Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Meta Title Pipes and Spacing
-
I've been doing optimization on a clients website and want to make sure I'm maximizing my characters.
Does anyone have any feedback on the spacing in between the pipes ( | ) ?
IE: Internet Marketing Company | Denver SEO | Brand Name
Do the spaces before and after the pipes play a role in whether the search engines can distinguish the keyword or is it all considered one word if there is no spaces such as:
IE: Internet Marketing Company|Denver SEO|Brand Name
Any information will be super helpful. Thanks for your help!
-
I think this video from Matt Cutts can help with this issue: http://www.youtube.com/watch?v=jHSqLYUPq8w
In a nutshell: pipe is ok as a separator and it dosen't really matter if it's glued or with spaces but you should do it the way it's easier for the users to read - and that will be with spaces.
Hope it helps.
-
It's good practice to include spacing but Google can make the distinction. That being said, I would recommend just using spacing and no pipes if you don't have space for three characters it looks much better.
-
Forget about how the Search Engines see this for a second and think about how a potential user sees it. Play the customer. Pretend you are them. Are you them yet? Good, let's proceed:
Look at these two results and decide which one you want to click:
Internet Marketing Company | Denver SEO | Brand Name
Internet Marketing Company|Denver SEO|Brand Name
Bet I know which one you chose.
Don't stuff! Take care with your titles! Titles are the single most important aspect of your digital marketing campaign! This is the first thing that a potential customer will see when coming to your site. Make them want to click it!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta keywords
should every site have meta keywords or is this not used anymore? I don't use yoast and prefer rank math but there is nowhere to insert it. when I look at moz bar it shows meta keywords as a field so maybe it is important...
On-Page Optimization | | Mosaj0 -
How to generate an automatic title and meta description for lots of pages
Hi, I'm working on a big website that will have new pages every month. I would like to find a plug-in or something free to generate automatic title and meta description for futur new pages. Thanks you for your help!
On-Page Optimization | | Maely0 -
Different meta-description per country?
I have this .com domain which is the corporate website. Next to this domain, we also have local domains. We would like to test with a different meta-description per country on this one corporate .com domain. Does anyone knows if this is possible and how we could integrate this?
On-Page Optimization | | WeAreDigital_BE0 -
How to separate your - keywords - and | Brand name in the Title Tag
I have traditionally used hyphens (-) and vertical bars (|) to separate out keywords/brands in title tags. A client has asked if other characters will work such as tilde (~), apersat (@), forward slash (/) etc. Are there any special characters we should steer clear of?
On-Page Optimization | | Switch_Digital0 -
What should I put in the image ALT and title text for blogger?
Hello, I wanted to know what should I put in the image ALT and title text for blogger. I've read so many damn articles about ALT text and Title text for blogger; nothing explained what I put in it though. What am I supposed to put in it that will help me with my on page optimization? (Stuff like do I use spaces or dashes, do I put my keyword in there, how many characters should I not exceed, do I put one word or two words?) If I have a picture of a backpack, what should the alt text be? What if I have 10 different pictures of backpacks on 1 page? How about if I had a backpack next to a tv in an image? A specific answer or a detailed one is nice!
On-Page Optimization | | 6786486312640 -
Duplicate meta descriptions
Hi all, I'm using Yoast's SEO plugin and when I run a On Page report card here on SEOMOZ it says there are 2 descriptions tags I've been trying to fix this but can't (I'm new!) Anyone any ideas on this? Thanks Elaine
On-Page Optimization | | elaineryan0