What is the best way to optimize website for more than one city?

[KickItDigital]

This is my first post in the Moz Community and I have to say, it looks like an amazing place to learn - I am excited to be here.

My question is this. I have a client who would like to optimize his local business website so that is shows up in several different cities.

For example, he has an office in Ottawa, London and Woodstock.  What would the best way to complete the on-page optimization so that Google knows this site is relevant for his service in any of these cities?

Is it just a matter of including each of these terms in the title, content and headings? Should I create additional website for each location? Create a resource page for each city on the main site?

Any suggestions would be greatly appreciated.

Thanks,
Nathan

[skehoe]

I agree with Miriam.  I have had success with landing pages for different cities / countries with a few different clients.

Perhaps also try some inbound links from .ca for your canadian pages and .co.uk for your London city landing page.

I've used journalism.co.uk for this and it has worked quite well.

[MiriamEllis]

Hi Nathan,

This is a good question. Google will consider the client's business as being most relevant to its city of location. So, if the business is physically located in Woodstock, its best chances of appearing in the local pack of results will relate to searches that either include the term 'woodstock' or stem from Woodstock-based devices.

Beyond this, the client can work towards organic visibility by the process of building high quality city landing pages for his other service cities. Let me give you a link here to a very large post I wrote about this very topic:

The Nitty Gritty of City Landing Pages

Why don't you give that a read, and then if you have any additional questions, please come back with them. I'm happy to answer! Welcome to the community - it's great to have you here!