Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we鈥檙e not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What's the point of an EU site?
-
Buongiorno from 18 degrees C Wetherby UK
On this site http://www.milwaukeetool.eu/ the client wants to hold on to the EU site despite there being multiple standalone country sittes e.g. http://www.milwaukeetool.fr & http://www.milwaukeetool.co.uk
Why would you ever need an EU site? I mean who ever searches for an EU site? If the client holds on to the eu site despite my position it's a waiste of time from a search perspective is the folowing the best appeasment?
When a user enters the eu url or redirects to country the detected, eg I'm in Paris I enter www.milwaukeetool.eu it redirects to http://www.milwaukeetool.fr. My felling this would be the most pragmatic thing to do?
Any ideas please,
Cioa,
David -
The .eu domain termination is a generic, hence it is not bound to geo-targeting on Google Webmaster Tool. In that sense, it is an alternative to the .com domain termination, if the .com is not available.
It was created by the European Union has a way to "communicate" that the business owning the domain has an European nature and that it is based on a nation of E(uropean) U(nion) and that is primary market is the EU.
From an SEO point of view, it doesn't offer any really advantage with respect any other generic domain name:
-
you can't geo-target more countries with a single domain name
-
you can't geo-target political regions (or continents).
Hence, it is good to have it for defending your brand, and to use it if .com (or .net) have been already taken. But if you have a .com, then it is better to redirect the .eu to it.
-
-
I had that argument with a client once and i manage to persuade them not to go ahead with it as they had .com and .co.uk .
.com is international so i think it did make sense not to use .eu but in your case, if you don't have .com then probably you need to look at which countries you want to target. If your client is UK based and if they target client from all around EU, then it might make sense to use .eu as you have very little chance to target someone in Italy with co.uk or .com.fr domains. If you are targeting only UK and FR then, you don't need .eu. It will just duplicate your work.
-
Hello
I got the same situation with customers recently. The best I've found was to tell them:
"You're definitely right we cannot loose the .eu. So we gonna redirect it to the BESTDOMAINE.com as main website. So people will still find you and you'll get more customers and will keep the .eu."
Then you can provide some technical arguments explaining that if he sticks to this position he will loose business.
In my case it worked out
From 50掳 in Dubai
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my financial services site being flagged as gambling
Watchguard and Websense/Forecepoint are flagging my financial services site gambling...how can I prevent that from happening.聽 https://fwag.com/
Web Design | | AdsposureDev0 -
Is having a site map page necessary?
Hello all! So I know having a sitemap XML file is important to include in your robots.txt file. 聽I also know it is important to submit your XML sitemap to Google and Bing. 聽However, I am wondering if it is beneficial for your site's SEO value to have a sitemap page displayed on your website? Or is this just a redundant action if you have already done the above two actions with your XML sitemap? Thanks in advance!
Web Design | | Myles920 -
Is it against google guidelines to use third party review sites as well as have reviews on my site marked up with schema?
So, i look after a site for my family business. We have teamed up with the third party site TrustPilot because we like the way it enables us to send out reviews to our customers directly from our system. It's been going great and some of the reviews have been brilliant. I have used a couple of these reviews on our site and marked them up with: REVIEW CONTENT We work in the service industry and so one of the problems we have found is that getting our customers to actually go online and leave a review. They normally just leave their comments on a job sheet that the workers have signed when they leave. So I have created a page on our site where we post some of the reviews the guys receive too. I have used the following: REVIEW TITLE REVIEW Written by: CUSTOMER NAME Type of Service:House Removal Date published: DATE PUBLISHED 10 / 10 stars I was just wondering I was told that this could be against googles guidelines and as i've seen a bit of a drop in our rankings in the last week or so i'm a little concerned. Is this getting me penalised? Should I not use my reviews referencing the ones on trust pilot and should i not have my own reviews page with rich snippets?
Web Design | | BearPaw881 -
301 Redirect all pictures when moving to a new site?
We have 30,000 pictures on our site. Moz will return 404's on some occasionally, but Google seems to ignore those. Should I 301 redirect all those images when we move to a new site lay-out? Appreciate your views!
Web Design | | Discountvc0 -
Can anyone recommend a tool that will identify unused and duplicate CSS across an entire site?
Hi all, So far I have found this one:聽http://unused-css.com/聽 聽It looks like it identifies unused, but perhaps not duplicates? It also has a 5,000 page limit and our site is 8,000+ pages....so we really need something that can handle a site larger than their limit. I do have Screaming Frog. Is there a way to use Screaming Frog to locate unused and duplicate CSS? Any recommendations and/or tips would be great. I am also aware of the Firefix extensions, but to my knowledge they will only do one page at a time? Thanks!
Web Design | | danatanseo0 -
Having a second homepage for a site would affect my SEO?
Hello guys, One of our clients is planning to have a new landing page for any users hitting the site for the first time. (returning users will still see the current homepage based on cookies ... in other words, the site would technically have 2 home pages). According to this client, they are planning to do something like this: https://www.websitename.com/ (for returning visitors) https://www.websitename.com/newuser (for first time visitors) Our instinct is that is not great to have 2 home pages (that would affect the SEO campaign we are managing for this company) and we are not sure how to handle this. That's why we would appreciate your opinion regarding this topic: From an SEO perspective, do you think this is a good idea? If not, what would you guys do differentiate first-time visitors vs returning visitors without affecting SEO? Maybe just a pop-up? Thanks in advance for your help !
Web Design | | Robertnweil10 -
Mobile Site Pages: Word Count Help
Hi there I am doing a mobile website for a client and they asked me what the dieal word count would be per page. They are SEO conciosu but we are not doing SEO on this site. I would just like to know a general rule of thumb. Regards Stef
Web Design | | stefanok0 -
The use of foreign characters and capital letters in URL's?
Hello all, We have 4 language domains for our website, and a number of our Spanish landing pages are written using Spanish characters - most notably: 帽 and 贸. We have done our research around the web and realised that many of the top competitors for keywords such as Dise帽o Web (web design) and Aplicai贸n iPhone (iphone application) DO NOT use these special chacracters in their URL structure. Here is an example of our URL's EX:聽 http://www.twago.es/expert/Dise帽o-Web/Dise帽o-Web However when I simply copy paste a URL that contains a special character it is automatically translated and encoded. EX: http://www.twago.es/expert/Aplicaci贸n-iPhone/Aplicaci贸n-iPhone (When written out long had it appears: http://www.twago.es/expert/Aplicaci贸n-iPhone/Aplicaci贸n-iPhone My first question is, seeing how the overwhelming majority of website URL's DO NOT contain special characters (and even for Spanish/German characters these are simply written using the standard English latin alphabet) is there a negative effect on our SEO rankings/efforts because we are using special characters? When we write anchor text for backlinks to these pages we USE the special characteristics in the anchor text (so does most other competitors). Does the anchor text have to exactly I know most webbrowsers can understand the special characters, especially when returning search results to users that either type the special characters within their search query (or not). But we seem to think that if we were doing the right thing, then why does everyone else do it differently? My second question is the same, but focusing on the use of Capital letters in our URL structure. NOTE: When we do a broken link check with some link tools (such as xenu) the URL's that contain the special characters in Spanish are marked as "broken". Is this a related issue? Any help anyone could give us would be greatly appreciated! Thanks, David from twago
Web Design | | wdziedzic0
