Is a lot of inbound traffic coming from site a problem for SEO?
-
We have a site which is going to deliver content to a big news site and in return we will receive a lot of traffic from the news site.
Estimates are that it will be about 50% of our daily traffic.
Before this we have about 2000 daily visits, where 50% is from organic traffic.
How will this affect our rankings?
(It should be pretty obvious to Google that an increase like that in reffered traffic is bought - which I assume will ahve a negative impact on our organic rankings)
What is the best tactic to use - regarding SEO - if (when) we proceed to deliver content/recieve traffic from that news site? (we have a lot of decent rankings on several branch keywords, and we don't want to risk those rankings. On the other hand - if we could improve our rankings from this deal - we would like inputs to that as well?
Best regards,
Chris
-
One other thing...
I'm assuming (hoping) that the content you will be providing the news site will be original and not reprinted on your site. If you do reprint on your site, you should use a canonical tag to establish the originator of the content, which the news site will probably want to be them.
Also, if you have setup a Google+ authorship account, you can claim authorship of the articles that are being published on the news site as well as content on your own site. That can help with your search rankings as well. Right now, Google says authorship doesn't affect rankings (which i think is debatable), but I know for a fact that it does affect personalized results.
-
If you are paying for the site to publish your content or even if it's like a guest blog thing, you should use no-follow for the links. Google shouldn't care if you get a huge bump in traffic (technically, they say the Google search algorithm doesn't ever look at analytics data. So, the bump in traffic should be any concern for you, only the new links. As long as you no-follow the links, you should be fine. In fact, that's specifically what Google says to do if you are paying for links or guest blogging.
Kurt Steinbrueck
OurChurch.Com -
Thanks a lot Dennis
-
And which should I choose on links from the news site - do-follow or no-follow?
Normally I would always choose "do-follow" but in this instance - where I have some fears that Google would see it as bought traffic (which it in some way is) - I am contemplating no-follow...but will it make any difference?
Chris
-
Id make sure your site can load fast, promote engagement with social media, other posts you have or whatever, so you lower your bounce rate and improve your inbound signals. You should be ranking better than ever after that. Just keep them on the site and make good use of your traffic
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strategy for Local Site
Hi everyone I am working in a Media Agency in Los Angeles and we have to locally rank this site to get leads. Arts by Yaseen https://artsbyyaseen.agency/ We are strictly going for whitehat SEO. Can experts here give me an strategy to rank this site on top results? Thank You
Link Building | | jack4920 -
Links from coupon sites
Hi All, I post coupons on coupon sites a month ago and when I checked backlinks of my website I saw approx 1000 links coming from coupon sites on my Brand Name. IMO it is quite natural please share your views. *All the big brands listed on that coupon sites e.g amazon, dell etc Thanks
Link Building | | Alick3001 -
Network of sites
Hi guys, Wanted to get your opinion. Ran a backlink profile of a client and discovered there is a number of sites that linked to the main site. The number of sites are owned by the client and seems to be built on the purpose of just backlinking, there is footer links (exact match keyword links) The website aren't linked together in analytics or webmasters but shows up in whois under the same company. I think the best bet is get all those links removed from footer and let the domains expire once it finishes - seems to serve no purpose. But the bigger question is what are good reasons I can feed back to the client that it's has a negative affect?
Link Building | | GetApp0 -
Reputable SEO Companies?
Can anyone recommend high-quality backlink building services? A company you can trust to not spam your site all over the internet?
Link Building | | JABacchetta0 -
SEO questions
Hi SEOmoz Friends, good day! I am hoping we could these following questions: Why we had 1000+ errors; consist of diff errors (page duplicate title, missing meta desc, too many links, title element too long,404 errors,redirect errors) while raven tools have only 100+ errors which is meta desc error Are those 1000+ errors from moztool are really significant? How to fix each of the error and what will be the result? we tried some way Meta Desc - provided meta desc 404 error - provide live links dup page title - change the other page's title - will it affect the seo ranking of the page? we believe its yes, so is it necessry to fix the error? title element too long - we understand that some of the pages have too long title, to fix the error we need to change the title to shorter ones, but we are afraid if it will affect the seo ranking, just like the previous q too many links - we understand that these links are from the submission we made previously, how will we fix this error? Whats the recommended number of blog posts per page? Hoping to get answers from the experts! Thanks
Link Building | | robinwade0 -
SEO in multiple languages
I'm doing SEO for an apartment rental web-site. We have one web-site for each destination. And for some (popular) destinations we have a separate domain for some languages. For instance: http://www.barcelonacheckin.com/en for English and http://www.barcelonacheckin.com/fr for French In another destination we have http://costabrava-ok-apartment.com/en for English and http://www.location-costabrava.fr/ for French. We have good result with the separate domains for languages. But I'm facing two problems: We do not get any progress in the ranks in English in any Web-site There's a lot written about SEO in English and there are many opportunities to build relevant links. But we are out of sources for eg. French. Our SEO routine exists of participating in forums on famous travel web-sites, guest post exchange with our blogs, link exchange and presence in Social media. Can anybody give us some suggestions?
Link Building | | jereprieto0 -
Observation on Linking to other sites
Hello, I have a blog for one year now and in the overwall is going great. In all this time it was an awesome way to discovery some SEO mysterious and learn with experience wich in my point of view is the best way to do it. Now my observation is about links to other sites and what does that do. At the present I have about 35 keywords in the 3 first places in Google, bing e Yahoo. All good. I notice that the posts that I have links (dofolow) to other sites are performing better then those ones that only have internal-links. And Its curious that this change as starting to surface in Dezember of 2011. Now the confusion is about the SEOmoz observation towards external links. "You should avoid having too many (roughly defined as more than 100) hyperlinks on any given page. When search engine spiders crawl the Internet they are limited by technology resources and are only able to crawl a certain number of links per webpage. In addition, search engine algorithms divide the value of some popularity metrics by the amount of links on a given page." Now hell with this observation I say. Its working for me and for now on I will actually apply this SEO strategy when Im talking about a subject in a post:) What do you guys think? Whats your experince on this? Regards, Pedro M Pereira
Link Building | | PedroM0