Too many Internal Links: A good thing or bad thing?
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According to Moz i have over 500 links on some pages, GWT says about 400 with most (90%) having about 210 links.
When I eyeball the site it should have no more than 30 to 40, but my web agency tells me its because the way the CMS works (DotNetNuke) that all pages are linked via the top navigation.
Does this mean that my internal linking strategy is flawed before i even start to consider which pages I want to have more links to?
Our site www.over50choices.co.uk was rebranded & moved to the new CMS in June 2013.
Should i be concerned or is this OK?
Ash
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Too many internal links is no doubt a bad thing which should be corrected as soon as possible. While there is no magic number you need to adhere to, you will want to keep your internal links to as small a number as possible. The main reason for this is because the more links you have, the lesser pagerank you are going to pass to each link (read more about that here: http://moz.com/blog/how-many-links-is-too-many).
Find out where does all the internal links actually link to, and decide which ones you don't want to pass link juice to and eliminate those links. If all these internal links are a result of your CMS, you might want to consider changing to another CMS.
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Yep, it looks that way to me... Unless you reduce the amount of links in your CMS, the links you manually put into the content will not have much value. While it is normal that some CMS' might have navigation links in the source code that a user doesn't see, the amount of 400-500 seems way over the top... Maybe you might have to reconsider site architecture in general?
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