptions to make them unique as well. I help run a site with over 5,000 items that we have used this approach with much success in keeping our titles and descriptions helpful and unique! It looks like you are doing this with the URL already so would not be a big step to put into the other slots.
Just to be clear, I would make the title tag more descriptive to help make it more unique, but then just as a fail safe add the ID number on at the end. It seems that you do not have a huge inventory of these bags and so expanded details on the product in the title tags may be enough - you will have to experiment.
Something else to consider, but it looks like you do not have enough inventory to justify it, if you had a ton of "box bags" I would potentially set that up as a cat or subcat. This way you have a page that will be dedicated to that KW to help with ranking. The transitory nature of your products will make it hard to have a product page that will rank as it seems they are changing. Just something else to consider.
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Brand name in title?
Hi all, I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?
On-Page Optimization | | RaoulWB0 -
Title tag
Hello, To rank on China bike tour. Is it ok to write in the title "Explore china on a bike tour - My company name bike tours" Or do I need to absolutely "China bike tour" in the title tag ? Thank you,
On-Page Optimization | | seoanalytics1 -
What should I title my homepage tab?
Our homepage tab just reads "home." Am I missing out on something with that? Should I re-write the tab to our brand name or a general descriptor? Best, Ruben
On-Page Optimization | | KempRugeLawGroup0 -
Title tag of product page including category keyword?
I'm doing some work on a site that essentially is about giving and getting reviews. It's heirarchy has categories and products within those categories. For the title tag of the product pages, they currently have "Best {Category} | {Product} Reviews" I've advised them that they should remove the "Best {Category}" part because a) they're already targeting the category pages themselves and b) from a user perspective, the product page should just have a title tag that makes sense for that particular page (the page is not necessarily the "best" and certainly is not a series of products within that category). I wanted to post here to confirm that my advice is sound. Thanks.
On-Page Optimization | | jim_shook0 -
Keywords on title
hi, some pages of my website showing keywords attached in google as part of page title, but the title doesn't have that keyword in it. So basically when you search for "keyword (1)" , page ranks for the keyword with this title <address>Keyword (1) + keyword (2)</address> <address>but the keyword (2) is not part of the title, but shows there in google's index.</address> <address> </address> <address>keyword (2) is </address> <address>can anyone help us understand why this is happening ?</address> <address>I 'd appreciate any help.</address> <address> </address> <address>thanks </address> <address>nick</address>
On-Page Optimization | | orion680 -
Product Page Optimization
I work for an ecommerce site and we are currently in the process of redesigning our product page. Any useful, must-do tips for this? If it helps, our site has both hard goods and apparel that can be imprinted and customized to the buyers liking. Thanks for any help!
On-Page Optimization | | ClaytonKendall1 -
Duplicate Links
Hello, I am entering sitewide navigation that will go to primary seo pages. This is really for usability, not for link juice. I'm wondering if I should still link to these very important pages in my index page's content. Or if I should consider those navigation links strong enough. If I did link in the content, then I would have more than one link to the same page on my home page. Thanks Tyler
On-Page Optimization | | tylerfraser0 -
Duplicate Page Content Issue
For one of our campaigns, we have 164 errors for Duplicate Page Content. We have a website where much of the same content lives in two different places on their website. The information needs to be accessible from both areas. What is the best way to tackle this problem? Is there anything that can be done so these pages are not competing against one another? If the only solution is to edit the content on one of the pages, how much of the content has to be different? Is there a certain percentage to go by? Here is an example of what I am referring to: 1.) http://www.valleyorthopedicassociates.com/services/foot-center/preventing-sprains-and-strains 2.) http://www.valleyorthopedicassociates.com/patient-resources/service/foot-and-ankle-center/preventing-sprains-and-strains
On-Page Optimization | | cmaseattle1