I want your opinion?
-
I have two types of landing pages for our site. I want your opinion as a general user "which one would you prefer?" (basically, where would you feel comfortable to leave your details) and why?
-
#1 As it is more descriptive. However keep in mind what Google doesn't want according to Matt Cutts, he says keep it short and sweet:
“If you have got a three, four or five words in your URL, that can be perfectly normal. As it gets a little longer, then it starts to look a little worse. Now, our algorithms typically will just weight those words less and just not give you as much credit.
“The thing to be aware of is, ask yourself: ‘How does this look to a regular user?’ – because if, at any time, somebody comes to your page or, maybe, a competitor does a search and finds 15 words all strung together like variants of the same word, then that does look like spam, and they often will send a spam report. Then somebody will go” and check that out.
-
I like the first one. That being said I would recommend that you use an AB/multivariate testing tool like Optimizely to measure and test which landing page is better for conversions.
-
Thank you Tuzzell for your good analysis.
-
A second one you may want to check out (Think its free, forget) is Concept Feedback.
-
Hi Tuzzell,
Yes my bad I did type the wrong number, I've fixed that now. Its what I get for opening them in tabs!
Number 1!
Thanks
-
I'm with number 1 also. The less information required, the better
-
If you want more feedback, check out feedbackarmy.com, its super affordable and you'll generate feedback almost instantly.
-
1.
Same reason as Chris although i think he put the wrong number down from your list I also like the need help telephone number as to me signals you’re a legitimate company with contact details and acts a clear trust signal as well as user resource. Although I prefer the URL structure of 2 but that’s only from a personal preference of not liking the question format. You actually have more Keyword targeting in the one you’re using.
Title wise – I think 5 things you need to know rather than everything you need to know works better. People like short concise lists, more chance I’m going to read it.
-
I would say 1.
Personally I would be less likely to give information like my full name and phone number than just my email address.
-
1.
Because people want to leave less information and parting with an email is easier than more information.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migrating educational resources for a SaaS product to an existing domain?
Odd situation I'm hoping some folks may have insight on. We have a product site and an educational site (two entirely separate domains). The educational site has: Existed for longer (24 years vs 13). Currently ranks for far more keywords and drives more traffic. Is an entirely separate brand from the product. Has historically driven sales to the product site (through email and onsite ads) but that channel has diminished over time. The product site Also has educational resources Is a more recognizable brand When prioritized resources here often drive far more revenue The Challenge
Branding | | pasware
Both sites cover very similar topics, making prioritization challenging and splits our topical focus. We are considering making the educational site our sole place for resources, migrating content from the product site, and rebranding the site to line up more closely with the product. Basically retain the domain, make it our sole focus for updates and new content, but align it with the strength of our more recognizable product. The Questions Does anyone have any experience with this type of rebrand where a separate domain is retained? Are we risking the loss of branded search queries in the process or some other risk? While potentially risking ranking/traffic loss would it make more sense to migrate all valuable content to the product site instead? Sorry for the long-winded questions here and appreciate any thoughts/ideas!0 -
Can we use Youtube Videos of google webmaster on blog post?
Is it okay to embed YouTube videos of channel which we don't own? For example, I have written a blog on enabling event search in Google Analytics and Google Webmasters YouTube channel has a video based on those steps. I am looking to add that video in my blog.
Branding | | Ravi_Rana0 -
Instagram for small manufacturing business?
Hi all, We're a small business based in the UK that manufactures a range of PVC strip curtains and rubber site safety products. We have a presence on twitter, facebook, LinkedIn & google+... I've been considering Instagram for a little while now as I know we would have plenty to post (strip curtains are seen in multiple industries, it'd be great to post unusual applications that we've supplied to...) but I'm wondering what experience anyone has had with Instagram in an industrial manufacturing business... Is the audience there or would it be a waste of time for us? I've briefly looked through # but I'd like to know first-hand experiences!
Branding | | RayflexGroup1 -
Rate My Logo!
Hey guys, Can't for the life of me decide which color pallet to use for this logo, so please let me know your thoughts! The logo is for a website that specialises in Instagram social media marketing - So without further ado... Green, Blue or Blue with Red Heart? Thoughts, feedback and anything else you want to add! DBFnY
Branding | | camille10 -
Opinions For Getting Worthwhile Links For Longevity
Hi Everyone, I have just joined the Moz community and have been reading through a lot of content. I have a question and I would like to put it out to all of the professional digital marketers here to hear their take on it. Basically I work for a construction company that has developed a way to build extensions to houses which is environmentally friendly and cost effective. Obviously the house extensions market is pretty competitive and I need to work out how I can make headway into the market for the digital marketing side of things. The website is still under construction and I am having it built in order to will viewers to enter their contact details for more information as well as provide lots of useful content that show why the product will be more cost effective than say a standard timer frame constructed house extension. We are having some professional videos made as well so we can set up a YouTube channel and this will be clearly visible on the website as well. What I would like advice on is how would you start to build quality links to a site like this. We are not going for just local trade but more national (UK). The main thing is that we have longevity and I know it wont happen very quickly but I want to ensure that we do things the right way. Thanks Barry
Branding | | newbiebarry0 -
I want to forward/redirect users from domain.us to domain.com.us (preferred domain)
Let me know where should I start. I heard this is something you can do in your domain name or hosting service. Thanks in advance!
Branding | | esiow20130 -
US Based Website Wanting to Sell in Canada
Hi All, I work for an small e-commerce company that is looking to expand our customer base to include Canadian customers. At the moment, we do serve some Canadian customers, but haven't made a concerted effort to capture this market and are looking to lay the groundwork for this new venture. With this in mind I have a few questions I am hoping to get some help on. Please see below. 1. From the viewpoint of a potential Canadian customer, how is it best to them know that we sell and ship to Canada? If you have examples of companies that do this well, please share! 2. From an SEO standpoint, how is it best for a US company to target Canadian customers? In the past, our websites have relied heavily on organic search results to drive traffic and we would like to continue this trend as we venture into Canada. If you have any other feedback, tips or suggestions of questions we should be asking ourselves before starting this, please feel free to add them! Thank you for your help!
Branding | | airnwater0 -
What do i do with multiple cheap domain names I want to use for SEO?
My domain registrar was having a sale for 1$ per year .com domain names (just for the first year). So I went all out and bought 16 domain names. They pretty much all are two or more keywords that i'd like to rank high on put together. We do dedicated server monitoring, so for instance I bought apachemonitoring.com and haproxymoniotring.com. Can anyone tell me what the best way would be to put these to good use technically? Options: Each domain just 301's to a specific landing page on my main company website Each domain is a site on a drupal multisite with just one page that has links to just my company website Other ideas? Thanks in advance! Walter
Branding | | walterheck0