What is the best day of the week for email surveys?

[bozzie311]

Wondering what the best day of the week is for emailing surveys. Also if there are different best days for B2C & B2B.

[team_tic]

Hey there,

We are B to C and tend to find Thursday's and Friday's are the best days to send, but there is only ever around a 1% swing between a Monday and a Thursday. Would say that the biggest factor in surveys is the relationship you have with your subscribers (double opt-in vs 3rd party) and so on.

Good luck - Kian

[SEO5Team]

With our mailouts we have generated the best open and click thru rates on Tuesdays and Thursdays. We send them out around 2 pm EST.

[CleverPhD]

I will be honest, I am not sure there is a 100% right answer for this.  Most of what you see are general guidelines on what to do, but you probably need to see how your audience reacts.

There is a general article here on when best to email on time of day.

http://blog.getresponse.com/best-time-to-send-email-infographic.html

There is some logic as you do not want to email people when they are commuting etc.

There is a good article by Survey Monkey

http://blog.surveymonkey.com/blog/2011/08/16/day-of-the-week/

They show for B2C that Mondays are best.

Another study by another company mention Mondays and Wednesdays

http://www.servicetick.com/blog/do-survey-response-rates-change-by-day-of-week/

Here is another article that looked at several other articles and they mention Mondays, Tuesdays, Wednesdays and Thursdays

http://www.peoplepulse.com.au/Invite-Timing-Tips.htm

This article mentions Wednesdays and Thursdays

http://blog.sogosurvey.com/sending-out-surveys-its-all-about-timing-get-the-timing-right/

Do you get where I am going here?  If I were to keep looking for studies, I bet I could probably even find a few that recommend weekends.  Why?  Probably because people get sick of all the surveys that are sent during the week!

Take a read through and see if you can find any parallels between the groups that these articles studied and the group you are emailing. It would probably also help if you did some persona work.  Who are your website visitors what are they normally doing.  Example, if your website caters to a bunch of teachers, maybe Friday afternoon is better as they are done with all the school stuff for the week.  Add that to all the above, and do a back of the napkin meta analysis and you will probably have a pretty good starting point.

Good luck!