Track effects of content changes on specific page SERP
-
We are planning to implement changes to the content and layout of a page on our website due to the results of an A/B test. The URL, title, and meta will remain the same.
How can we track the effect of these changes on this specific page has on SERP?
We are being vague because we don't want to guide any answers to a specific question as I have not fully figured out MOZ's capabilities.
-
Chris,
You can track it in a couple of ways--via the ranking for the keyword(s) the page is optimized for and/or via the search traffic that the URL generates. For tracking it by the traffic generated by the URL, you'd click on the traffic from search link in Moz Analytics and then on the URL tab. For tracking via the keyword rankings for the page, just click on the Rankings tab in your keyword rankings report. By documenting your starting position and traffic before your make your changes, you'll be able to see the impact of the changes you make to that page as the optimization takes hold.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Duplicate Content with TranslatePress Plugin
Hello, I am using a plugin named translatepress, however whenever I activate it the moz crawl gives my site as having duplicate content on it. How do I avoid this? I would like to have a website version in English and Portuguese? Thanks
Getting Started | | SilvinoFernandes0 -
Keyword rank tracking across subdomains
I would like to track how keywords rank across blog.website.com and www.website.com without setting up separate campaigns for each. We don't care if the blog, or the main site rank, we just want something to rank and therefore want to track both sites in 1 campaign. Is there a way to do this without setting up a separate campaign for the subdomain and the main site?
Getting Started | | AmyLB1 -
Moz only crawling one page of a campaign, please help
Today I set up a new campaign for a client, however the crawl has only found the home page and is saying that the URL is unavailable. The site is definitely live and the URL is correct. I have set up the campaign 3 times one with the full address (http://www.) one with www. and with just the domain name. All three of these have come page with one page crawled and "unavailable" above the URL. It is picking up the crawl issues on the page and showing domain authority but I don't know why it's not crawling other pages. Prior to setting up the campaign I did a site crawl and Moz found everything then, so I don't know why it isn't now. Please help. Thanks
Getting Started | | Wrapped0 -
Can I use 2 Moz Campaigns to Track more than 3 Competitors?
I would like to track 6 competitors for a new client, maybe short term, maybe long term. Can I set up 2 Moz Campaigns for the same client using the same keywords only with different competitors?
Getting Started | | cindyt-170380 -
A lot of duplicate content issues - does Moz understand canonical URL?
Hi, Since I subscribed to Moz my Magento store has given a lot of duplicate content issues. However, I did have a problem with Canonical URL at the time. It has been settled for a couple of weeks by now and although I had 302 redirects before, I configured Magento to 301 today. Since Moz has been crawling and showing duplicate content for exactly the same Magento pages but with endings like store=us, store=aus etc (since I have several store views enabled), I am wondering whether canonical URL does actually help Google to skip these versions of the duplicate pages and does Moz also understand it and will it reduce the amount of duplicate content errors once the 301 redirects and canonical URLs have been properly set for a week or so? Thanks!
Getting Started | | speedbird12290 -
Is it possible to connect a Facebook page that I manage?
I am creating a campaign and want to connect a page that I manage. However, I don't see how to do that. It clear how to connect my account but not the page.
Getting Started | | primoathletic0 -
Hi, I'm looking to find out why a google+ account that was rarely used has 10,000 views. I want to discover what sites it is linked to. I entered the page url but no joy. can anyone help?
I would like to find out where all this traffic is coming from. It is most likely from an out of date sales site etc, but it's important to find out as it could be the result of hacking etc. It appears the page is linked to another site and I would like to find out which one(s) Entering the page url is not getting results, can anyone help?
Getting Started | | cyganswenia0 -
How to locate page with the duplicate title? (Crawl Diagnostics - Duplicate Titles Warning)
I am looking through my crawl diagnostics and one of my errors states that a page has a duplicate title. My problem is that I do not know how to find the duplicate. Any advice here?
Getting Started | | bearpaw0