Traffic Down - May Need Outside Help

[Motivators]

Hi Moz Community -

Our website (www.motivators.com) experienced a small traffic drop in mid-March. This was followed by a steady decline in traffic through May, June and July. Please note that a site redesign went live on April 4th.

Starting in mid-July, we began implementing aggressive site improvements (mostly based upon site speed), but our traffic is still down.

Can anyone recommend a service or company that can look at our site and determine the root cause / more strategies for improvement?

Thanks for your suggestions!

[INCart]

If you look at the Moz On Page Report that I linked to above, it'll give you specific instructions on other fixes you can do to optimize your page. Follow those guidelines on all of your pages, and you should do well.

[Motivators]

Thanks, Lisa. Your alt tag comments make sense. We're going to make these changes site-wide.

[Motivators]

Thanks, Jesse. We're looking into getting this non-www 301 issue addressed.

[Motivators]

Thanks! We've looked into these companies and will be contacting a few.

[INCart]

I noticed several things at a glance, primarily using moz's Google Chrome tool on this page: http://www.motivators.com/Promotional-BacktoSchool-Products-98.html

If your keyword phrase on this page is "back to school promotional products", You're on your way to being well-optimized for that phrase, but you'd want to add the phrase in your body copy, emphasizing it somewhere, and include the phrase in one or more of your image alt tags. However, that term is not searched very often using Google's AdWords Keyword Planner Tool. Continuing on... you could remove the "quick view" alt tags, as they are not doing anyone any good... Quick view of what? If a blind person (or a person with displaying images turned off) were trying to view (hear) the webpage, every link would say the same thing, therefore they won't know which to click on. The image alt tag is there for this purpose.

It also looks like you didn't put an alt tag on your product display images. Definitely a missed opportunity there. You used the product ID as the title, but no alt tag.

I'd be happy to help you optimize your site, but hopefully this will get you going.

pdsUEJN fDHeqB1

[jesse-landry]

start with redirecting your non-www to the www version. get a 301 in place asap. i looked at this, saw it, and stopped checking. this is the first thing to do but i'm sure there are plenty more...

edit: although you do have a canonical tag so that's good. still it will help to do as i suggest as canonical does not guide incoming links only keeps you from getting panda penalties and guides Google to index the proper version of the duplicated content.

[SEO5Team]

List of recommended companies below from Moz.

http://moz.com/community/recommended#seo-consulting