Low Ranking Mystery
-
Hello fellow MOZzers..!
I am fairly new to this community but have been working on my SEO skills for a while.. I have created over 20 websites for myself and various clients, and all of them are doing fairly well ranking n.1 for their targeted keywords... except 1 WEBSITE THAT IS BECOMING A ROYAL PAIN IN THE BUTT!
The website is www.dancepartycentral.co.uk and this is why it's a mystery to me:
- The on-site SEO seems to be on point (getting an A on page-grader for desired keywords)
- "Dance Party" does not seem to be too much of a competitive keyword
- Many of the other competitors do not seem to have very professional websites (apart from 3 or 4) or that have as much targeted content for the relevant keywords
- I have over relevant 20 sites and industry directories for Entertainers that are linking to the site (even though not all of them are appearing on page crawls)
- Please keep in mind this site has been created using webs.com so I have little control over the coding
- I seem to only be getting a 6.5% TXT/HTML ratio even though the site is made up mostly of original content
This business highly relies on organic SEO searches and as my site is not ranking in the top 50, it's become a bit of a head-scratcher for me.. if anyone is kind enough to help me shed some light on the problem and how I can resolve this, I would be eternally grateful!
Many thanks
Jessica
-
Pleasure - glad to help
-
ooohh Tony that is VERY interesting as ZooDance is supposed to redirect, definitely NOT be a duplicate (this was our old domain). This REALLY helps I will look into this now. Many many thanks!
Jessica
-
Hey Jessica,
Just had a quick check and you seem to have 2 x duplicate sites live: www.zoodance.co.uk/ and www.dancepartycentral.co.uk (not sure if you have any more?) both with identical on-page SEO. You mention that you have 20 x sites & ind directories that you own that link to your www.dancepartycentral.co.uk site but if they're all hosted on the same server (a who.is check showed 26 x sites hosted) then Google may consider your set-up a link farm.
So 2 x issues for starters (and big ones at that!) - 2 x duplicate websites (with Google ranking neither) and same IP address web hosting. Plus neither site 301 redirects from non-www to www - so in effect you have 4 potential duplicate sites (2 of each www and non-www).
Suggest removing 1 of them (review your link profile, branding, followers, analytics, offline outreach to confirm which to remove) and hosting on different server to others and adding a 301 to non-www to redirect to www.
Hope this helps?
Good luck
-
Jessica,
I was referring to on line reviews.I was specifically referring to Yelp, Google, and Bing. I tell all my clients that their goal should be 10 reviews on each platform. I get a lot of pushback on Yelp because of the filters. There is a perception that Yelp does not publish positive reviews. This is not true as ar as I can tell. What is true is that they do filter people out who do not write reviews on a regular basis. Unfortunately the guys that review all the time often had a bad childhood ;).
So along with getting them to review I would encourage them to have their clients write multiple reviews while they are on Yelp. A way to encourage people to write these reviews is that Google is using these local "citations" as evidence of a local establishment. This will give companies a boost on mobile if people from the company are writing reviews on a regular basis.
Ron
-
Thanks Ron for the clarification! I will have a look to see if there are any local directories that I have missed. In terms of reviews do you mean on the directories directly? Just because our clients send them to us by email so I will have to try and get them to write them on the local directories instead in that case..!Haven't heard of Spyfu so I will definitely have a look at that.Thanks again!
Jessica
-
Jessica,
I would look at a few things. First I was not clear on my earlier comment. Have you set up all the local directories? This would be both Google and Bing local, yelp,text,merchant circle, etc...
Second I would look at relative review strength. Your quantity and quality of reviews can be up to 40% of your ranking if everything else is equal.
Finally I would look at your competitive position on key words. I would use a tool like Spyfu to find out how your content compares. If there are some short falls you can expend your content in these areas.
Ron
-
Hi Ron.. yes thanks for this, we have done as much as we can in regards to off-page SEO and we have as many relevant articles and incoming links form industry websites but it doesn't seem to have much effect unfortunately..
-
Jessica,
I would suggest some off page SEO if you have not done this already. I have had phenomenal results in a situation like this.
Ron
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are High Domain Authority, Low Page Authority Links Good?
I recently created a scholarship with the hopes of getting .edu backlinks (as well as helping students in need, of course). So far, I have received 8 followed backlinks from very authoritative .edu sites (70+ domain authorities). The pages that link back to me are the "outside scholarships" pages. I've seen these pages range from having a page authority of 10 to 50+. For example, I just reached out to Johnson & Wales for a link on their outside scholarships page: http://www.jwu.edu/scholarships-from-outside-agencies/ You can see this page has a PA of 1 and a DA of 73. I'm wondering if Google will see the low page authority and not give me much valuable juice (if any). Are these types of links worth it?
Link Building | | jampaper0 -
Does more product pages mean better rankings?
We've recently been told that one of reasons why our site doesnt rank as well as a particular competitors because they have much more product pages than us. We can see that they have better quality links, which we are working on improving, which we sort of understand can be helping them beat us, but we didn't think that they would be ranked higher just because of more products. They also do not have much interesting blog / content on site. So should our limited resources be focused on getting better links, better content, or increasing our depth of product range? Thanks all.
Link Building | | onwardsandupwards0 -
The better my blog gets, the lower my rankings!
My blog was hit by Google Panda on July 21. My rankings dropped dramatically overnight. Nothing I do is helping. In fact, the day my guest post was published on one of the biggest blogs in my niche (DA over 70) my Google impressions dropped to an all time low and then got worse. (250 impressions and 12 clicks) You can see the first drop and the second drop in these screenshots and yes Google Webmasters and Google Analytics match. http://tinypic.com/r/2dvtvlj/5 http://tinypic.com/r/4u83t4/5 I am getting more fans, subscribers, traffic etc but my Google traffic just gets worse. I would really like to get some organic traffic! But I have no idea why this is happening. I checked manual actions and there is nothing. I cleaned up crawl errors and duplicate content. I get several backlinks a week within my niche from high authority sites. I just don't get it and I am very discouraged. What should I do?
Link Building | | 2bloggers0 -
Google is no longer ranking home page but sub page lower, why?
We were ranking on page 2 and number 4 for the key word motorcycle tires. Google was ranking our home page jakewilson.com; however, we have been adding new content to our site and doing some internal linking. We pointed some links about motorcycle tires to http://www.jakewilson.com/cl/52/Motorcycle-Tires and now that page ranks but on page 3 not 2. Any thoughts?
Link Building | | DoRM0 -
Multiple Links from High Ranking Site Vs. Links from Multiple Domains - What's More Important?
I understand it is important to get links from many quality domains. Currently, I do have links from top domains (PR, Trust) and it I can get more from (high rank) pages on these same domains. Would it be better to focus on expanding my reach (find additional domains to link from) or to continue to build links from the current domains I have a connection with? What is weighted more? I realize doing both is important, but trying to figure out how to best use my time. Thanks! David
Link Building | | DWill0 -
Exact Domain Match Ranking Very Well
Hello, I have some competitors that purchase targeted keywords, host a single page, and do a re-direct on to their inventory page. The problem Im having is getting above them, along with other competitors that have a high DA. They have little or no content on the page but rank very well. Is there anyway around sites like this? ex-bluewidgets.net bluewidgets.org Thank You
Link Building | | TP_Marketing0 -
How Are Competitor's With Zero Links (According to SEOmoz) Ranking Highly?
Hey everyone! This is my first post in the community after just signing up for SEOmoz. I've already got a ton of value from this community so I'm looking for to giving back as much as possible. The keyword gets 8000+ monthly searches on Google. Not so many, but the keyword indicates high buying intention. The funny thing is that the top ranking page has 0 backlinks (according to OSE). It seems as though there are some black hat tactics being used, as I doubt that they are ranking solely with on-page optimization. Any idea what's going on? Have you guys/gals seen this before?
Link Building | | EdLeo0 -
My google rankings went down
I've been working with a company to get some incoming links since April 2011. We are targeting only 2 keywords. For one keyword I was ranked number 1 until a couple of weeks ago. In fact, most of my rankings went down including those keywords that the company was not working on. They are writing 5 articles per month and posting them to their proprietary network. Could those backlinks could harmed my rankings?
Link Building | | cardif0