Low Ranking Mystery
-
Hello fellow MOZzers..!
I am fairly new to this community but have been working on my SEO skills for a while.. I have created over 20 websites for myself and various clients, and all of them are doing fairly well ranking n.1 for their targeted keywords... except 1 WEBSITE THAT IS BECOMING A ROYAL PAIN IN THE BUTT!
The website is www.dancepartycentral.co.uk and this is why it's a mystery to me:
- The on-site SEO seems to be on point (getting an A on page-grader for desired keywords)
- "Dance Party" does not seem to be too much of a competitive keyword
- Many of the other competitors do not seem to have very professional websites (apart from 3 or 4) or that have as much targeted content for the relevant keywords
- I have over relevant 20 sites and industry directories for Entertainers that are linking to the site (even though not all of them are appearing on page crawls)
- Please keep in mind this site has been created using webs.com so I have little control over the coding
- I seem to only be getting a 6.5% TXT/HTML ratio even though the site is made up mostly of original content
This business highly relies on organic SEO searches and as my site is not ranking in the top 50, it's become a bit of a head-scratcher for me.. if anyone is kind enough to help me shed some light on the problem and how I can resolve this, I would be eternally grateful!
Many thanks
Jessica
-
Pleasure - glad to help
-
ooohh Tony that is VERY interesting as ZooDance is supposed to redirect, definitely NOT be a duplicate (this was our old domain). This REALLY helps I will look into this now. Many many thanks!
Jessica
-
Hey Jessica,
Just had a quick check and you seem to have 2 x duplicate sites live: www.zoodance.co.uk/ and www.dancepartycentral.co.uk (not sure if you have any more?) both with identical on-page SEO. You mention that you have 20 x sites & ind directories that you own that link to your www.dancepartycentral.co.uk site but if they're all hosted on the same server (a who.is check showed 26 x sites hosted) then Google may consider your set-up a link farm.
So 2 x issues for starters (and big ones at that!) - 2 x duplicate websites (with Google ranking neither) and same IP address web hosting. Plus neither site 301 redirects from non-www to www - so in effect you have 4 potential duplicate sites (2 of each www and non-www).
Suggest removing 1 of them (review your link profile, branding, followers, analytics, offline outreach to confirm which to remove) and hosting on different server to others and adding a 301 to non-www to redirect to www.
Hope this helps?
Good luck
-
Jessica,
I was referring to on line reviews.I was specifically referring to Yelp, Google, and Bing. I tell all my clients that their goal should be 10 reviews on each platform. I get a lot of pushback on Yelp because of the filters. There is a perception that Yelp does not publish positive reviews. This is not true as ar as I can tell. What is true is that they do filter people out who do not write reviews on a regular basis. Unfortunately the guys that review all the time often had a bad childhood ;).
So along with getting them to review I would encourage them to have their clients write multiple reviews while they are on Yelp. A way to encourage people to write these reviews is that Google is using these local "citations" as evidence of a local establishment. This will give companies a boost on mobile if people from the company are writing reviews on a regular basis.
Ron
-
Thanks Ron for the clarification! I will have a look to see if there are any local directories that I have missed. In terms of reviews do you mean on the directories directly? Just because our clients send them to us by email so I will have to try and get them to write them on the local directories instead in that case..!Haven't heard of Spyfu so I will definitely have a look at that.Thanks again!
Jessica
-
Jessica,
I would look at a few things. First I was not clear on my earlier comment. Have you set up all the local directories? This would be both Google and Bing local, yelp,text,merchant circle, etc...
Second I would look at relative review strength. Your quantity and quality of reviews can be up to 40% of your ranking if everything else is equal.
Finally I would look at your competitive position on key words. I would use a tool like Spyfu to find out how your content compares. If there are some short falls you can expend your content in these areas.
Ron
-
Hi Ron.. yes thanks for this, we have done as much as we can in regards to off-page SEO and we have as many relevant articles and incoming links form industry websites but it doesn't seem to have much effect unfortunately..
-
Jessica,
I would suggest some off page SEO if you have not done this already. I have had phenomenal results in a situation like this.
Ron
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to regular check backlinks & identify low quality and spammy links?
Previously my site was under manual penalty and then 80% of the links i removed and my penalty lifted. ( I am talking about 1 year before) Now i have few queries - What is the best way to regular check backlinks? what to do if a spammy link appears What to do about directories that link to us What to do with old links that are not good quality Now I have to check number of links and quality of links of website so which is the best method check? Thanks! dev
Link Building | | devdan0 -
Which of the following actions caused a drop in keyword ranking?
Hello, About 2 months ago we build a specific page arround the keyword 'kerstkaarten' (christmas cards in Dutch). It moved up to the first page (7th position), but last week we fell back to a +50 position.
Link Building | | ETonnard
The changes we made during the last week where minimal, and I really don't have an idea what may have caused the sudden drop in ranking. Maybe you can help? Link: http://www.smartphoto.be/nl/belangrijke-momenten/kerst/kerstkaarten Changes made: -> I changed the keyword kerstkaarten on tim on the page to 'kerstkaartjes', because the Moz page grader said the keyword density was a bit too high. -> We changed the top image on the page with a different promo. Title of the image changed from 'kerstkaarten-promo' to 'kerstkaarten-wenskaarten' -> The date on a small legal text on the page changed -> We got 2 backlinks from bloggers who've written an article about our christmas cards. So no major changes in my opinion. Any ideas? Thanks a lot! hz2DpJS0 -
Links from highly relevant but low Domain Authority sites: Yes or No?
We're reaching out to companies that we have a business relationship with (past and present) to find out if they would be interested in linking to us.
Link Building | | Jeepster
All are obviously in the same industry so highly relevant. But some of the sites are low in Domain Authority (with scores of about 15-25).
Should we also ask these sites -- or avoid them?0 -
Transfering Page Rank to internal pages.
Hi there, I have a website with page rank 6 on its home page. I was wondering how, and which could be the best way to pass this ranking to all internal pages. Is there a way?
Link Building | | bcgroup0 -
Smart optimization strategies to increase website rankings and Organic traffics
I have Got A Grade in On page Analyse from SEOMOZ . I want to get Top rank for " Healthy Breakfast " Keywords.. for this page http://ahealthybreakfastfood.com/category/healthy-breakfast/ I am new in SEOmoz and also SEO world. Actually i want to know "Smart optimization strategies to increase website rankings and Organic traffics " thanks
Link Building | | seolearner0070 -
Getting my crunchbase page to rank in au search engines
Hi, what can I do to make google think this is an Australian page? http://www.crunchbase.com/company/adserve-digital-signage Link to it from .com.au domains?
Link Building | | adam2012
Put my address in on the page as Australia? Is there any other ofpage things that could be done? I would like it to rank for "Digital Signage" Thanks0 -
Find High Ranking Blogs?
Ok, after the panda change, everyone is telling to me to ask to be a guest blogger on other people's blogs. So, how do I find the highest ranking (most popular) blogs in my industry? I own a real estate brokerage. Thanks for your help!
Link Building | | DanManCastro0 -
What to do with outdated (but ranking) content?
I'm SEOing for a theatre. We've got show pages that rank when searching for the business, but are outdated as the shows are from past years. The pages aren't accessible at all from the site now, but still exist in domain and are linked to by google. If you search the business, the results are: 1. [biz name] 2. [biz name] - tickets 3-6. outdated shows Should these pages be left up, or taken down and redirected home? Would there be any seo boost to the homepage from 301ing them home, or do you think it'd be more beneficial to have more results available as entry points into the site?
Link Building | | RyanWhitney150