4 Weeks In - Need to Develop my SEO Strategy

[TomKing]

Hello All,

1st post \ interaction on Moz!

I'm now half way through my 4th week in an 'Online Marketing' role for an established travel operator \ agent in the UK and I now want to really start working on my SEO (and linkbuilding) strategy.

I'm using Moz for most things and I have highlighted (via crawl diagnostics) lots of warnings & errors (15,000 pages crawled, 12,000 errors and 26,000 warnings!) which I will be addressing with the web design company next week...

We engage (but not as much as we should) in Social Media and I have an excellent content writer who can write unique, interesting and informative content about our niche - which is quite large!

I am obviously keen to focus my SEO efforts on the content and I have created accounts on Web 2.0 (Squidoo, Hubpages, Blogger etc), Social Bookmarking (Stumbleupon, Digg, Reddit etc) and I have started to engage with other webmasters within the industry in the hope I can submit one or two 'guest posts.

Adding to that we have an excellent blog that 'sits off' our site and already has some great content on!

I am also looking at other content ideas such as; lists, infographics, quizzes, surveys etc

So my question is; do I continue with the 'content strategy' and if so, should i continue with the platforms I am currently using (as above)?

I don't think that I'm a million miles away but any advice would be greatly appreciated!

Andy

[Kara.Wallace]

Hi Andy,

First thing fix all of those errors and as many warnings as you can. Those typically are affecting your ranking, as well as your user experience, so those should be worked on before anything social or content related - in my opinion.

Also, my suggestion would be to think big, but start small. It sounds like you have a lot of great ideas for going forward with the website, but I would recommend that you focus your efforts in one area and master it... I mean really knock it out of the park. For instance, if you have Facebook, Twitter, and LinkedIn, instead of engaging half-a$$ed (which I'm not saying you are, I am just saying that managing 3 social media accounts can be WICKED challenging to do right in addition to everything else you are taking on), really focus on one - whichever is bringing you the most traffic or engagement and really dominate in that area.

If you are a one-man-team trying to accomplish all of this, you may be spreading yourself thin in trying to tackle all of these different areas, that's why I suggest going after one area and once it is really rocking and it only needs a bit of maintenance, move onto the next - I fell you'll see a bigger return going this route. But, if you have a whole team pushing the website, I think you are going in the right direction.

Good luck.

Mike

[GPainter]

Hi Andy,

adding to Jarno you could bring in your blog if your blog is off site the offsite blog is getting any benefit you may be receive for it. Bring it onto your site and it can help if people link to you etc. Obviously it's good to use the likes of Squidoo to connect with a community etc. just don't put too much energy into it, remembering again any links to it go to the main site and only a small amount of the juice comes to you.

It defiantly sounds like your on a good path, if you can connect to your niche / community the rest becomes easy.

Best of luck to you.

[JarnoNijzing]

Andy,

i really do feel you're in the right track. Social Media is important (Twitter, Facebook and Google+) and whith that content strategy that you are using you are definatly on the right track. Should be doing fine. As soon as you cleared up the errors and warnings you should see some progression in your rankings. Document everything you do, is my advice. Never let a costumer doubt you without having proof of action.

regards

Jarno