Is it SEO-wise to edit an already published article?
-
One of the pages on the website is #7 on the first page for a highly competetive keyword. Since I would like to improve rankings and the page is not optimized (e.g. keyword density is 0), is it SEO-wise to edit an article and create a good on-page optimization? Of course, the ultimate goal is to be in TOP 3 for a specific keyword.
-
The page I'm talking about is more like an explanation about an offered service, but it doesn't have any on-page optimization. Great response. I will make sure to update the page and the entire website for that matter.
-
EGOL is absolutely correct.
-
If you can improve the article - especially the content - then you should do it without any concerns.
I have been running a site for about 8 years. In that time I have published a lot of content. Now I am at the point where more of my time is spent on updating articles or improving articles than publishing new articles. I am always adding additional photos, updates from the news, improved photos, sometimes complete rewrites. A lot of my early content was fairly short articles. Now I am replacing them with much more substantive articles with lots of images, photos, graphs, data. Rankings very often jump up after a major improvement is done.
One of the pages on the website is #7 on the first page for a highly competetive keyword. Since I would like to improve rankings and the page is not optimized (e.g. keyword density is 0), is it SEO-wise to edit an article and create a good on-page optimization?
I often spend one, two or three days on improving an article like this and have someone helping me with images, photos, research. Make content on this page that will blow everyone else away. Go out there to make their content look puny.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Transferring old articles to new site even if they are written horribly
OK my question for today is... If you currently have 300 articles on your current site but are building a new site would you transfer all of the articles over to the new site or focus on quality and rewrite the articles that had traffic? For example we have about 300 articles currently on our website 60 of which actually get traffic, We rewrote those articles to make sure they were written well. Someone thought that it would be best to simply transfer the other 240 articles over and rewrite them at another time to avoid 404 redirects. I would like your feedback on how you would approach this. Please be as detailed as possible explaining your thought process. Thanks!
On-Page Optimization | | PrintPlace.com0 -
ECommerce Filtering Affect on SEO
I'm building an eCommerce website which has an advanced filter on the left hand side of the category pages. It allows users to tick boxes for colours, sizes, materials, and so on. When they've made their choices they submit (this will likely be an AJAX thing in a future release, but isn't at time of writing). The new filtered page has a new URL, which is made up of the IDs of the filter's they've ticked - it's a bit like /department/2/17-7-4/10/ My concern is that the filtered pages are, on the most part, going to be the same as the parent. Which may lead to duplicate content. My other concern is that these two URLs would lead to the exact same page (although the system would never generate the 'wrong' URL) /department/2/17-7-4/10/ /department/2/**10/**17-7-4/ But I can't think of a way of canonicalising that automatically. Tricky. So the meat of the question is this: should I worry about this causing issues with the SEO - or can I have trust in Google to work it out?
On-Page Optimization | | AndieF0 -
Best Way To Pass Rank To Follow Up Article?
What is the best way to pass rank to a follow-up article? For example, we write an article "Product A Rumors" that ends up ranking #1. When Product A is released, we write an article called "Product A Review". What is the best way to pass rank from the first pre-release article to the second post-release article? We don't want to do a simple 301 redirect as we want readers to be able to go back to the first article to see the progression of the Product A life-cycle. Also, should we go back and edit the old article to add a link to the new? Should we add a link in the new article to the old? Thanks in advance 😉
On-Page Optimization | | Humanovation0 -
Does the homepage of GetSatisfaction have very good on-page SEO? please give some critique
Hi Mozzerz, If you have done successful on-page SEO optimization in the past, this may be easy for you to analyze quickly. (especially if you have some tools to help you compare things like keywords vs code weight etc) Does the homepage of www.GetSatisfaction.com constitute a well done on-page SEO? Could you please critique the homepage's SEO value and say why it is very good or why it is OK, or why it is bad.
On-Page Optimization | | limens0 -
How to best use our blog posts for SEO?
My company recently created a WordPress hosted blog. It is hosted completely separate from our company site. The primary domain for the blog is blog.mydomainname.com, but we immediately created a folder within our company website for www.mydomainname.com/blog that has a reverse proxy to the blog itself. I'm curious though if we should consider taking the content from the blog posts and re-creating that within our company website as well? The blog posts are very good SEO rich content, and we always struggle to find new content to put on our company website as it is already. Would like to get some folks thoughts on this. Thanks!
On-Page Optimization | | KHCreative0 -
Re-optimizing onsite SEO, can it hurt?
We finished the re-design of our website a few months ago. We have hired a few freelance SEO guys that were horrible. We then decided to pull the SEO work in-house. I got nominated to do the SEO work. I started with what I thought was pretty good on-site SEO. At that time, with no experience, I was pretty proud of myself. I managed to get a bunch of our pages at top SERPs for long-tail keywords. Good enough for then. Now when I go look at the pages, I'm embarrassed to admit that it's my work. Please be kind. 🙂 Since then I have been trying to learn as much as possible about SEO. I'm certainly far ahead of where I was a few months ago. For the past few weeks I've been trying to focus my efforts on creating original keyword rich original content. Our competitors all have tried this, but their content is hardly readable by humans. Anyhow, we finished our fist article, it got indexed by G almost immediately and started to push our keyword SERPs up within just a few days. Now for my question. I have a much better understanding of on-page SEO and realize that I could make many improvements to ALL of our other pages. However, these pages are already doing fairly well with the SERPS and are moving up a few ranks a week. I'm very tempted to throw caution to the wind and completely redo all of our on-page SEO for our entire site. Is this a good strategy?
On-Page Optimization | | dmac
Should I expect our SERPs to drop a little, a lot, or not at all? I look forward to your response. DMac0 -
German SEO
Just a quickie, Does anybody know of any strong German SEO agencies? Many Thanks Sean
On-Page Optimization | | Yozzer0 -
Will a Media Wiki guides section affect my sites SEO?
Hello, I currently run a Wordpress site that has a large guides section. I've reached the point where a lot of the larget guides need to be split into smaller posts which then link to each other. As we all know, long guides are not always user friendly. I've taken this oppurtunity to revamp the guides section and I am considering using Media Wiki to turn the Wordpress posts in to a full Wiki Knowledge Base. However this raises some questions for me.. 1. Will doing this impact my sites SEO? 2. Does Media Wiki use internal nofollow links? 3. Are there dangers of duplicate content? 4. Do you have any experience using Media Wiki, and what are your thoughts? I'd appreciate your views on this problem. Thanks Joe
On-Page Optimization | | Fubra0