Local SEO: Specific pointers on how to improve my campaign
-
Hello,
I changed my address midstream in my campaign, from spelling out "Suite H" to now it's #H. Wow, what a cleanup job.
I'm in at least 3 dozen directories I've found, and it looks like there are more.
I'm adding myself to all the main directories that yext lists here. I've also used whitespark for a couple of months.
My site is here. The term I'm targeting is "Boise Weight Loss. I"m on page 3 and not in the local results. Could you guys give me some pointers on how to get up into the top 3 of the local results? I'm planning on cleaning up and adding directories. I don't know how many I'll need, and of course I am looking for pointers on the other factors (besides citations) as well.
Thanks!
-
Bob,
It looks like you are doing a good job on link building. Here are some other things you might consider:
-
Use Spyfu recon files to find out what content is getting clicks for your competitors. Adjust your content plan to reflect this.
-
Up to 40% of your ranking can be reviews. Get at least 10 reviews on Yelp, Google and Bing
-
Do a case study on successes and give some sort of incentive if the blog gets 25 or more comments. For example a wedding photographer I know gives a $100 discount if the featured wedding party blog gets 25 comments.
-
Have owners and staff set up Yelp, G+ accounts with their workplace set up and get them to review other local businesses (the search engines are using these reviews as minor citations; strange I know ).
-
Set up google authorship.
Hope this helps,
Ron
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What (Local SEO) NAP to use when your country doesn't use Suite #s?
New Zealand does some good things, for example we grow hairy fruit called Kiwifruit, put other fruit into bottles and call it Sauvignon Blanc, but we can also be a bit, well...fruity. My problem is that when we Kiwis list out NAPs we do it like this: ABC Company, Level 1, 123 Example St. Now the fruity bit is we don't have Suite #s, there is never: ABC Company, Suite #400 Level 1, 123 Example St. We just expect you to go up to level 1 and bl@ody well find the office thanks very much (yea there are signs). It seems like a Local SEO shared office situation but it's the whole floor! I'm worried if I get an office in an office building then I will have my results merged with Extremely-Boring-Accountant and Angry-Lawyer who happen to be on the same level. What's a Local SEO aware guy to do?
Image & Video Optimization | | BruceMcG0 -
Merging Google+ with Google Local
Greetings Mozzers, I'm having a tough time merging my Google+ page with my Google Local page and wanted to see if anyone could give me some additional information/advice for progressing on this. Google+ Profile: https://plus.google.com/112342618763108384372/about?hl=en Google Local: https://plus.google.com/104995472630988321277/about?gl=us&hl=en Both of them have been verified and "managed" via postcards, however the Local one never seems to get "managed". I look forward to hearing back on any guidance/advice. Much appreciated,
Image & Video Optimization | | MonsterWeb28
Ryan0 -
Local SEO: Ste vs. Suite vs. #
Hi, I used the spelled out "Suite" in my local NAP, but sometimes it's been shortened to Ste by citation websites. I'm trying to remain consistent here Should I use Ste H, Suite H, or #H? This is a good article on it: http://localsearchforum.catalystemarketing.com/google-local-citations/1605-suite-vs-ste-vs-your-citation-addresses-2.html but I'd still like your opinion.
Image & Video Optimization | | BobGW0 -
Yahoo! Local
Is anyone else experiencing issues with Yahoo! Local listings when trying to make edits? It seems SUPER buggy right now. Just curious is anyone else is having the same setbacks. Thanks!
Image & Video Optimization | | AmberRobinson0 -
Google categories for local limousine service
I manage the Google places page for a SAB (local limousine company). The question is, should I add "taxi" and "airport shuttle service" as categories? I have listed only "limousine" and "car service' for now and I want to play it safe although those 2 are related to limo service. Sometimes people refer to limo service as "taxi service" or they are inquiring about prices for shuttle service to the airport and they end up booking the service quite often. Does Google look to our website to find these words in the content? Google Analytics show lots of people are finding us through those two keywords as well although you cannot find the word “taxi" on our website. The interesting thing is that when searching for "taxi + my zip code" the company shows up 4th on maps results and when searching for "shuttle service + my zip code”, the company shows up 2nd on local results and also 2nd in organic results. Is this enough to make me add these 2 categories? Second question is about the area served, does it make a difference (in rankings) if I choose “Distance from one location"over"List of areas served"? What happens is the red pin would be in a different location. If I choose "Distance from one location" the pin would be right in the center of the city (which I think it shouldn't matter anymore that much since the proximity to the centroid is not a ranking factor anymore). If “list of area” served is selected, (the city name will be chosen) then the pin would be about 5 miles West of the city center. Any thoughts will be appreciated. Thank you!
Image & Video Optimization | | echo10 -
Yahoo! local UK
Apologies if this is a dumb question, i'm struggling to find an answer. I was wondering how to list a business on Yahoo! local UK? Any help would be appreciated, thanks in advance.
Image & Video Optimization | | CWseo0 -
New Local Tracking Number for Places vs an 800 Number.
I am having a problem with local search for my business. I submitted the same NAP (Name, Address, Phone) info to Google Places as I have submitted via LocalEZE and Universal Business Listing. Here is the issue. The local number that is being used does not have any way to track calls, meaning the phone company (xo communications) does not give us the number of incoming calls. To add call tracking to the local numbers through our PBX system is very expensive, $2000 per store. Also to transfer this local number to a call tracking company (like callsource or whoiscalling) is a lot of trouble and not an option either. I need to track the call count somehow so I have two options left. 1) Get a new local number (that is also a tracking number through a phone tracking company) and then submit this to Google Places, LocalEZE and Universal Business Listing. The issue with this is that all of our citations will be re-set with a new local number, basically we'd have to do local SEO all over again. 2) Use the main 800 number in Google Places, this can be tracked. However, then our local number is on all of the NAP citations and Google Places will be the only web property with an 800 number. What are your thoughts?
Image & Video Optimization | | qlkasdjfw0 -
Does adding the city to your business name in a Places page help or harm Local SEO?
Hi, All! Another local SEO question... For one of our clients, the title on their Place page is <official business="" name=""><city>. Example: John's Sporting Goods Detroit. Now, most citations will say "John's Sporting Goods." Is having "Detroit" as part of the business name in Places problematic (NAP inconsistency) and we should remove it, or is it helpful for ranking for "sporting goods detroit" or is it neither?</city></official> Thanks! Aviva
Image & Video Optimization | | debi_zyx0