On-page Local SEO
-
I'm wondering how to pull it off on-page local SEO for a financial institution website with 70 locations. However, they are broken in down in regions, which would make it easier to get our hands around. Would a viable solution be setting up regional pages? I don't know about our CMS capability, but it seems like it would be beneficial to have on each regional page aggregate local-centric press releases (example: a volunteer event or recognition) and local announcements such as paper shred days.
Thoughts? Anyone else posed with a similar challenge?
-
All of these are do-able but the authorship thing. It would likely be me manning all of the blogs. From my POV, I think the most feasible thing within our construct is aggregating info from the communications department and placing them on each page according to location. As far as one page for each branch, I don't know that it's within our bandwidth and I'd hate to set something up we can't maintain. But I'll definitely bring it up at our brainstorming session tomorrow. Thanks!
-
Sarah,
I have been working on this exact same problem for another client. As a disclaimer I am always going for the maximum traffic and conversion for my clients and on the aggressiveness scale I am an 11.
That being said here is what I would recommend. 1) Create a separate navigation for each sub branch. This would include all the basic information you would on the main site except this should focus on the branch. 2) Manage a blog for each branch with Google authorship set up. 3) Create content about the branch that has the unique feel of the branch along with anything special about the branch or it's employees. 4) Do competitive key word research for each branch and make sure that you include any content that is needed to grab searches from the local competition. 5) I would reflect the unique navigation or location of the information on each branch specifically in your off page SEO.
This approach will get you more local traction while improving the experience and conversion for potential customers for each branch. This also alleviates the "mega" company feel and helps the branch feel more local.
Ron
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will it help/hinder our local seo by including our local adress on multiple pages?
We have a large website that targets the whole UK. It has landing pages for every town in the UK. For the towns that this particular business has a bricks and mortar hq, we have set up a local/places page. We then added the corresponding places adress to the appropriate town page on the website. This is just a handful compared to the 3,000,000 towns our site aims to rank for. Question: Would it help or hinder our SEO efforts to add the local addresses to other town pages in close proximity to the original? For instance say we have a places address for croydon in London. Would it hurt to add this address to pages that target towns near croydon, such as Mitcham. All opinions greatly appreciated. Cheers!
Image & Video Optimization | | Silkstream0 -
Address not recognized in Yahoo Local
Hey everyone, I'm working with a client to get their Yahoo listing all setup. The problem is that they're located in a fairly new industrial complex that looks like it hasn't been added to Yahoo's map data. I'm unable to create a listing for them because Yahoo doesn't recognize the address as valid. How long does it take for Yahoo to update their map data for newly constructed areas? Is there anyway to speed to process along (maybe something similar to Google Map Maker where users can suggest updates)? Does anyone know any workarounds or solutions for a problem like this? Thanks! Tim
Image & Video Optimization | | TimKelsey0 -
Thoughts on Google's New NAP Dispaly on Google+ Local
Hi, Do you think ACTION needs to happen based on Google's new NAP formatting change? They are changing Suite or STE to #. So for example 265 Racine Dr #100 Wilmington, NC 28403 Even if you enter in Suite they change it to pound. I am wondering the thoughts of the community of the following: 1. Do you think Google knows that STE, Suite, and # are all the same 2. Do you feel that we need to change ALL online local business listings and our website to match this change. 3. Here is the letter from Google on the matter FROM GOOGLE: Thanks for informing us about your address appearing differently on your local Google+ page than it does on your dashboard. After looking further, we've determined that 240 Stockton St #300 San Francisco, CA 94108 is an appropriate way for your listing to be displayed. Note that the address on your page might be different from what you've input into your dashboard. Our processes might alter user-input addresses to make them more standardized and easier for users to access. Thanks for understanding. Best, Nathan
Image & Video Optimization | | WebBizIdeas
The Google Team0 -
Trying to Merge Google + Local and Google Business Page _ How to?
Hi I have been reading so many posts about merging Google Plus + (Places) accounts and the new Google + Business Pages. I am working with a business who has a verified account in both. How ( and in fact should we try and merge). The old Places page has a review the newly create Business Page does not but is better optimized. Any help would be gratefully received as my head is spinning/ PS based in New Zealand
Image & Video Optimization | | AllieMc0 -
Maps on landing page for SAB
For a SAB (service area business) would it help to have a map of their location on the Homepage?
Image & Video Optimization | | echo10 -
WordPress image file names SEO question
I’m using a plugin to upload images directly from Adobe Lightroom to WordPress and while the process is very convenient it adds “wpid-“ to the beginning of every image file name, so my “seo-friendly-image-title.jpg” becomes “wpid-seo-friendly-image-title.jpg”. The plugin author claims that it’s a WordPress thing and there isn’t anything he can do about it, yet it doesn’t happen when using the same plugin to upload to the NextGen Gallery Plugin instead of the built in WordPress media manager. I’m not really a fan of NextGen though so I’d rather use the built in WordPress media management. This is obviously an SEO forum not a WordPress troubleshooting forum, but I wanted to give a bit of background. My question is whether that “wpid-” at the beginning of all my image file names is going to cause any sort of SEO issue. If not, I won’t worry about it, but if it does I’ll have to either find another plugin or just go back to exporting from Lightroom to the desktop and then uploading through WordPress. Thanks in advance for any input.
Image & Video Optimization | | StephenWeigel0 -
Local SEO: How to optimize for multiple cities on website
Hi, I couldn't find any reference to this, so if the answer is already here, I would appreciate a link to the answer. That said, my question is this: When a local business services a large geographic area, I wanted to know how to optimize for the multiple towns? I already have the main city in my title tags, but there are at least 40 areas that surround this town. Should I have a "Services Area" page, and place all the towns there, or should they all be in the footer? I saw this one guy - in the same niche who put all the towns in his meta keyword section - but I think that's incorrect, especially since Google doesn't look at that particular meta tag. Any help would be appreciated.
Image & Video Optimization | | jayestovall1 -
Targeting Local Search Terms
I normally advise clients never to optimise around keywords with very low or even zero recorded Google search volumes. However, if the core keyword has decent volumes but the organisation is serviing specific towns/cities/locations would you consider it valid to optimise for : core keyword + focused location (even if this has zero search volumes). The Google Places results are obviously highly relevant but depending on the core keyword you sometimes get the 3-box places at the top but sometimes in the middle of the natural results.
Image & Video Optimization | | bjalc20110