Redirecting old domains for SEO ranking?
-
It's been a while since I read anything seriously out of the box on SEO but I thought I would see what others thought of the bold assertions made in this article. Most of it revolves around buying expired domains and using a 301 to point them, and their juice, to new sites. This guy makes a living doing this so he has to know a bit more than the average Joe but I'm wondering where the other shoe is and when it drops.
-
The other commenters sum it up pretty well for me. It can work, in the short term, but it's also a lot more risky than it used to be. The tactic has just gotten abused way too much. The problem is that, if it fails, it tends to fail hard, and your whole investment just crashed and burned.
If you're looking to get a quick jump in ranking for the very short-term, then I'll be straight with you - it can still work, in some cases. If you're looking to boost an existing business or build something long-term, then I'd stay away from this tactic. You could burn your entire site.
-
Agree with Kevin. That technique is old hat for using them just for the PageRank value on the domain. I recommended this video earlier, but I will mention again as it talks about how "tricks" are going by the wayside and #RCS is how you want to approach this. Watch the video of Wil Reynolds about 1/4 the way down.
http://moz.com/blog/an-interview-with-wil-reynolds
Good luck!
-
I heard of many individuals/firms doing this. It appears to work in some situations now, but would not attempt to do it.
- Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
By buying a site and rerouting the links technically breaks this term. Will you get caught? Probably not as redirects from an one domain gets passed to another domain all the time. If Google can better identify contextual relevancy of a site, they could identify the misuse of this and take action.
The best thing to do in SEO is to stay honest!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Negative SEO yes/no?
We receive links from fake websites, these website are copy's from real websites that link to us, but sometimes the links are changes, as for example one link is called 'tank weapon with hitler', we are a insurance comparison website (a bit of topic). The real websites that link to us are copied and placed on .ga .tk etc domains: For example: wahlrsinnsa.ga, loungihngsa.ga, pajapritosa.cf, rgeitsportsa.cf, sospesvoasa.tk I received spam links on other domains with comments spam etc, this doesnt really work, but in this case we really suffer in our rankings (from position 1 to 5 etc). Not sure if this is negative SEO and if this is really the reason we lost some rankings, but it's a bit of a coincidence the domains come in google webmaster in the same period we suffer a downgrade in our rankings. My question: Is this negative SEO, or is it something automatic. And do I need to disavow the links/domains? The real versions of the websites (on other domains with .nl) give the website autority.
White Hat / Black Hat SEO | | remkoallertz0 -
Something is strange, should be ranking fairly well - no visibility.
Hi Guys, This one is freakin' me out a little. We built my site and optimised it fairly well, especially on this page: http://snowdog.se/dogsledding/ where I am trying to rank for search term "dog sledding in lapland" now I receive a 95 rating for optimisation, I cant see anything wrong with it. We have a sitemap all seems well enough in the Google search console data but heck!!, we have submitted it to major engines but I have zero percent visibility. Can anyone see what's going on here? Free Sleddog Trip to the winner. Hahahaha. Any suggestions would be greatly appreciated. It must be something simple or weird! Kind Regards, Sno.....
White Hat / Black Hat SEO | | sno3330 -
Wanna see Negative SEO?
One of my clients got hit with negative SEO in the past few days. Check it out in ahrefs. The site is www.thesandiegocriminallawyer.com. Any advice on what, if anything, I should do? Google disavow? Thanks.
White Hat / Black Hat SEO | | mrodriguez14401 -
Using Yext - Opinions? Thoughts? Harmful effects on SEO?
Hi All, Does anyone have any experience using Yext? We have 36 locations across the US and I think it would be great to get our local listings knocked out efficiently. Can anyone provide information on the directories they list you in (perhaps Google places listings, for example)? Also, can anyone provide feedback as to whether or not there is any harm with blasting so many directories at once? I don't want to do anything that might harm our SEO rankings or provide low quality links. Thanks in advance!
White Hat / Black Hat SEO | | CSawatzky0 -
Do sitewide links from other sites hurt SEO?
A friend of mine has a pagerank 3 website that links to all my pages on my site on every page of his site. The anchor text of all these links are the title of each page that it links to. Does this hurt SEO? I can have him change to the links to whatever i want, so if it does hurt, what should i change the anchor text to if needed? Thanks mozzers! Ron
White Hat / Black Hat SEO | | Ron100 -
What are the best methods of White Hat SEO?
What are the best methods of White Hat SEO? How can you create good quality White Hat links? For example, how do you convince someone to link to your site?
White Hat / Black Hat SEO | | harrygardiner0 -
How do you keep a record of your onsite SEO changes
Hi Everyone, I'm new to the whole SEO process, so was wondering if anyone can help me. I want to keep a record of all SEO activities in one place for the website i'm trying to optimise for. I have created an excel sheet which have the follwoing tabs -Overview & Rankings
White Hat / Black Hat SEO | | mcliddy
- Keyword Research Competitior Analysis
- Keyword Distribution Map Onpage SEO Link Ideas Link Research
-Link Building Log
- PPC Campaign Does this all seem correct?
Could anyone help in telling me what process you do to keep a record of all SEO onsite activity? I hope this isn't a stupid post, but help would be very much appreciated Many Thanks Matt0 -
Using Canonical Tags to Boost Lead Form Ranking
I presently have a number of whitepapers that bring traffic to our site. If a visitor elects to download the whitepaper they are taken to a lead form with an abstract of the whitepaper. The abstract is present because the visitor may or may not have come to the lead form directly. I imagine this would be a "no no," but how do you feel about placing a canoncial tag on a whitepaper that points to the lead form w/ abstract? The obvious idea being to take the umph of a whitepaper to direction search visitors directly to the lead form.
White Hat / Black Hat SEO | | shoffy0