Back links from press release. How and Who?
-
Is it thru I can publish article on press release site and get back links?
If yes, are those paid? Do you have any one to recommend?
Thank you,
BigBlaze
-
Press releases CAN rarely be useful if you have actual newsworthy affairs... say an event sponsorship that is for a good or community cause that can make it to your local paper or news sites actually.
stay AWAY from CHEAP providers such as lightening press releases (pure spam artists) or others as they all will involve a high degree of utter rubbish spam networks of scrapers and syndication sites that will constantly generate links for you for months on end, that COULD POTENTIALLY BITE you at some point even if Google currently does not care about them.
PRweb does nicely and is about the only one I would personally trust to be least spammy in the network of their 30000 bloggers. but there will be spam unless you are taking the highway and having a professional PR firm or person take care of affairs with more personal relations in the media crowd than one of these web services. costly, but can get you HOURS OF LIVE COVERAGE on tv (say if you are a restaurant and your fox666 local channel has nothing better to do for 8-11 am slot) which in turn not only can bring more traffic and actual market exposure, but will more than likely have some people check u out and give you links/reviews/etc.
-
Hi there,
You can use press releases to get more coverage and awareness. Simply posting releases for the sake of link equity is a very outdated tactic that will not work well. Google has said they don't want to "count" links from press release aggregation, and most of the links are nofollowed anyway. Additionally, if you use too much targeted anchor text, you might run into problems with Penguin penalties.
My advice is to experiment with well-written press releases only when you have something that is actually newsworthy and that people will actually care about. Don't just submit them and wait - there's a lot more to it. There's an entire marketing sub-field (public relations) devoted to getting positive media coverage from which you can draw.
-
Bigblaze,
I use PRWeb for these purposes. It gets your products exposed to over 30K bloggers as well as all the major traditional media outlets. They have various plans but the pan that allows you to post media as well as copy is the best value. You can essentially create a mini infomercial about the products pointing back to your main site. I try to use this with all my clients but I really like to use this to get to the top with difficult categories and key words.
You do need to know this is indexed as news and is a very powerful link for a while but over time the value and positioning decreases so you will either need to put out a new release with new information or get more links in the mean time.
Ron
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value of Links? What is each link worth?
Morning Everyone, I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic. I assume everyone also agrees on: The first link from a domain is the most valuable High DA sites are worth more than low ones. So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time. Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it. DA Rating First Link 2nd-5th Link 5th-10th Link 10Plus Links 5 $5 $2 $1 $0 15 $7 $3 $2 $1 25 $25 $10 $5 $2 35 $45 $20 $7 $3 45 $65 $30 $11 $4 55 $95 $45 $19 $5 65 $200 $100 $45 $6 75 $350 $120 $65 $9 85 $700 $240 $95 $15 95 $1100 $450 $200 $30
Link Building | | wellandpower1 -
Buy domain, redirect, get all the good links (+link juice) and disavow the spammy ones?
There is a domain for sale that has a quite nice profile and a lot of good backlinks, but also quite a few spammy ones. This domain has a Spam Score of 14% acc. to Moz Link explorer, ours has only 2%. My questions: 1. The domain and the good backlinks are related to or close to our content/keywords. But we are worried whether the "spammy" ones will hurt us. Does anyone has experience with this? 2. Would it help if we disavow the spammy backlinks afterwards? And if so, how do we do that? Add new domain to search console, disavow the bad links and then redirect the entire domain to our domain or redirect the domain first and then disavow from our property? Many thanks for your help!
Link Building | | pissuptours0 -
Back links off the back of a paid sponsorship deal
Hey Mozzers, I am in need of a bit of advice please? I work for a Gyms chain in the UK and we are sponsoring a major sporting event next month. As part of the deal we get a dedicated webpage and backlink from their high authority website. We do not have a logo and multiple backlinks in the footer on every page of their website, so to my knowledge Google will not necessarily regard this as a paid backlink right? Is there anything in the algorithm that is able to distinguish between the aforementioned backlink and a natural one? Just wondering if our domain is linking to receive the equity or not? Regards Ben
Link Building | | Bendall0 -
Internal Links - First Link Rule Confusion
Hello All - I would like to create a guide for my team of rules for internal links and I could use some help. My understanding is that Google only counts the first link to a page, so any crafted keyword text links within the content do not count if the page in question is linked to from the main navigation. Is this correct? For example, if the menu or drop down menu in main site nav (which exists on all pages of the site) includes a link to a particular section that will be the only one that ever counts since the menu is on every page? Example: let's say a website selling cat toys includes a drop down menu on the homepage with links to "holiday cat toys". Does this mean that no other text links in content on the site will support that page from an SEO perspective since the link is in the main nav and will always be the first one counted? In the past we have added text links in the content on the homepage to important pages on the site. It seems to work, though now I'm questing these tactics based on the first link rule. I would appreciate some advice, clarification, thoughts, etc. Thanks!
Link Building | | JBMediaGroup0 -
Internal links
It can be bad for the site if I use various items to create links to a page that represents a specific keyword? The articles are relevant and anchor text is not only done on the keyword, but also by using words near the keyword in question.
Link Building | | otimizador20130 -
Google Link Disavow and sites with extremely heavy but poor link metrics
Need help/opinions from the SEO's out there. I am working with a site that in the past hired an SEO company out of India. Over the course of their time together, this company submitted the clients url to tens of thousands of link exchanges and directories. Around the time of Penguin, the owners told me their inquiries dried up. Literally that same week they had a new website launched (designed by a local competitor) that really butchered the site. They were convinced the reduction in traffic/inquiries was due to the new site but I am convinced otherwise (suspect Penguin). Not only does the site need to be re-structured but their link portfolio needs to be diversified. Now on the plus side, the company caters and sponsors a number of events that earns them organic, relevant links. These are overshadowed by the tons of poor, irrelevant ones though. I read a few posts recently on the Google Link Disavow tool and to proceed slowly due to the unknown nature surrounding it. I have a good idea of what links are problematic and which ones are well served. However, the number of problematic links in my estimation is quite high (thousands). I am very hesitant to dive into Google Disavow and submit such a large number of requests. What are your thoughts? How would you proceed?
Link Building | | mattylac1 -
Press Releases - Local NY Law Firm
I have a client with a simple bankruptcy website. If I were to write a press for him using prweb or prnewswire, what are the types of topics I can write about that will allow the content to be picked up by newsoutlets and potential go viral? Also, should I have multiple anchor texts linking back to my client's website in the press release or just one? Are there other ways to get credit for the press release outside of creating anchor texts int he write-up itself?
Link Building | | JQC0 -
Do No follow links from social media platforms transfer authority or value when they link to third party websites?
With social media playing a bigger role in SEO (since the Panda, Penguin updates etc) and how search engines rank sites now, does anybody know why Twitter for instance has 'no follow' when I check my client's websites under 'inbound links' on Open Site Explorer?
Link Building | | caroline19770