Best top 5 actionable insights from Google Analytics
-
Buongiorno from 14 degrees C cloudy wetherby UK
With a whole gamut of books out there are written around the topic of "Actionable Web analytics" where you have to wade through chapters of how to suck eggs and how to get analytics part of your business culture (whatever! most clients who look after their websites are entry level Marketing Execs who pay the digital agencies to do the thinking for them) I'd like to cut to the chase and list out say a top 5 of actionable insights a client would actually give the time of day for so heres my top five, whats yours?
1. Landing page bounce - showing them the £5k landing page designed with no conversion thinking is turning off customers
2. Synching up PPC campaigns to analytics and showing them how much money they are waisting
3. Goal funnels - Showing them there 20 step shopping conversion funnel gets abandoned at step 3
4. Non brand keyword traffic (although a stack of this gets blocked by "not provided" Big groan...)
5. Event tracking on there 10 page carousel anner showing them no one clicks on banners 2 - 10So under the strict label of "Actionable data only" from Google analytics whats your best insights you share with clients in the hope that they may actually give data reports the time of day!
Grazie tanto,
David -
Interesting question.
Some metrics that I have shown clients that they really respond to are:
The number of refferal sites/refferal keywords, and refferal traffic after a successful linkbuilding campaign. Especially if you can link it to sales.
Definitely CTR from SERPs
Geodata can inform a lot of decisions about purchasing advertising outside of a country wide campaign on AdWords.
The last one would agreeing with you on Goal Funnels.
-
This insight might need some help from the client however showing them what keyword driven leads are actually generating sales (esp through PPC) is a huge data set. A lot of times the keywords driving the most # of leads for the lowest CPL are not the ones bringing in the sales.
-
We did have the best summer in eons mind! Ok regarding event tracking on carousels...
I write the code & the dev team puts it in place so i kind of 50% understand but if it helps here is an example of a site that has event tracking on carousel banners:
http://www.perspex.co.uk/ (the event tracking has been added to the read more link)Hope this helps
-
ps - sorry forgot my temp: Shivering at 15 on the Isle Of Wight as a generally lovely summer comes to a depressing close
-
Nightwing,
(Hang on while I convert this to something you will understand..... oh yeah, 33 C and slightly humid at about 90%. I am so glad it has cooled down here!)
First good question, second like Dan - tell me about the carousel event tracking!! Good one.
Dan gives one I love in the CTR comparison before and after meta / titles, etc.
Another is to insure that GA and GWMT are linked and to show search queries. I never cease to be amazed by the gold in this data. When I show it to clients they light up.
Best
-
ps - how do you set up event tracking for different frames of a carousel ? im going to use that on a client straight away, thanks for that
-
Good list id go with most of those but i would certainly add CTR from search, demonstrating improvements after implementing meta descriptions and titles you have spent hours crafting & tuning to perfection.
As compared to clients probably non existent meta descriptions before you got involved where google was just sucking first bit of copy it came across which was probably totally irrelevant and devoid of a CTA, as well as boring default titles i.e. 'Welcome to brand X website' compared to your new version: 'Brand X gonna rock your world'
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
More 'New users' than 'Users' in Google Analytics
Hey Mozzers, I'm seeing more 'New users' than 'Users' in Google Analytics (see screenshot). This is over a 3 year time period. Any idea why new users would be greater than users? Thanks! 6lYmU0j
Reporting & Analytics | | RWesley0 -
How to configure multilingual site in google analytic? Currently showing in Referral Traffic why?
Hello All, Currently my Multilingual site is showing in referral traffic is it because I have not added hreflang tag on site? If yes and if I add the hreflang tag on all sites when where it will show in google analytic traffic from international sites? And what type of configuration required in analytic? Thanks!
Reporting & Analytics | | pragnesh96390 -
Search and Replace filter on Google Analytics?
Hello! On our GA account for one of our clients, we'd like to add a search and replace filter to the Views section of the account. The URL is www.askergoworks.com (it redirects to askergoworks.com), and Google has flagged us to have redundant hostnames. This is why we'd like to add the filter. Would the regular expression be askergoworks.com|www.askergoworks.com ? Any help would be great - I'm not a regex expert, so I really don't how to go about this. Thanks!
Reporting & Analytics | | AGILITY0 -
Some questions on how to set up a multi-visit advanced segment in Google Analytics
Hi I would like some assistance / clarification on how to set up a user segment so that it can track user behavior over multiple visits. Basically I have a campaign set up and want to see conversions - even if they hit the site and then convert later on another visit. I've read that you can do this (over up to 30 days). So I start off by filtering TRAFFIC SOURCE - easy enough. But then I have to add under "advanced" correct? But then when I set the next filter to the GOAL I want, I only get "by session" and "by hit" as options. The blog post I read made it sound like only "by user" would then really do multi visits. Is "by user" only an e-commerce tracking option? (which I don't have set up) Is there another way/path to get the info I need? Thank you!
Reporting & Analytics | | yandl0 -
How to Track Google Local Places in Google Analytics?
I have read many articles on how to track google local places through google analytics. Each article I have read show a different way of setting up google analytics and using tags in google local places. Wondering if anyone as up to date information on this and what would be the best practice to track data from google local lisitngs in google analytics Thanks Arthur
Reporting & Analytics | | VivaArturo0 -
Transfer Google Analytics data from one user to another?
Long story short, two weeks of analytics data are stored on a different profile from the rest of the year's data. Is there a way to export all data from a date range, and then import it to another account? Thanks for your help.
Reporting & Analytics | | AmericanOutlets0 -
Do Google Analytics filters affect link building?
We recently made a few link wheels for specific product pages. We've been having great results with all of the wheels except for one. The one we are having issues with is the only link that we were using a Google Analytics filter on; it looks like this http://domain.com/page.htm?zSource=Specific Keyword%tracking My question is does Google ignore links that are obviously utilizing their analyitcs custom filters? We're doing some more testing to try to find out if it truly is the link or if the wheel is a bad one. There are so many things that could go wrong but with so many of our link wheels working well, I wonder if the filters are what is causing such results.
Reporting & Analytics | | MichealGooden0 -
New Google Analytics Site Speed tool and excel
Hello, I was wondering if there is a good tool or method to pull the new Google Analytics Site Speed data into excel and use this document to track site speeds on a weekly basis for multiple clients? Any good articles or how-to's would be awesome!
Reporting & Analytics | | Hakkasan0