When to note Keyword improvement/decline?

[KempRugeLawGroup]

Every report we have fluctuations in our rankings, but the majority of them are only a few places up or a few places down. Other than first page and top 3, when do you all start noting fluctuations (good or bad)? Would you start at 5, 10, 20 etc?

Thanks,

Ruben

[KempRugeLawGroup]

Thank you both! I appreciate it.

[Chris.Menke]

A single week's change of less than 10, give or take, especially with new pages is not something to get upset about.  Trends are what you want to get upset about.  on a newer page, a downward trend of two weeks is cause for attention, of 3 weeks--cause for alarm. Even an older page can go through ranking upheavals of numerous ranking positions for multiple weeks and then pop back up.

[OlegKorneitchouk]

Rankings can fluctuate on a daily basis (around 2-3 spots) and analyzing it daily is futile. I like to take the average ranking position over a time period and analyze changes there.

Big things to track: top 3 positions (since movement here has HUGE impact on visitors), moving off first page, 5+ position changes (going from #4 to #9 is usually indicative of something bigger than fluctuations).