Understanding Source/Medium & Conversion Paths
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I had always thought that the Traffic Source/Medium in all sections of GA shows last interaction, and the only way to see indirect conversions was through Multi-Channel Functions/Conversion Paths.
However, the screenshots - shows transactions and conversion paths that resulted from an email campaign we've done recently.
As you can see on the conversion path screenshot, there were 5 conversions (1 conversion type selected - ecommerce/transactions) 3 direct conversion or last interaction and 2 assisted conversions.
However - according to the transactions screenshot - there are 5 transactions, all show up as email.
I would have thought, that the transaction page would have only shown 3 email conversions - for the 3 direct/last interactions conversions seen in the conversion path.
Any idea why this would happen? Was my initial understanding of traffic sources wrong?
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anyone?
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