Using (duplicate) content in different contexts
-
I have three distinct hosting products, each solving three different problems. While these three products have different features in terms of functionality, they are all built on the same platform. Now, in terms of marketing some features of the platform, f.ex. High Availability, is significant to all of the products. How do I go about to include information about this feature on all product pages without getting penalized for duplicate content?
Is there a way to tell Google that parts of the content on the pages for product 1-3 is duplicated with intent, or duplicated from f.ex. a page that explains the technical aspects of the platform?
-
I guess it might depend a bit on what are the most important features of each product. Are the differences most important or the generic (but important) features across all products more important? If the first then separate pages makes sense, if the second then maybe consolidating onto one page makes more sense. You could also try giving a full feature rundown on your most important/visible product page and then give a shortened version on the other two referencing the first one with a "for a complete rundown of all features" type link.
-
Agreed, but the point isn't that it's hard to create enough unique content; I got unique content up the yingyang
My point is that I'm unable to elaborate on (important) key features of a product - on the product page - just because other products share those features. And that's just stupid
-
I know it can be tough but even in the car example I don't think it is so difficult to get unique content. Different cars = different target groups with different interests, needs etc. It forces you to try to get inside the mind of your various target audiences, but that is a good thing right?! I wouldnt often consider trying to hide the content with javascript etc, I am sure you can get enough unique content to make it non duplicate with a bit of brainstorming about what each product means to each group.
-
I've come to the same conclusion myself, but I still find it to be a huge drawback. Consider three different cars, all using the same fantastic engine technology; you won't be able to elaborate on the different landing pages because Google find it to be duplicate content. You would have to link to it, and thus leading the customer to another page, with the engine technology as topic. You'll lose focus, risk losing interest and sales and would have to put a lot of work into maintaining a positive and selling experience just because you want to use key engine features in the content on the actual product page.
A plausible workaround is using an IFRAME and/or JavaScript, but that is not a very nice approach. When Google is measuring (ranking) pages they also skew the web in how we design pages, layouts, content, and IMHO the absence of something like rel canonical for content sections is fueling bad approaches in webdesign. (Read it and weep, Matt)
-
Hi,
If the 3 products are aimed at solving three different problems then I would think you could write enough unique content for each page that you wont have a problem. Explain what each product is good for, how it differs from the others, what kind of customer it is aimed at etc. As long as you dont have just one unique sentence at the top of each page and then a massive list of features duplicated across the pages you should be ok.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm doing a crawl analysis for a website and finding all these duplicate URLs with "null" being added to them and have no clue what could be causing this.
Does anyone know what could be causing this? Our dev team thinks it's caused by mobile pages they created a while ago but it is adding 1000's of additional URLs to the crawl report and being indexed by Google. They don't see it as a priority but I believe these could be very harmful to our site. examples from URL string:
Web Design | | julianne.amann
uruguay-argentina-chilenullnull/days
rainforests-volcanoes-wildlifenullnull/reviews
of-eastern-europenullnullnullnull/hotels0 -
I am Using <noscript>in All Webpage and google not Crawl my site automatically any solution</noscript>
| |
Web Design | | ahtisham2018
| | <noscript></span></td> </tr> <tr> <td class="line-number"> </td> <td class="line-content"><meta http-equiv="refresh" content="0;url=errorPages/content-blocked.jsp?reason=js"></td> </tr> <tr> <td class="line-number"> </td> <td class="line-content"><span class="html-tag"></noscript> | and Please tell me effect on seo or not1 -
Sitemap and Privacy Policy marked for duplicate content?
On a recent crawl, Moz flagged a page of our site for duplicate content. However, the pages listed are our sitemap and our privacy policy -- both very different: http://elearning.smp.org/sitemap/ http://elearning.smp.org/privacy-policy/ What is our best option to address this issue? I had considered a noindex tag on the privacy policy page, but since we have enabled user insights in Google Analytics we need to have the privacy policy displayed and I worry that putting a noindex on the page would cause problems later.
Web Design | | calliek0 -
Interlinking using Dynamic URLs Versus Static URLs
Hi Guys, Could you kindly help us in choosing best approach out of mentioned below 2 cases. Case. 1 -We are using: We interlink our static pages(www.abc.com/jobs-in-chennai) through footer, navigation & by showing related searches. Self referential Canonical tags have been implemented. Case. 2 -We plan to use: We interlink our Dynamic pages(www.abc.com/jobs-in-chennai?source=footer) through footer, navigation & by showing related searches. Canonical tags have been implemented on dynamic urls pointing to corresponding static urls Query 1. Which one is better & expected to improve rankings. Query 2. Will shifting to Case 2 negatively affect our existing rankings or traffic. Regards
Web Design | | vivekrathore0 -
How much does on-site duplicated content affect SERPs?
Hi, We've recently gotten into Moz, with our E-commerce websites, and discovered that it's crawler takes note of about 2500 pages which it thinks are the same (duplicated). We've now begun to completely rewrite every description of every product (including Meta Title/Description) so that this number may be reduced. Since this is the biggest issue Moz spots I'm wondering what the effect of fixing it will be on our position in the SERP (mainly Google). Does anybody have some stories or experience about this topic? Thanks in Advance! 🙂 Alexander
Web Design | | WebmasterAlex0 -
How to change the entire contents and design in my site without getting troubles with google?
Hello everyone This is my first post over here. In the next few weeks we going to change the entire content and design in our site. The site has 240 pages with poor contents and design. Except 301 redirects for all the old url’s I wanted to consult with you what is the right way to do it without harm my organic traffic that come from google? How google refers to this kind of changes? Which steps should I need to take to do it properly? Hope to get your help in the issue. Tahnks in advance.
Web Design | | JonsonSwartz0 -
Subscription Video Content
I've never used video other than embedding youtube videos. This time I want to host my own with encryption for the subscriber content and sample videos for general consumption. Would love any pointers at all. I would also like the content to be streamable on ipad etc. What platform would you use (adobe etc) and why? I don't want to start out on one road to discover down the line that it sucks for SEO. Obviously the subscription content will suck since it will only be available to logged in users, but the rest..... In a nutshell I want to know how to host video well for SEO and make it shareable, but with the option to also have some of the video content subscription only. (should have put it like that to start with probably.)
Web Design | | Serpstone0 -
How does using a CMS (i.e. Wordpress/Drupal) affect backlinks and SEO?
So I need to build a website with over 100 pages in it. Elements of the design will probably be moved around and or tested so I need to use a CMS. It's pretty much a review site so while the content will remain static I'd like to employ A/B testing to mess with conversion rates. Wordpress has a plugin for that even. So I'm just wondering, since CMS pages are pretty much created on spot and not retrieved from a library, how this affects backlinks and anchor text? How exactly does the external website point to yours if the URL is dynamically generated? Or am I misunderstanding something? Please recommend any extra resources as well if you can.
Web Design | | seochump0