100% Bounce Rate in my Checkout??

[K2_Sports]

I am currently building a report on our bounce rates for the past few years. When I look at older data, from 2010-11 I see varying bounce rates for the checkout, which is fine. When I move to new data, 2011-12 and 2012-13 I am seeing 100% bounce rates and exit rates for my checkout. We do use a 3rd party for our checkout, Shopatron and yes we do have it set up to track. Any thoughts on why I might be seeing this high rate for my bounce rate oh and this also goes for my exit percentage as well.

[K2_Sports]

Thanks Jesse-

I have events set up but not for the final checkout process. I will look in to this as well.

[jesse-landry]

This may or may not help as I'm not sure what you're using to "track" but you should set up the final checkout process as a unique event. You can categorize this whatever way you want to reflect the data you need in GA but this might help.. If a user lands on this page and clicks checkout and that's it that's all they close the browser then it's going to count as a bounce unless you either send them to a confirmation page or setup events.

You can read how to do so here https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide

I'm not sure if this is truly what your problem is.. just the first thing that comes to mind as I recently had similar problems with a quote request form page and have had great results since.