On-page Local SEO
-
I'm wondering how to pull it off on-page local SEO for a financial institution website with 70 locations. However, they are broken in down in regions, which would make it easier to get our hands around. Would a viable solution be setting up regional pages? I don't know about our CMS capability, but it seems like it would be beneficial to have on each regional page aggregate local-centric press releases (example: a volunteer event or recognition) and local announcements such as paper shred days.
Thoughts? Anyone else posed with a similar challenge?
-
All of these are do-able but the authorship thing. It would likely be me manning all of the blogs. From my POV, I think the most feasible thing within our construct is aggregating info from the communications department and placing them on each page according to location. As far as one page for each branch, I don't know that it's within our bandwidth and I'd hate to set something up we can't maintain. But I'll definitely bring it up at our brainstorming session tomorrow. Thanks!
-
Sarah,
I have been working on this exact same problem for another client. As a disclaimer I am always going for the maximum traffic and conversion for my clients and on the aggressiveness scale I am an 11.
That being said here is what I would recommend. 1) Create a separate navigation for each sub branch. This would include all the basic information you would on the main site except this should focus on the branch. 2) Manage a blog for each branch with Google authorship set up. 3) Create content about the branch that has the unique feel of the branch along with anything special about the branch or it's employees. 4) Do competitive key word research for each branch and make sure that you include any content that is needed to grab searches from the local competition. 5) I would reflect the unique navigation or location of the information on each branch specifically in your off page SEO.
This approach will get you more local traction while improving the experience and conversion for potential customers for each branch. This also alleviates the "mega" company feel and helps the branch feel more local.
Ron
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO for Videos and Infographics
Hi Mozers, When optimizing videos and infographics does it helps to put the word "video" or "infographic" in the browser title and H1? Any guidance is much appreciated! Yael
Image & Video Optimization | | yaelslater0 -
Google+ Local Reviews
Hi everyone, Is it against Google+ Local's guidelines to request one's customers to post reviews on their page? For example, asking my customers on my email list, or through Facebook if they can leave a review on the G+ Local page? Thanks
Image & Video Optimization | | FernwoodFitness0 -
Thoughts on Google's New NAP Dispaly on Google+ Local
Hi, Do you think ACTION needs to happen based on Google's new NAP formatting change? They are changing Suite or STE to #. So for example 265 Racine Dr #100 Wilmington, NC 28403 Even if you enter in Suite they change it to pound. I am wondering the thoughts of the community of the following: 1. Do you think Google knows that STE, Suite, and # are all the same 2. Do you feel that we need to change ALL online local business listings and our website to match this change. 3. Here is the letter from Google on the matter FROM GOOGLE: Thanks for informing us about your address appearing differently on your local Google+ page than it does on your dashboard. After looking further, we've determined that 240 Stockton St #300 San Francisco, CA 94108 is an appropriate way for your listing to be displayed. Note that the address on your page might be different from what you've input into your dashboard. Our processes might alter user-input addresses to make them more standardized and easier for users to access. Thanks for understanding. Best, Nathan
Image & Video Optimization | | WebBizIdeas
The Google Team0 -
Google+ Business Page Location Problem
I run a business in the St. Louis area. Oddly, St. Louis is broken up into more than 100 municipalities. Google keeps listing my plus page by the small municipality I am in within St. Louis, which limits my ability to show up in the St. Louis local search results. However, other businesses in town are being listed under St. Louis instead of their municipality. Any ideas on how to change this? When I go in and try to change it myself, it just stays the same. Thanks, Steve
Image & Video Optimization | | BardolLawFirm0 -
Does displaying a mobile number for business hurt local SEO?
Perhaps a silly question but could someone please clarify if displaying a mobile number in the main site or Google places etc would hurt local SEO? Is having a regional landline/fixed telephone number a ranking factor? EDIT: This is for a UK site, does anyone have experience of this is UK please?
Image & Video Optimization | | Clicksjim0 -
Timeline For Local Prospect
Hi Mozzers, I need a judgement. I've been approached by a deck building company whose business is local. They do have an existing web site, but almost no content or indexed content. Their visibility online is very close to zero. They are also a seasonal business, with people getting interested in decks from April through June by which time they would be expecting a result. There is one very large competitor and many smaller ones. This gives me 6 months, starting from very close to scratch. Would you take it on? Discussion and debate welcome.
Image & Video Optimization | | waynekolenchuk0 -
Yext vs Localeze vs UBL for Local SEO
Which of these services is the best? Does anyone have experience with all three?
Image & Video Optimization | | nicole.healthline2