On-page Local SEO
-
I'm wondering how to pull it off on-page local SEO for a financial institution website with 70 locations. However, they are broken in down in regions, which would make it easier to get our hands around. Would a viable solution be setting up regional pages? I don't know about our CMS capability, but it seems like it would be beneficial to have on each regional page aggregate local-centric press releases (example: a volunteer event or recognition) and local announcements such as paper shred days.
Thoughts? Anyone else posed with a similar challenge?
-
All of these are do-able but the authorship thing. It would likely be me manning all of the blogs. From my POV, I think the most feasible thing within our construct is aggregating info from the communications department and placing them on each page according to location. As far as one page for each branch, I don't know that it's within our bandwidth and I'd hate to set something up we can't maintain. But I'll definitely bring it up at our brainstorming session tomorrow. Thanks!
-
Sarah,
I have been working on this exact same problem for another client. As a disclaimer I am always going for the maximum traffic and conversion for my clients and on the aggressiveness scale I am an 11.
That being said here is what I would recommend. 1) Create a separate navigation for each sub branch. This would include all the basic information you would on the main site except this should focus on the branch. 2) Manage a blog for each branch with Google authorship set up. 3) Create content about the branch that has the unique feel of the branch along with anything special about the branch or it's employees. 4) Do competitive key word research for each branch and make sure that you include any content that is needed to grab searches from the local competition. 5) I would reflect the unique navigation or location of the information on each branch specifically in your off page SEO.
This approach will get you more local traction while improving the experience and conversion for potential customers for each branch. This also alleviates the "mega" company feel and helps the branch feel more local.
Ron
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Partner outranking main site in local
I've been working on local for a client, and it looks like the partner's name and one review is outranking the firm name and it's 20 reviews. The firm's GMB profile is better, but they're still buried. Any advice?
Image & Video Optimization | | julie-getonthemap1 -
Unusual Google+ Local listing ranking well
If you search for locksmith Phoenix, this Google+ page is ranked #3 in the local results: https://plus.google.com/117543374216451236579/about?hl=en The phone number is a VOIP number, they don't appear to have many/any citations, no reviews, etc. They've listed the Yelp search results page as their website. Strange. How are they ranking so well? Is Google ranking them well because it's associating them with Yelp.com? Any thoughts?
Image & Video Optimization | | AdamThompson2 -
How do I increase my client's Google Local listings?
Hi Guys, I have a hypothetical question for you. Let's say I live in a town that has two pizza places and in the maps section of a Google SERP the other place outranks my client when I type in "Pizza Place Smalltown NY." What would be a list of things that I could do to make "Pizza Place Smalltown, NY" rank better in that portion? Thanks!
Image & Video Optimization | | oomdomarketing0 -
Local Listings
I use getlisted.org as my local listing guideline. For some of the local listings you can "upgrade" the listing for a price instead of doing just the basic free listing. I was wondering do people pay for the listing and is it worth it? Are some of them better than others to get an upgraded listing? Thanks for the help!
Image & Video Optimization | | ClickIt0 -
Local Listings for a Virtual Product
My company sells very geographically specific products online. We have local offices in cities connected to the product and they are labeled with terms such as "florida widget". Could I use local SEO and add my website link to Google maps, etc... with the local address or is that not allowed since the products are not sold in the physical local office but rather online?
Image & Video Optimization | | theLotter0 -
Local SEO, identifying citations
Hello, How do I identify free local citations to target for bobweikel(dot)com I want to rank first for several local results such as nlp boise life coach boise personal coach boise and related terms. Thanks!
Image & Video Optimization | | BobGW0 -
Page speed not good despite CDN and caching. Can this be fixed?
My page speed results are here, showing a speed of 40 seconds. I get an F for compress text, compress images and cache static content.How do I resolve this? Also.. I've set up a CDN. Is it a problem for SEO, that there is a copy of all my images and content at cdn.mysite.com? We get lots of search traffic through google images search.
Image & Video Optimization | | devdg0 -
Is my Google Places page ok?
Hey everyone, Google Places is incredibly frustrating for me. One day we are listed, the next we are gone. If I am logged in to my Gmail we rank differently altogether. I have a few questions... http://maps.google.com/maps/place?hl=en&bav=on.2,or.r_gc.r_pw.&biw=1421&bih=726&um=1&ie=UTF-8&q=pet+medical+center+of+las+vegas&fb=1&gl=us&hq=pet+medical+center+of&hnear=0x80beb782a4f57dd1:0x3accd5e6d5b379a3,Las+Vegas,+NV&cid=13431404354265657899&ei=wbQITujpFpSLsALbuenkDQ&sa=X&oi=local_result&ct=placepage-link&resnum=1&ved=0CCoQ4gkwAA First off, does the page look to be optimized for the best results? Trying to rank for vet las vegas (ideally. Any tips or thoughts? Are there any sites that will track your rankings in Google Places for different listings? Is my places description ok? How often does Google Places update their listings - find new reviews, update their "find our more about this place" section, etc.? Anything else? Thanks for your help! Brant
Image & Video Optimization | | PMC-3120870