Help with outreach emails for content marketing
-
Hello,
Could I get some feedback on how to make a good outreach email?
I'm using buzzstream and Rand's awesome whiteboard friday. Here's what I've put together:
Hi [first name] have you seen this [our niche] article?
Paragraph 1 (short paragraph) comments on what the person is involved in, and ask them how these things are going
Paragraph 2 (short paragraph) talks about how I've shared and retweeted their recent important posts.
Paragraph 3 (short paragraph) Asks if they would link to our article. This niche article is really useful and needed to these people.
Paragraph 4 (short paragraph) I'm not sure how to reasearch and put something interesting here.
[my name]
co-owner
[our website]
-
Thanks Chris,
I think I can adapt this to what we're doing.
This outreach seems like an art form.
Thanks again,
Bob
-
How's this instead?
I'm an amateur [niche] enthusiast and your article/comment on [website name & date] led me to do some additional research this past week. I ended up with a pretty detailed piece on [article topic] and I wondered if you have any thoughts on what I've included in it. [Short, concluding, light-hearted sentence that references something personal about the recipient.] [link]
-
Hi Chris,
Thanks, yes one paragraph sounds a lot better. How would you frame it if the article is unlike anything that they have, yet it is useful to them? Also, maybe instead of
"your article/comment on [website name & date] lead me to write this article on [article topic] this past week"
I could truthfully (I want to be honest) say that the there's a lack of good material on [niche] so I created this article.
Though that doesn't sound as good as what you wrote.
Your thoughts?
-
My thoughts are that's a lot of paragraphs and how many sentences are going to be in each paragraph. If it were me, I'd whittle it down to just a few sentences. For the best possible response, there's no way to get around customizing each email or doing some research on each recipient. I'd recommend something more stripped down--maybe more along these lines:
Hi [recipient]
I'm a budding young [niche] writer and your article/comment on [website name & date] lead me to write this article on [article topic] this past week. I really respected your [other relevant, highly shared, well thought out article] and I wonder if you have any thoughts on mine and what I included in it. [Short, concluding, light-hearted sentence that references something personal about the recipient.] [link]
Thanks,
-
Hi,
Ofcourse this is just my personal opinion about this. I personally always tried to ask the people to 'link' to the article but used words like: mention, refer or any word like that. Just to make a bit clear that your goal is also not 100% linkbuilding but also building a brand.
Next to that in paragraph I would not myself tell the recipient that I think it's really needed for this people, I think they'll have to make that up for themselves.Could you give us a complete example?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HELP! Google is penalizing me and I can't figure out why.
I've come to the conclusion Google is definitely penalizing me for the keword "sensaphone" and I cannot figure out why. I've checked back links etc. and I don't see anything that would raise a flag. We rate very well in Bing etc. for the same keyword, but in Google SERP's will be on the 3rd or later page. Our domain is - www.absoluteautomation.com - any ideas?
Link Building | | absoauto1 -
How to get started with a brand new site and domain name and prioritize content creation?
Hi there. I just bought a Moz Pro membership with the goal to start with a new domain name and create a content channel. The domain name is completely fresh so it doesn't have any authority or trust associated with it. I did initial keyword research with the Google Keyword Tool for the niche I want to address and know what content I can get out. I would like to prioritize content creation based on what will rank easily in Google and then work my way up from there. Do you have ideas on how I could best prioritize these keywords to this? How can I identify the low hanging fruit for getting some incoming links to my website such that there is already some incoming link juice? (without using any black hat tricks) Any hints or tips are greatly appreciated. Thanks! PS: The website is in Europe where the blogosphere is really underdeveloped for the niche.
Link Building | | JohnDE0 -
If possible, please help me analyse my backlink profile
Ok i have been reading and reading on seo, and been using ahrefs tool to really understand the problem my site is having. if possible some help would be great please so some of the issues and questions. My website is ppp.net.nz and i have been using ahrefs to analyse. 1 - for both backlinks and domains, there has been a significant loss. what does this mean. are they the bad ones, temporary ones? shoudl i be glad im loosing stuff since they might be the ones i dont want? over the last few days it has been leveling out so is that a good sign? 2 - looking at achors text, the majority is for hawkes bay weddig photography. i know this is not right and i need to work on this to make more anchor text about ppp.net.nz, picture perfect photography, etc. is that right? 3- staying with anchor text, i noticed i have lots of anchor texts with terms that are not completely related to mine. this is very worrying. does that mean other people are linking to my site, or has someone hacked into my account, or someone is doing this to hurt my profile? my website is a WP site. i assume it is imperative that i remove all these bad backlinks, even though they are smaller amount. but then they do add up to quite a big chunk. 4- staying with point 3, i checked the backlinks and i do get around 6-10 a days with weird text. i assume backlinks mean links to are going to places and linking back to me? but can this also mean other people just linking to me directly? if so, can this be done via the comments in Wordpress? 5- i have asked people to do SEO for me before, and being ignorant back then, i was happy to see lots of backlinks but i understand now they would hurt me. Now for me to remove them, i know i have to contact the webmasters. But can I contact the person that I hired and get them to remove from our end, instead of from the webmasters' end? Thank you for your help. i try to read and analyse as much as i can. and im glad i found these problems. However, some sound advice would be great please as I honestly dont know how to trust SEO companies. Binh
Link Building | | btrinh0 -
How much important is the connection between content and backlink relevancy?
My question is about the connection between web page content and backlink relevancy, how much it is important? Let’s have an example: If I publish a guest post about “cell phone model review” and get a link back to my website which is on the subject of “cell phone monitoring”. Now my question is: Is this a relevant and good quality backlink? As content is about “cell phone Model Review” while the backlink is about “cell phone Monitoring”, How Google would take this as if; 1- Anchor text is “cell phone monitoring” 2- Anchor text is URL based
Link Building | | shaz_lhr0 -
Content toggle, tabs ad accordion for seo text
Hello there, I have two questions. 1. I want to ad seo text in content toggles, tabs and accordions. does Google robots view as seo text , eg, H1 text as it would be written direct on the page? 2. About Pinguin and link building. I am seeing up an onlineprintshop, where any industry can become a client. Lets say a medical company will be our client for prints. If they link back to our onlineprint page does Goole evaluates the link as a link from a related industry. Thanks for your kind answer. Kind Regards Mike 8bMCt
Link Building | | niceguyseo0 -
Authority versus Content in Linkbuilding
Hi there, I am rather new to linkbuilding and reach out to various sites at the moment. The interest in linking to us is very high and now I sometimes get the question where on a particular page I'd like to be linked to from. I then do a check in opensiteexplorer to find out about the authority of the various subpages. Yet, how do I decide if one subpage has more authority while another one has more relevancy for us (in terms of the content being provided there being more related to ours)? Thanks for your recommendations! Best regards, Tobias
Link Building | | space560 -
Need help interpreting Ranking Factors.
Trying to see DA vs. mozrank and why things don't match the definitions given by seomoz. I'm comparing my site www.taxproblem.org w/ www.unclefed.com I have more root sites linking to me and more links. I can see that the mozrank for me is 4.96 which is higher. But their mozrank is higher. How are they more popular based on how the domains, rather than the pages link to each other. That is real confusing? Please help me understand what this means, and yes i know that right now they have better quality links, but that's not what the definition says. I'm I not understanding the definition? mozRank of the page www.unclefed.com/ mozRank shows how popular a page is on the web. The more links to a page, the more popular it becomes. Links from important pages increase your popularity, and your mozRank, even more. 4.64 out of 10 4.64 Links to the page www.unclefed.com/ The total number of links to this page, counting links from www.unclefed.com and links that don’t increase the mozRank. 606 links 2 Root domains linking to the page www.unclefed.com/ The number of different websites with links to this page. When compared to the number of links to this page, it can reveal how the links might be distributed across the web. 279 domains 5 mozRank of the subdomain www.unclefed.com Domain mozRank is a link popularity score based on how the domains, rather than just pages, link to each other. It is an indicator of a how popular www.unclefed.com is among domains 5.12 out of 10 5.12
Link Building | | joemas990