"Local Search Volume" For what period (is it a month?)
-
When I look at the heading "Local Search Volume" or, "Global Search Volume...
Are these figures for 1 month (that's what I'm assuming)
Thanks
-
I would read through this documentation: https://support.google.com/adwords/answer/3141229?hl=en - but as far as I can tell in there, it's average monthly search volume.
This additional page (https://support.google.com/adwords/answer/3022575) offers the following explanation;
- Average monthly searches ("Avg. monthly searches"): The average number of times people have searched for the exact keyword based on the location and Search Network targeting that you've selected. We average the number of searches for the term over a 12-month period.
-Dan
-
Dana, are you sure this is not an average. All the data retrieved from the Google Adwords API where you can get the data from is based on an average for the last 12 months as the documentation says.
-
FWIW, I find these numbers-without-units in many of these reports not particularly helpful. Like many others here, I use multiple sites including GA, Moz, Raven Tools, and SemRush and far too many columns are lacking units. NASA and Lockheed crashed the Mars Climate Orbiter in 1999 because they were too lazy to include units. Apparently the programmers who are generating these tables did not have my college professors.
Best,
Christopher -
Yes its for a month
-
Yes, this stat is for one month, but it's important to know that it's not an "average" of several months. It's for the most recent month. If you want to see trending for previous months you have to export the data into Excel. This can be an important thing to consider if your business experiences a lot of seasonality or if perhaps you are launching a brand new product that may not have any volume right now, but has significant potential for a lot of volume going forward. It's also important to know that it's local search volume based on your Google Adwords account settings (assuming you are using the new Keyword Planner tool). So if you're settings target only the US, then that's all you are going to see.
I hope that helps a bit. Cheers!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To Stop Google's "Fetch & Render" From Showing Up In Google Analytics
Hi all, Within Google's "Fetch & Render" (found in Google Search Console) is the ability to index certain pages from my website on-demand. Unfortunately, every time I ask Google to index a page, it registers as a bounce in Google Analytics. Also, if it means anything, my website (www.knowtro.com) is a single-page application, functioning similarly to Google. If you guys know of any solution to this problem, please help! I originally thought that Google would know to block its own Fetch & Render crawler from Google Analytics but that doesn't seem to be the case. Thanks, Austin
Reporting & Analytics | | A_Krauss0 -
Having Issue with Site Search in Analytics
Hi Mozzers, We launched a website in October 2012 and have added in the settings(Google analytics) of that profile "Do Track Site Search" since we have a search box on the website. The site search report worked for 10 days and it was over(from end of december till beginning of January 2013). Since then I have been trying to understand this issue. I have added all the query search terms possible, but still not showing any signs of life. At this point I am not sure what to do? Some Help would be appreciated! Search URL= subdomain.example.com**/search/node/**.... Thanks! z93cGUZ.png
Reporting & Analytics | | Ideas-Money-Art0 -
I have few similar job forms that were created for different positions. SEOMoz says, its "duplicate pages". So how do I resolve it? I want my jobs to be searchable in Search Engines.
Hi There, I have few similar job forms that were created for different positions. SEOMoz says, its "duplicate pages". So how do I resolve it? I want my jobs to be searchable in Search Engines. Thanks !
Reporting & Analytics | | pointstar0 -
Difference between site: search and Total Indexed in Google Webmaster Tools.
This morning I did a search on Google for my site using the site: operator. I noticed that the number of results returned was significantly different than the "Total indexed" in Google Webmaster Tools. What is the difference and is it normal to have two very different numbers here?
Reporting & Analytics | | Gordian0 -
What services/reports to try during my free trial period?
Hi all - I am just starting the 2nd month of a two month free trial. So far I have run advanced reports snooping at the dofollow backlinks of other bloggers in my niche to get an idea of where they're getting their backlinks from. I have also been looking at top pages of lots of blogs in my niche to get an idea of what the most popular content is. What else should I be trying out during my free trial period? Note, I'm not selling anything directly on the site. I'm looking to increase visitors, comments etc.
Reporting & Analytics | | KateV0 -
How to Track Google Local Places in Google Analytics?
I have read many articles on how to track google local places through google analytics. Each article I have read show a different way of setting up google analytics and using tags in google local places. Wondering if anyone as up to date information on this and what would be the best practice to track data from google local lisitngs in google analytics Thanks Arthur
Reporting & Analytics | | VivaArturo0 -
Does Google Analytics parse visits from search apps?
Does anyone know if Google Analytics reports visits to your website differently from individual search apps like Google and Bing? Or do they just treat them the same as any other keyword visit from Google or Bing search engine? I suppose the end result is probably the same as in the Google app you're using Google so it would just be a different access point versus a new tool. I'm just curious if there is a way to see how many Mobile visits are coming from the apps vs the browser. For me personally I have the Google and Bing iOS apps installed but rarely use them, opting for the Safari search bar 99% of the time.
Reporting & Analytics | | nsauser0 -
Tracing Google Analytics 'goal' back to original search phrase
I added Goals to my Google Analytics tracking. It's working; I get visitors who have completed Goals showing up in the reporting. My question is: Is it possible to trace backwards from a completed Goal to the original search phrase a user entered in Google to come to my site (for those who entered from Google.com via organic search result)? I'm trying to answer the question of which search phrases are resulting in completed Goals (as opposed to bouncing off the site or just any behaviour other than completing a Goal). It seems like this should be one of Analytics' default reports -- help identify which search phrases are converting well. It's probably there and I'm just not seeing it... Thanks.
Reporting & Analytics | | scanlin0