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Google Direct Traffic Reporting for Mobile on Analytics

Reporting & Analytics

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COEDMediaGroup last edited by

We noticed a significant drop in our direct traffic in Google Analytics for mobile on July 30th but all our other traffic remains the same. What is the possible cause of this?
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COEDMediaGroup last edited by

We figured that the drop we observed is across web for mobile and is attributed to changes on google analytics behavior in interpreting direct traffic v/s search traffic.

[ verified the change with couple of other publisher partners ]

thank you
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SErOb last edited by

Exciting times!

Add an annotation in your Analytics account-

iOS organic traffic is showing again. (Safari is passing Google referrer data)

...or take credit for the organic increase!
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