Increased Bounce Rate & Dollar Index?
-
We use Google Analytics on our ecommerce site and we recently made several changes to an important page. Due to logistical reasons, we couldn't perform a Google web optimizer test but tracked the page's numbers in analytics from before/after the changes were made.
After a week, we noticed that the bounce rate on the page went up by about 10% but the dollar index also doubled. We're trying to figure out how this could happen, since it seems kind of odd. Any feedback would be appreciated.
-
I personally haven't used the dollar index, so am basing this on the definition I found at http://www.analyticsmarket.com/blog/google-analytics-definitions, which states:
A measurement of how influential a page is to conversion. It doesn't indicate how much money a page brought. Rather, it's a score. The higher the number, the more frequently it was viewed prior to a purchase or conversion. It's calculated by taking the goal conversion value or transaction value of a visit and applying it evenly to all the pages prior to that conversion. Seen in aggregate, it just attempts to correlate pages to conversions.
Have you done something on that page to better qualify your prospects, and encourage them to order more? If you qualified them better, you may have driven away some of the people who were not going to buy or were going to purchase a small amount, increasing your bounce rate but also increasing your dollar index.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strange - Search Console page indexing "../Detected" as 404
Anyone seen this lately? All of a sudden Google Search Console is insisting in Page indexing that there is a 404 for a page that has never existed on our client's site: https://........com.au/Detected We've noticed this across a number of sites, precisely in this way with a capitalised "/Detected" To me it looks like something spammy is being submitted to the SERPs (somehow) and Google is trying to index that and then getting a 404. Naturally MOZ isn't picking it up, cause the page simply never existed - it's just happening in Search Console 2afc7e35-71e4-4e25-80a3-690bf10776a7.png It comes and it goes in the 404 alerts in Console and is really annoying. I reckon it started happening late 2022.
Reporting & Analytics | | DanielDL0 -
SEO & App
Hi MOZ Community, We have a client that is currently ranking well for SEO. We are nearing completion of an app for the client. There is a fair bit of content that is the same across both the app and website. I have three questions; Do we want the app to get indexed? How do we avoid duplicate content on the website & app? Do we need both URL's to be the same or different (for website and app)?
Reporting & Analytics | | RichardNM1 -
Why do WMT's Search Analytics & GA's Real Time Keywords Differ?
I took a screen shot of the keywords from Google Analytics Real Time Keywords for Google / Organic. Then I waited a week and filtered Google Webmaster Tools' Search Analytics for queries with those keywords. None of them showed up. Why not? What I missing? Why do some keywords show up in Google Analytics RT for Google / Organic while most others are in Not Provided? I see WMT's Search Analytics says that it doesn't always show queries that "are made a very small number of times or those that contain personal or sensitive information." But most of my queries are like that. Anybody know any patterns / criteria that leads WMT to show some but not others? Thanks
Reporting & Analytics | | GilReich0 -
Why is Google Analytics showing index.php after every page URL?
Hi, My client's site has GA tracking code gathering correct data on the site, but the pages are listed in GA as having /index.php at the end of every URL, although this does not appear when you visit the site pages. Even if there is a redirect happening for site visitors, shouldn't GA be showing the pages as their redirect destination, i.e. the URL that visitors actually see? Could this discrepancy be adversely affecting my search performance? Example page: http://freshstarttax.com/innocent-spouse/ shows up in GA as http://freshstarttax.com/innocent-spouse/index.php thanks
Reporting & Analytics | | JMagary0 -
Is Google Webmaster Tools Index Status Completely Correct?
So I was thrilled when Webmaster tools released the little graph telling you how many pages are indexed. However, I noticed with one of my sites, that it was actually going down over the past year. I've only been doing the SEO on the site for a few months, so it wasn't anything I did. The chart is attached to this post. Now here's the funny part. I haven't really noticed anything out of the ordinary for keyword ranking dropping off. I also tested my most recent page that I put up. 3 days after I posted it, I could find it in a Google search. Shouldn't this mean that's it's indexed? I can also find any other page I've posted in the last few months. Another oddity is that I submitted a sitemap a while ago when the site was only 22 pages. The sitemap index count says 20 of those pages are indexed. The chart only says that there are 3 indexed pages right now. However, I can clearly find dozens of pages in Google searches. Is there something I'm missing? Is my chart for this website broken? Should I report this to Google? Has anyone had a similar issue? decreaseIndex.png
Reporting & Analytics | | mytouchoftech0 -
Increase number of pages crawled
Only one page is being crawled, how do I increase the number to include most of our site?
Reporting & Analytics | | NorthCoast0 -
How to find out which URLs are NOT indexed on a site
Is there a way to easily find out which URLs on a store-type site are NOT being indexed in Google? For example, if my sitemap information in Google Webmaster tools shows I have 7342 URLs in my sitemap and 5699 of those indexed, how do I find out what the 1643 non-indexed URLS are? Thanks for any help!
Reporting & Analytics | | GregWalt0 -
Analytics goals & funnels - troubleshooting 100% proceed to next step
As you can see from the screenshots, 100% of the visitors in the checkout proceed from step 2 (Delivery Date Selected) to step 3 (Enter Delivery Details) - this sample is a month, but this applies going all the way back. Can you tell me if some RegEx is missing from the goal set up? Thanks fEXtD
Reporting & Analytics | | jdeb1