Large Companies Taking Over Rankings
-
Recently many large companies. (lowes, bed bath and beyond, walmart, target, ace hardware, etc.), have taken over the rankings of keywords we used to rank high in. Is there any way to improve our rankings and compete with these large companies? Is this due to recent Google changes?
Sample keywords are: electrolux vacuum bags, oreck vacuum bags, vacuum cleaner bag, vacuum cleaner filter
-
We compete against those box stores and do really well in the local serps for long and some head terms.
I don't know if local applies, but there are battles in that space to win.
-
lowes, bed bath and beyond, walmart, target, ace hardware...
Yes, just in the past month, some of these big brands and others have moved strongly into my SERPs.
Is this due to recent Google changes?
YES. Google is favoring them.
** Is there any way to improve our rankings and compete with these large companies? **
I have a whole website about a single product niche, with more information about these products than all competitors combined, yet google ranks these companies when they have one cheap, low-quality product from the niche.
I am killing the big brands on all of the long tail, but they are really strong in the head terms.
Keep hammering! Attack the long tail. Saturate it with good content. Make your site the information place for these products. The people at walmart and other big brands can't answer questions about these products. They know nothing about them. Lots of people will be from you because they know that you are informed about these products and can help them. Walmart knows nothing and is worthless for help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SERP Ranking Page Filp Flop Confusion
Hello all, I've been having some weird stuff going on between one of my landing pages and the Homepage. What's happening is, the page showing up in the SERP keeps flip-flopping, but not only that, when it flips to the landing page it will drop 70 positions. Then when it flips back to the homepage it goes back to around position 19. So confused about what is happening. I think the two pages are fighting for the same keyword as they both have the keyword in the meta title. Homepage >( <title>PresenterMedia - PowerPoint Templates, 3D Animations, and Clipart</title> ) Landing Page >( <title>PowerPoint Templates at PresenterMedia.com</title> ) I've seen other answers about the flip-flopping thing, but not sure about dropping 70 positions thing that is going on. Does this huge drop tell me the better page to rank is the homepage instead of the landing page this targeting this keyword? Any help would be greatly appreciated
Technical SEO | | JbonesPM0 -
What is the risk of changing underscores to hyphens in URLs that are ranking
Client wants to change URL structure from underscores to hyphens - reason for doing this is a cosmetic move. What is the risk of changing underscores to hyphens for URLs that that have been around since 2012 and have a lot of keywords ranking in the top 5 in the SERPS? When the created the site - they structured the URL using dashes and underscores. Here is an example of what an URL looks like: /programs-degrees**/clinical-psychology/clinical_phd_kansas****-city****/** *This page ranks for many high volume keywords in the top 5 of the SERPS. I have started to compile a list on why the URL should not be changed... Building trust and authority from scratch 301 redirects do not pass 100% of the link juice 301 redirecting from underscored to hyphenated versions of the same content is an unnecessary risk to some of that link equity. Good chance rankings/traffic will drop because of the URL change
Technical SEO | | The-frank-Agency0 -
Awful ranking after site redesign
Hello everyone, I have a situation here and I’d like to have your opinion about it. I am working on a site which has been recently redesigned from scratch: in a nutshell, as soon as the new site went live their rankings dropped and, of course, so did their visitors and so on.. The guys who redesigned the site didn’t do any 301 redirect whatsoever, so now the old pages are just 404s and blocked by robots. My question is: if they 301 redirect now, do you think it would be possible they could get their rankings back? One more thing: when they launched the new site, the indexed pages basically doubled overnight; there were 700 and now there are 1400. Do you think this could affect their ranking as well? Thank you for you insights 🙂 Elio
Technical SEO | | Eyah0 -
Google ranking downgraded
On Sept 29th our website 'keyword' rankings who totally destroy. We were always #1 to #2 for these keywords 1. listing presentation
Technical SEO | | RandyRoussie
2. real estate presentation Our website is: http://www.agentpresentations.com We asked Google through Webmaster Tools to reconsider the site and they replied back saying nothing was wrong. We run Google Adwords and we contacted them and they looked at the keywords and sent screenshots to us showing the ranking we still there. But they are not... as proven in Webmaster tools. So Adwords told us to ask Webmaster Tools to reconsider the site again. Nothing yet... What do you suggest?0 -
Whats happened to my rankings
Hey everyone, I hope someone might be able to help me figure out what has gone wrong here. I have a website which was slowly growing in rankings. The domain used was a .net However, It is a UK based business so I shifted this to a .co.uk domain and then followed googles advice in webmaster tools for moving address. ie, copy site, verify in GWMT and then 301 the old site. Now the .net had 71 indexed pages out of 73. But after 2 months .co.uk only has 41 out of 73 indexed. At the end of last week I did change the theme on my website although the content / urls have all remained the same. I have gone to check my rankings this morning and the site has totally bombed. Even the own brand name does not ranking in top 10 pages. I have not done an major link building at all yet for the site and any links that are there are all high quality from industry related authority sites. Looking at GWMT the latest links all look ok, nothing spammy but one thing I did notice is that it shows the .net domain providing 193 links via 301and also individually a great deal of the links that point to .net but have shown in .co.uk What I would like to know if have I actually done something wrong? Should I just kill the 301 (i am loathed to do this as a few of the links to this took me a long time to get), after spending a great deal of money developing my site and just starting to see some nice progress in the natural rankings and google has gone and pulled the carpet from under me. I would understand if I was doing something wrong but I have made strenuous efforts to ensure the linking on this site is whiter that white. Oh, I have had no warnings in my messages at all. Thanks in advance for any advice.
Technical SEO | | easyrider20 -
Removing an Old Address Company Moved
Hi there we have a new client who moved their offices. They have created many new listings but they still have some old listings out there that need to be deleted with the old address. And also update some old listings with the new address. Question, what would be the approach for this? Use a third party like Yext? Is there something cheaper than $400 per client? Or do it myself? I already started running into issues, the Yahoo wouldn't let me claim it, I can foresee some issues. For example I am sure Citygrid will do what they have done to other client.Trying to upsale my client instead of just changing their address when they call to verify. PS How many hours would you allot for a project like this? Thanks for the input.
Technical SEO | | greenhornet770 -
Sudden drop in rankings
Hi there, I've been working on this site for three or four months (it was a brand new site), and we were seeing some really great improvements in rankings. I've concentrated on writing lots of good quality content and building a network of links through blogging and social networks. Then, last weekend (6th October), we got completely wiped off of the results. We went from rankings 2,3 and 4 for our target terms to not being in the top 100. I assumed we'd been given a penalty from Google as we'd been SEOing too hard and removed a reciprocal links page we had and asked Google to reconsider. I just got a message back saying there hasn't been any manual penalty, so it's just down to the algorithm. I'm running am SEOMoz analysis, but so far it's just coming up with things like page titles too long and too many links on pages, which I can fix, but don't seem like something that would completely destroy us so abruptly. I think we really have the most and best content on the subject of becoming a model, which has taken a great deal of effort to put tgether, so this is crushing. If anybody can shed any light, I'll be extremely grateful, and I'd be interested to knwo if anyone else has experienced anything similar. Thanks in advance! URL: www.modellingadvice. info Kat
Technical SEO | | Katja1230 -
Why Does this Site Rank for so Many Keywords?
I was doing some research today and kept coming across this site sylvane.com I checked OSE and found that it only has a DA of 37 PA of 35, and only 79 linking domains (966 links total). I got to looking and there are a few links like this http://lulala.us/twxoops/html/userinfo.php?uid=303 Anyway, accroding to SEMRush, this site ranks for over 6,000 keywords. I ran content on a couple of their high ranking pages and the content is not unique, at least not very unique on the pages I checked. What is so special about that site that google is giving it so much love? I am not trying to call them out, I just want to know what this site is doing to garner the favor of google when I have a site in the same niche with a higher DA, PA, linking domains, and social signals.
Technical SEO | | CharlesMontgomery0