Is there a defined value for adding virtual tours to your google local listings?

[NowspeedTom]

Virtual tours SEO value

[MiriamEllis]

Hi Nowspeedtom,

This is a good question. While there is no documentation of direct ranking benefits from participating in Google Business Photos, it stands to reason that enhancing your content may have some benefits in terms of user behavior and possibly conversions. However, bear in mind that one of the 2 main places that Google displays these tours (the Google+ Local page) has just been downgraded in visibility. Recent changes in Google's display are making it harder and harder for the average user to actually access the Google+ Local listing, so I'm guessing that if any users would get to the virtual tour, it would have to be through Google Maps. Something to think about.

[Pinlaser]

There would certainly be value to someone viewing your Local listing. And the more content the better.

[vmialik]

Most likely not, its not on the http://moz.com/local-search-ranking-factors list so in terms of SEO value I would not look at vitual tours. Though they might have other benefits for your industry or business specifically

Hope this helps