How many keywords?
-
Hi,
I have a client asking if they can target 50-100 keywords.
Has anyone ever heard of this before? In my eyes, 1-7 keywords at any one time is more than enough.
So unless you had a team of 50 people doing the work, is this a reasonable request?
Any advice welcome.
Thanks
-
I don't think 50-100 KW is that much. I'm rarely targeting less than 30 on a very small site of 20-30 pages, and on an ecomm site, 1000+ KW is nothing out of the ordinary. Resources, as you say, are the governing factor in determining how many KWs you'll be going after simultaneously. I'm usually only focusing on a handful at a time.
-
Yes that's the way I am working. Not committing to too many keywords and defining the project up front.
I'm just strugglin to understand the time involved in each area. I know what it takes me but not sure if I am under selling myself, over selling or not doing enough with the time and resourse I have.
Thanks
-
Your on-page factors provide relevance to the keyword topic, but it's not what gives your site/page the oomph required to rank above other sites. (It used to be that "keyword dense" pages was all that was needed, which is what led to pages with more keywords than information for the visitor.) Off-site authority building is what lifts your site above other strong competitors.
Part of SEO is understanding where to put your efforts for the best impact with the available time/budge/knowledge resources. To do that, you need to know what the marketing budget is, what the SEO skill level is, what the client goals are, the competitiveness of each potential keyword, the time frame that the client needs to see a return on their investment, and the strength of the page/site being worked on.
For a one man band the more narrowly you define the project and the client's perception, the better off you're going to be--especially early on.
-
Thanks for response.
What I don't get is the time and effort involved in off site backlinking per keyword.
Sure I can make each page keyword dense with great content and images.
But what about the off site stuff? For a one man band I always think it involves too much work to target that many words off site?
-
Indeed. I'll keep you on my short list.
-
"In a competitive space" as you say, is the key factor. : )
-
Hey there,
To be honest that doesn't sound unreasonable to me. Although I guess that does depend on the site and what they selling, if anything!
By writing good content around each product will soon see you ranking for each individual product.
What is the company? what are they selling? maybe I can help some more if I know more about the project.
Thanks
-
The initial content creation is the big obstacle for 50-100 keywords (focusing on quality). To do this correctly does require a good amount of resources. Continually monitoring, optimization can be done by a one/couple/few people (it all depends on what kw's/what industry & so on).
-
totally doable, 1-2 keywords per page, so a 50-100 page site can accomplish this. no problem at all
-
Chris, if you can rank for up to 7 keywords on a page in a competitive space I might try to hire you someday.
-
You can setup FAQ pages and an info guide on all the products. The key is to create lots of good quality content and each content piece should be focused on one keyword.
-
In the planning phase, ballpark a page of content optimized on-page and -off for each keyword and one page per product. Your results will differ widely based on a number of criteria. Before moving forward, I recommend digesting the following:
-
Within an e-commerce setting how would you equate that?
Say I have hundreds of different products and want to target 50 of them?
If I have armani jeans, slim fit, straight fit, boot fit etc.. all different products. How do I target 7 for one product? Or would I target 1 for 1 product but then say 50 different products?
In your experience how many hours would you say you put into targeting a keyword?
Thanks
-
Sure, it's possible, just not for one page. 1-7 keywords per page is a good estimate, but perhaps a bit high but a site can target hundreds, even thousands or tens of thousands with enough pages and enough effort. And your right, the more keywords being targeted the more man hours will have to be put into it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Website is getting too many DMCA Hits
My Website has been getting too many DMCA Hits since last december then my rankings dropped i would like to know if getting a new domain would be advisable ... and would it be good to redirect my website that is getting DMCA hits to the new domain i want to get it is advisable to build links for it the new domain or would it pass link juice to it (it has some spammy links tho)
White Hat / Black Hat SEO | | emmycircle0 -
Site Footer Links Used for Keyword Spam
I was on the phone with a proposed web relaunch firm for one of my clients listening to them talk about their deep SEO knowledge. I cannot believe that this wouldn’t be considered black-hat or at least very Spammy in which case a client could be in trouble. On this vendor’s site I notice that they stack the footer site map with about 50 links that are basically keywords they are trying to rank for. But here’s the kicker shown by way of example from one of the themes in the footer: 9 footer links:
White Hat / Black Hat SEO | | RosemaryB
Top PR Firms
Best PR Firms
Leading PR Firms
CyberSecurity PR Firms
Cyber Security PR Firms
Technology PR Firms
PR Firm
Government PR Firms
Public Sector PR Firms Each link goes to a unique URL that is basically a knock-off of the homepage with a few words or at the most one sentences swapped out to include this footer link keyword phrase, sometimes there is a different title attribute but generally they are a close match to each other. The canonical for each page links back to itself. I simply can’t believe Google doesn’t consider this Spammy. Interested in your view.
Rosemary0 -
Whitehat site suffering from drastic & negative Keyword/Phrase Shifts out of the blue!
I am the developer for a fairly active website in the education sector that offers around 30 courses and has quite an actively published blog a few times a week and social profiles. The blog doesn't have comments enabled and the type of visitor that visits is usually looking for lessons or a course. Over the past year we have had an active input in terms of development to keep the site up to date, fast and following modern best practises. IE SSL certificates, quality content, relevant and high powered backlinks ect... Around a month ago we got hit by quite a large drop in our ranked keywords / phrases which shocked us somewhat.. we attributed it to googles algorithm change dirtying the waters as it did settle up a couple of weeks later. However this week we have been smashed again by another large change dropping almost 100 keywords some very large positions. My question is quite simple(I wish)... What gives? I don't expect to see drops this large from not doing anything negative and I'm unsure it's an algorithm change as my other clients on Moz don't seem to have suffered either so it's either isolated to this target area or it's an issue with something occurring to or on the site? QfkSttI T42oGqA
White Hat / Black Hat SEO | | snowflake740 -
Two sites, heavily cross linking, targeting the same keyword - is this a battle worth fighting?
Hi Mozzers, Would appreciate your input on this, as many people have differing views on this when asked... We manage 2 websites for the same company (very different domains) - both sites are targeting the same primary keyword phrase, however, the user journey should incorporate both websites, and therefore the sites are very heavily cross linked - so we can easily pass a user from one site to another. Whilst site 1 is performing well for the target keyword phrase, site 2 isn't. Site 1 is always around 2 to 3 rank, however we've only seen site 2 reach the top of page 2 in SERPs at best, despite a great deal of white hat optimisation, and is now on the decline. There's also a trend (all be it minimal) of when site 1 improves in rank, site 2 drops. Because the 2 sites are so heavily inter-linked could Google be treating them as one site, and therefore dropping site 2 in the SERPs, as it is in Google's interests to show different, relevant sites?
White Hat / Black Hat SEO | | A_Q0 -
Is it a good idea to target a similar versions of a keyword?
Salute you all, I am optimizing a site for an attorney. I have done some good research and find the keyword difficulties. Some of my keywords are very similar was wondering is this a good idea and safe (white hat) or not? e.g. page title: 1) city immigration lawyer 2) city immigration attorney My main and first reason is to target all users. Since some will search under 'attorney' and some under 'Lawyer'. Secondly one is easier than the other. I appreciate any input from more experienced seo experts. Chris 🙂
White Hat / Black Hat SEO | | Chris-tx0 -
Should you include keywords in your domain name to rank well on Google Places?
Is it okay to include keywords in your domain name (as well as business name) to rank well on Google Places? In my opinion, this is very spammy and the sites using this technique will be slapped by Google sooner or later.
White Hat / Black Hat SEO | | thegoatman1 -
Keyword Named Domains
First, I'm new to SEO so bear with me. My company owns a list of domains with names that are keywords for us. Right now, all those domains are redirecting to our main site. None of the domains has ever had content; they were purchased recently and simple redirected. My questions are: 1) is there any value in having domains that are exact keywords on which we'd like to rank, (i.e. does this work to improve site traffic and ultimately rankings, or is this a black hat tactic)? and, 2) would there ever be any value in turning these sites into landing pages with content and outbound links that lead to our original site? Thanks for your advice.
White Hat / Black Hat SEO | | SpearOne0 -
Keyword Rich Domains on Same IP
In addition to my main website, I want to create two new sites for the upcoming football and basketball seasons. By starting now, I'm thinking I have enough time to get them ranked decently. I have purchased www.collegefootballpredictions.net for the upcoming football seasons. The intent here is two fold. First, I'd like to rank in the top 3 for "College Football Predictions." Second, and this is why I'm thinking that Google won't hate me for the approach, is that someone looking for that search term is much more likely to convert on a landing page geared for them then on my main website. If the goal of a separate website is truly to compliment the main website, then is it considered white hat? I'm thinking that, as long as my intentions are pure, they should go on the same IP. Placing them on separate IPs could be a good way of letting the big G know that I'm trying to cheat the system and get away with it.
White Hat / Black Hat SEO | | PatrickGriffith0