Title keyword and synonyms in content ?

[orion68]

what is the % relation in between a keyword in title and that given keyword's synonyms in a content of that page?

if i use the keyword "apple pie" on a page title once, what should be % of reappearance of this keyword in the content ? and its synonyms in relation to the entire content on that page.

thank you

[Cyrus-Shepard]

In relation to what Elison said, there's no fixed "best practice" percent. That said, here's a few things I would do if trying to target a keyword. Please note this is only my personal advice, and not based on any scientific evidence:

1. Use the keyword phrase near the beginning of the title tag
2. Use the keyword (or a close variation) in the h1 page title
3. Use the keyword (or variation) at least once near the beginning of the content, and also anywhere it makes sense.
4. It's usually best practice to use keywords and variation in the alt text of an image, and also in the image filename
5. After that, keep in mind that the other words on the page (and not just synonyms) play a role in determining how search engines determine the relevance of the page

So if you're talking about "Seattle's Best Seafood" you just can't say "Seattle's Best Seafood" a bunch of times and expect to rank. If I were a search engine, I would expect you to talk about Anthony's Fish House, or the Blue Star Diner, or great salmon dishes. I would expect you, if this was an authoritative page on the subject, to discuss the subject of Seattle seafood in great depth, using a variety of ideas and topics.

[BrianJGomez]

A ratio of 1:100 words for targeted key words is a rule of thumb that has worked well for me.

[Jonathan_Hatton]

Yes I agree with Ellison here. There is no perfect % keyword density in my opinion. I generally like to get 2-3 keyword mentions per 300 words.

[RankMover]

IMO there is no fixed % or ratio when it comes to the use of synonyms. The idea is to have as much relevant content as possible whilst not coming out as being to spammy. It also depends on how much content you have on the page.