Define H2,H3 and H4 for e-commerce sites
-
Hi Everybody,
I was wondering what is the best way to define H2,H3 and H4 for e-commerce sites.
For example, I randomly chose an e-commerce site http://www.designerleds.com/products/high-power/
What would you suggest for H2,H3 and H4?
Thank you very much for your help!
-
Oh sorry, I didn't check any of the other pages. I would always create a unique H1 for every page. So not use the same H1 on every page as you want all of your pages to be as unique as possible.
-
Thanks for answering me. I read the discussion thread you mentioned and it was very useful and clarified a lot of things for me.
-
Thanks for your response Martijn!
For your suggestion for H1, "LED products" appears all over the site as it in the filter box so I would have the same H1 for all the pages on the site? Would that be beneficial for SEO?
-
Hi,
In the case of the site you've mentioned I would do the H1s like this:
H1: LED Products (yups, like the H2 is now).
H2: High Power LED.
H3: All the product names.Forget about the H4, I hardly believe this will still have any value to search engines.
-
If you are referring to a category page such as the link you provided, I would go for:
H1: Product Category
H2: Product Names
You probably won't need H3 or H4. Header tags should only be used for headings and subheadings, which means fields like product copy and prices should go under
or
.
This discussion over here might give you more perspective: http://www.webmasterworld.com/ecommerce/4292160.htm
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have a site with jokes. What schema markup could I use?
My site is about jokes. I wonder what schema markup could I use to be more visible in the search results.
On-Page Optimization | | MichaelJanik0 -
To avoid the duplicate content issue I have created new urls for that specific site I am posting to and redirecting that url to the original on my site. Is this the right way to do it?
I am trying to avoid the duplicate content issue by creating new urls and redirecting them to the original url. Is this the proper way of going about it?
On-Page Optimization | | yagobi210 -
Potential new URL structure for my ecommerce site
At the moment my site suffers from a flat product category structure where over 600 items fall into one category alone. This category is then filtered using a faceted search which appends query strings to the category URL and changes the products displayed on the page. At the moment our product category URL is as follows, www.domain.com/category/greeting-cards and this holds all cards including occasions such as anniversary, birthdays etc and also themes such as animal cards, contemporary cards etc I have proposed changes to my developer to change this structure to include subcategories. I can now go two subcategories deep. For example, "greeting cards > occasions > birthday cards" or "greeting cards > themes > animals". This is reflected in the new URL structure, which has been proposed, www.domain.com/greeting-cards/occasions/birthday-cards. In this URL do I need "occasions" in the URL as I don't think it adds much value to the user? Would I be better of having www.domain.com/greeting-cards/birthday-cards. If a user searches for "birthday cards" then I think this would be more relevant?
On-Page Optimization | | joe-ainswoth0 -
We use Bigcommerce and want to make changes to our mobile site
Our current mobile site does not show the banners we use on the desktop site. Can anyone tell us how we can change the mobile site to show these banners.
On-Page Optimization | | CostumeD0 -
What are your top tactics for boosting your site's Author Rank?
Mike Arneson has an excellent Mozinar where he shares some helpful Author Rank tactics. What specific tactics are you doing to boost the Author Rank of your site?
On-Page Optimization | | ProjectLabs1 -
Seasonal site structure
Bit of a complicated one for anyone who likes a challenge.. We sell a range of products which are very seasonal, so therefore have a seasonal section within the store with the products categorized into their relevant categories. In additon to this i wanted to also create a feature of each season so in effect pull forward on to a new tab the relevant season ie: Valentine so that customers didn't have to hunt for the products by going via seasonal shop etc The problem is that my site urls display last-category/product-title so in effect as the seasons change these urls will be deleted. They do remain elsewhere in our catalogue.. Does this make sense?
On-Page Optimization | | LadyApollo0 -
Is my H1 and H2 site structure proper?
If I have an h1 tag on the page that describes the purpose of the page, is it a bad idea to make all of the sub-headings h2 tags? A designer mentioned that it was frowned upon to make all of the secondary headings into h2 tags, or to use CSS to selectively style the heading tags.
On-Page Optimization | | dbuckles0 -
Too many on page links on ecommerce site
I have an online store with 10 catagories, many of those have subcategories. I have a tree style navigation menu on the page. This helps people quickly find what they need. However, I end up with about 125 links on the page that way. Does google really penalize me for this? Is there anyway around this? Advice much appreciated!
On-Page Optimization | | bhsiao0