Can spammy links affect indexing?
-
Meaning, if you have a lot of bad quality links (directories, blog comments) that are giving great rankings for some terms (on a homepage of a site), could the low quality of these links negatively affect the crawling frequency of interior pages or perhaps even give interior pages a ranking penalty?
-
This is a topic I feel needs extensive testing. As you have said, although google has not commented on the subject to any great degree other than best practice (with respect to relevant linking) it would appear that there is methodology out there that would suggest the comparative quality of inbound links does have an effect - Eric Ward/Adgooroo are avid promoters of "domain profile" when it comes to inbound links.
The penalty side of things has only come into play recently with the PANDA update - many sites that rely only on syndicated content to exists have been penalised - as a result, perfectly legitimate sites that have syndicated content out with links in have suffered .
Of course the efficiency factor comes in to play too - both from the time and effort needed to gain a high quality link, over the "loads of links in 10 minutes" through directories/blog comments/syndication. We all know that 10 high quality, relevant .edu links will earn way more brownie points than 100 "easy" links from non-relevant sources.
I suspect if you took a large site with a high number of back links and reduced the number of spammy links - you might, over time, see an improvement in ranking. This is of course an assumption though, would be interesting to see if anyone has experimented.
-
There is some discussion on this same topic you can take a look at: http://www.seomoz.org/q/few-high-quality-links-or-a-plethora-of-mediocre-links
Most SEO experts will share the same thought "you want to build your site over time with high quality links". I completely agree but many sites would like a boost to get started. Others have good content but due to heavy competition or other factors desire to perform better in SERP.
It is my understanding having a lot of low quality links can help a site, and cannot harm a site. For those who feel otherwise, I would appreciate the opportunity to further discuss the topic. I would love to see any information from Google or Matt Cutts on the topic.
The term "penalty" often used to describe these links or the site which receives them usually refers to the loss of link juice from the bad link. I am not aware of any negative effects outside of discounting the bad link.
The Pandora effect, or any drop of ranking, is due to the loss of juice from the offending links, not a penalty from Google. The site still benefited. For a time, they had higher rankings and more exposure to the public. During that period the site could have earned additional sales or picked up readers who otherwise may have not seen the site. Those additional customers and readers can directly lead to the site ranking higher then it would of if it never received the "bad" link.
-
Just because you are getting great rankings for some terms, or better yet - THINK you are getting rankings for great terms due to bad quality links, does not mean that at some point you won't be harmed by them. And you could be harmed from them right now - or not necessarily harmed as much as hindered.
While Google does a questionable job at weeding out sites with lots of bad links, they're not completely helpless. And sites have been known to fall due to an over-abundance of bad links, though it's more that Google will discount them as a ranking factor before they actually penalize a site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Malicious Link
Hello all, We're doing an adwords campaign, and Google has said that there is a malicious link on the website we're looking to advertise - so cannot launch the campaign. I've tried to go through Search Console (I am a novice BTW). And it says that "Domain properties are not supported at this time". Which I don't understand. Any advice please?!
Technical SEO | | PartisanMCR0 -
Where can I ... ?
[Spammy content removed by moderator.] Abdullah-Al-Asif-1.jpg?fit=177%2C177&ssl=1 tEjk20Fs_400x400.jpg
Technical SEO | | Abdullah-Al-Asif0 -
Too Many Links?
Search Term is Indianapolis Wedding Photographers. Site is http://www.tallandsmallphotography.com/ Their metrics are through the roof compared to everyone else's. They've dropped from 27 in May to 40 Now. 'A' Grade on-site optimization. Either there's too many links, or there's some bad links involved... I don't know which it is...
Technical SEO | | WilliamBay0 -
Followed Linking Root Domains and No Followed Linking Domains
If you have more NoFollowed Linking Root Domains than Followed Linking Root Domains is that a problem?
Technical SEO | | INN0 -
Self-referencing links
I personally think that self-referencing links are silly. It's blatantly easy for Google to tell and my instinct says that the link juice for this would simply evaporate rather than passing back to itself. Does anyone have information backing me up from an authoritative source? I can't find any info about this linked to Matt Cutts, Rand or any of those I look up to.
Technical SEO | | IPROdigital0 -
Google Shows 24K Links b/w 2 sites that are not linked
Good Morning, Does anyone have any idea why Google WMT shows me that i have 24,101 backlinks from one of my sites ( http://goo.gl/Jb4ng ) pointing to my other site ( http://goo.gl/JgK1e ) ... These sites have zero links between them, as far as I can see/tell. Can someone please help me figure out why Google is showing 24k backlinks? Thanks
Technical SEO | | Prime850 -
How can you get the right site links for your site?
Hello all, I have been trying to get Google to list relevant site links for my site when you type in our brand name, Loco2 or for when Loco2 comes up in a search result. Different things come up when you search Loco2 and Loco 2. We would like site links to look like how they do when you search Loco 2. However Loco2 is our brand name, NOT Loco 2. Does anyone know why Google is doing this and whether we can influence results? We have done as much as possible via Google webmaster, in terms of specifying the links we DO NOT want Google to list for Loco2. However, when you search "Loco2", results only show simple site links. Ideally what we want is: Loco2 to be recognised as the brand NOT Loco 2 The same results (substantial, identical) for Loco2 as for Loco 2 (think o2 and o 2) For the site links to reflect the main pages of our site (Times & Tickets, Engine Room forum etc.) Many thanks in advance! Anila
Technical SEO | | anilababla0 -
Affiliate links
Is there a best practice for linking out to affiliates URLs post panda? I know some believe it can be a factor.
Technical SEO | | PeterM220