Pay Per Post Blog Reviews - Does It Work?
-
I have come to realize that several SEO companies are basing their entire link strategy on paying bloggers to write a review about their client's website that also includes a link back to their website. I am thinking about adding this as part of my link building campaign. I am thinking about acquiring approximately 15 links a month from PR 2-5 blogs that pertain to my industry and target audience. I am thinking of using the network payperpost.com to find good blogs.
First question: Does this type of link building work well?
Second question: Is 15 links a month from PR 2-5 blogs (writing on my subject matter) enough to help out?
-
Really great insight, Ryan. Your input is greatly appreciated. Especially on the topic of deeper page links and multiple different domains. Thanks for contributing.
-
I think that you can get links that will lift your rankings from these services. However, I feel that these are risky links. The risk is probably one of the links being devalued and your site dropping an amount equivalent to the links being removed - thus you wasted your money.
I would not use this service. I would instead invest in content with the goal of having a quality level that is high enough that other webmasters will link to it without any work or payment from me.
-
Does this type of link building work well?
Absolutely
** Is 15 links a month from PR 2-5 blogs (writing on my subject matter) enough to help out?**
Yes.
Paid blogging exists because it works. With that said, Google is getting better at adjusting for low quality content and the blog farms. Usually a paid blogger posts in perfect English, with the right post title, the right keyword usage, etc. They are trained to write for SEO. The problem is the actual quality of the content they write is usually low. They don't know nor understand the topics they are writing about.
On the other hand, many experts will write about topics, but they are not always proficient with English. Also they don't understand SEO mechanics so while they share great information, it is often not presented optimally from a SEO perspective. So when Google balances things out, a paid blog article can rank higher then an article written from an expert on the topic. There are many factors involved of course, but these are some of them.
I am sure there will be others who will disagree with the perspective I am sharing. Of course all sites should strive to create great content. The internet has too many paid bloggers and others who just fill the internet with fluff making it harder for users to get the real content they need. Google still rewards sites for using paid bloggers with higher rankings. As long as that is the case, they will still be used by those without the resources to create the content on their own.
With respect to the amount of links, it is all relative. How many links does your site have presently? Are these articles linking to your home page? Or are they linking to deeper pages? Are the links from 15 different blogs with different root domains? Are they blogging from a general wordpress domain or from a topic specific blog? There are many factors used to evaluate the value of a link. Without seeing your site I would suggest that 15 links/month is enough to help most small to medium sites quite nicely.
-
So would you say that this method of link building (paying per blog post or review) is a good link building strategy?
-
Second question: Is 15 links a month from PR 2-5 blogs (writing on my subject matter) enough to help out?
Maybe Yes, Maybe No. It depends upon who you are attacking.
Linkbuilding is not a game of numbers, it is a game of relative velocity. Let's say that your competitor has 150 links and you might say... "If I get 15 links per month I should catch him in about a year." That works well if your competitor has a crappy site that attracts no natural links and if he is sitting on his butt instead of linkbuilding.
However, if your competitor is gaining 20 links per month and you are only gaining 15 then you will never catch him.
Also, if your competitor has 150,000,000 links and you gain 15 per month you will never catch him.
So, it depends upon who you are competing against, how hard they are working and how their content smells.
(I am not touching that first question... some people would say that they are paid links and even if they are not considered paid links those blogs could be into other types of manipulation. Be careful and realize the potential risks.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is guest posting recommended as a link building strategy?
Is guest posting a powerful methods when it comes to building backlinks? There are many relevant websites that have been set up to accept guest posts, still with good DA and PA and traffic Many relevant websites where it's easy to get a guest post on with good DA, PA and traffic What are the metrics to approach websites for guest posting?
Link Building | | elenamendez0 -
Ecommerce promotion: How many blog posts per week minimum for fast launch
Hello, We're trying to jumpstart our new Ecommerce site with a blog. We just launched and have 4 thorough blog posts which I'm working to refine to 10X content. Trying to make all content 10X. As you know, it's not easy. Our niche has little to no content written by competitors. We are hoping to get to about $5000/month sales with this site. How many blog posts should we launch a week (10X content) in order to take advantage of boosting our results in the rankings as fast as possible. Does it usually take 6 months? I know the more the better, but consider we only have so many resources, so I'm trying to decide if one 10X piece a week is enough, or 2 or 3. Thanks.
Link Building | | BobGW1 -
Sponsored posts against Google guidelines?
I'm a bit confused. Every blog I try to outreach on always give me a quote for a sponsored post. Isn't this against Google guidelines because you paying for a link technically even though your paying for a post? Do you guys buy sponsored posts? Should this be avoided? How do you outreach to a blog that offers sponsored posts? They can smell that you want a link from a mile away and give you a nice fat quote.
Link Building | | The_Kiwi_Man1 -
Opinion On Fiverr Blog Mentions?
What is your opinion on people offering blog mentions on their personal blog through Fiverr? Is this a risky way to get a link. Here are examples: https://www.fiverr.com/carrieblogger/promote-you-on-my-blog?context=adv.cat_2.subcat_61&context_type=rating&funnel=201410061614297825747500 https://www.fiverr.com/darkq22/write-a-review-about-your-business-or-product-on-my-pr5-blog?context=adv.cat_2.subcat_61&context_type=rating&funnel=201410061614297825747500
Link Building | | The_Kiwi_Man0 -
Good alternative to guest blogging
Hi, After many years of on-page I've just started in the world of link building and I'm currently working on an e-commerce website. I've noticed that most blogs devoted to this sector that are worth their salt will only accept guest blog requests for payment. So here's the question, is there any way to circumvent this? Is there any other way to achieve the same results I would with guest blogging without having to pay for it? Thanks in advance
Link Building | | AaronGro0 -
Manual Blog Submission Services - Any Recommendations ?
Hi, I was wondering if anyone could recommend a high quality blog directory submission service ? I know that the best method is to do this yourself - but the time required to do so is enourmous, so although I may manually submit to a few of the very best directories myself, I'm looking for a good quality manual service to do the rest. I'm willing to pay a decent amount to a quality submission service as I want it done as near as possible to doing it myself. Thanks for your thoughts.
Link Building | | James770 -
If you had someone working for you for $10-12 an hour, what would you have him or her do?
I was recently promoted to director of marketing for a small business that focuses primarily with online e-commerce sales. I need help assigning someone who makes $10-12 dollars an hour. If you were assigning this person to do SEO work, what would you have them do? Note that this person does not have any previous internet marketing knowledge, but they are a college graduate and can read in write in perfect English.
Link Building | | Ralzaider0 -
Find High Ranking Blogs?
Ok, after the panda change, everyone is telling to me to ask to be a guest blogger on other people's blogs. So, how do I find the highest ranking (most popular) blogs in my industry? I own a real estate brokerage. Thanks for your help!
Link Building | | DanManCastro0