Is it possible to set a Goal conversion tracking from a subdomain to a root domain?
-
Hi Mozzers,
Here is an issue I am going through:
- I have a root domain(www.example.com) that is the core website where you are able to schedule a service
- I have a subdomain (sub.example.om) that is part of content strategy offering free tips and follows a different branding strategy.
- There are internal links from sub to root domain
- I have a GA subdomain tracking code installed on every page for both domains
I would love to set goal tracking on GA for visitors coming to my subdomain, then going to root domain and then schedule a sevices? Is this possible? If it is, can someone show me a How To because I tried it anddidn't work?
Thanks mozzers!
-
Awesome John! thanks
Cheers
-
You can set up the goals in the subdomains profiles if you want to view goals there. That's entirely up to you. Each profile is its own thing. When I say "filter", I mean write "example.com" into the search box there, and search by it. You can also click "advanced" next to the search box, and make the search more granular if needbe.
-
Hi John,
One thing I am confused about. Should I have the goals set in the subdomain profile? domain or the combined profile? I would think this should be on the combined profile, right?
Also when you say "filter by example.com", you can only do that by adding a secondary dimension "landing Page URL path" right or you meant something else?
thanks John!
-
Anytime! Happy to help.
-
Thank you John for yoveal help
-
So... if you have these set up as separate profiles, and have a profile that's just for the www.example.com subdomain, and have set up the scehdule a service action as a goal, you should be able to see this in your conversion paths report. Go to Conversions > Multi-Channel Funnels > Top Conversion Paths. Select "Source/Medium Path" as the Primary Dimension. Now, if you filter by "example.com", this should show conversions that involve referrals from your subdomains (that aren't a part of that GA profile). If you have many goals and only are interested in the schedule a service goal, then select only that goal at the top.
As is the case many times in Google Analytics, there's more than one way to skin a cat, but hopefully this works for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is being in position 1-3 without a featured snippet better for conversions?
I'm a cosmetic dental practice so we're local and want people to visit our website, look around and make a booking. I've followed very closely the featured snippet debate on WBF and in the blogs here and everywhere else on the web. I've got many 1-3 positions and have been optimising for featured snippets with great success. I have noticed though that once I get a featured snippet the CTR of the page that the snippet is taken from drops significantly. This can often put me from position one into two or three. The same thing happens sometimes on the local listings. You get in the pack and people start visiting your homepage rather than the particular services page in the SERP. At a conference I was at, here https://www.youtube.com/watch?v=1iXlVcbpvd0 (11:14) there is a suggestion that Vodafone de-optimise because a position one or two is better for their sales than a featured snippet. After all my interests are not the same as google. They want to answer questions and I want to sell cosmetic dentistry. So is answering a question without bringing a user to my site a good idea? I've certainly seen the amount of enquiries drop once the category has a number of featured snippets. Are they as good as everyone says they are? I think possibly not from my data and this Vodafone talk is the first time i've heard anyone agree. I've scoured the web for answers and it's all just "GET FEATURED SNIPPETS", "HERES HOW TO GET THEM" etc. But my business is not about getting more traffic it's about selling. Could someone please point me to research on conversion rate and featured snippets. or ROI and featured snippets? Thanks.
Conversion Rate Optimization | | Smileworks_Liverpool0 -
Weighted number of conversions - any explanation?
Do any of you know meaning of "weighted number of conversions" in attribution models? How google analytics calculate it? Any example? Thank you.
Conversion Rate Optimization | | Tormar0 -
Google Ecommerce Tracking
Hey all, I have GTM set up on a site and I am trying to enable the Ecommerce tracking functionality. My problem is this, I have access to the basket variables all they way through the checkout funnel to the payment page, but they are then lost on the payment completed page. Does anyone know how I can pass the value of the basket across to the payment completed page so I can mark the transaction completed with an actual value present. I cannot post hidden input fields or change the url get variables as the third party system that us used fails. I have thought maybe javascript calls, but not managed to get to work as yet. Can the Google session pass and hold them in the cookies that are set? Any help greatly appreciated. Cheers Tim
Conversion Rate Optimization | | TimHolmes1 -
Track bounce rate per PPC keyword
Hi all Wondering if anyone could give me a nudge in the right direction with this please. When running an adwords campaign is there a way in which one can track the bounce rate on the landing page per keyword sending paid traffic? I've had a play about in adwords and GA and couldn't find the right option. The site I am sending traffic to is not a ecommerce site so cannot set up conversion tracking so we are going to monitor the bounce rates of different keywords and drop the ones which are bouncing much higher than others as it seems better to invest the budget in those words which are keeping people on the page for longer. Many thanks Carl
Conversion Rate Optimization | | carl_daedricdigital0 -
Landing page experts, for lead gen conversion
If I am wanting to hire a conversion expert, especially for PPC landing pages in the insurance space. Do you think that the expert should be specific to the insurance space or just to landing pages to get the maximize conversion optimization?
Conversion Rate Optimization | | jdcline0 -
Different subdomains v. subdirectories?
Hi Moz community! I am working with a team to launch an eCommerce project that is becoming increasingly complex. The client has three major brands that are owned by a fourth parent company that they would like to bring together for the first time. We have done a ton of user research and have found that there is a good deal of overlap with two of the brands; the third is very distinct and the parent company is virtually unknown in America. Because of this, we have designed different feels for each brand while making them significantly more coherent. We have also done our homework re: keyword and market research. Our goals are 1) unify and improve their brand identity, 2) create a supreme eCommerce user experience, 3) have smart SEO. So here is my question: should the URL structure best be: EX 1: brand1.parentco.com , brand1.parentco.com/products , brand1.paretnco.com/products/specific-product etc... EX 2: parentco.com/brand1 , parentco.com/brand1/products , parentco.com/brand1/product EX 3: parentco.com/brand1-products , parentco.com/brand1-products/specific-product EX 4: brand1.com , brand2.com , brand3.com , parentco.com Would it be best to have the brands on their own subdomain or subdirectory? Does it make it looks like the brands aren't significant enough if they are on a subdirectory to humans and/or bots? Are there problems with sharing cart information across subdomains? Currently, between the three brands and the parent company there are about 8 sites that are basically copies of one another. Their domain authority is between 40-70 and 5 of the 8 sites have a significant amount of natural, high quality links. These current sites are basically like EX 4 above and are totally disconnected to one another. Regardless of the structure we chose we are going to redirect everything to keep as much of the current assets as possible. Any insights or information would be so appreciated!
Conversion Rate Optimization | | Adpearance0 -
Conversion optimization with Optimizely, impact on SEO
I am looking into signing up with www.optimizely.com for conversion testing. They put scripting on my site which will then redirect half of my site visitors to an alternate home page. The site I want to test on is ranking quite well with Google and I do not want to hurt my rankings. And with this set up,what Google will think is my home page is not and so I am essentially sending visitors to a different page than Google reads as my home page in source code. So, my concern is whether this will have a negative impact on my SEO rankings to redirect 50% of site visitors to a different page using this testing tool? I would use Google Web Site Optimizer, but many of my sites are in Wordpress and it seems that Wordpress and web site optimizer are not so compatible. Advice would be appreciated. Thank you, Robert
Conversion Rate Optimization | | Robertnweil11 -
Can I track user journeys from a particular source?
We want to track users from a particular campaign to see what they do when they get to the site. The site generates revenue from clicks out so we want to be able to see whether visitors from a particular source click on multiple deals. i.e. enters from the source and then clicks on 3 different deals that take the user to other sites. Using GA, can I track this by implementing UTM on both the campaign links and outgoing links? Can I see exactly how many deals the average user is clicking on? As far as I know I can: Track visitors from the campaign Track overall clicks on deals Divide click outs by visitors But I can't track how many deals the visitors from campaign A clicked on... or can I?
Conversion Rate Optimization | | Red_Mud_Rookie0