How important is Social Media for building domain authority / Google rankings? Are there any cases?
-
I really would like to know if someone tested the importance of Social Media for Google rankings.
Are there some sites who build authority only by doing good social media?
Ofcourse, I know it is all about the mix (content, linkbuilding, social media, etc.) but how important is it?
I know many sites who rank good without any form of social media, but I do not know any sites who do only social media and rank high.I hope there are some good cases which give good insight.
ps. I know it becomes more and more important...
-
To date my site does not get a lot of user engagement via G+, but I am helping those who write for our site with their G+ accounts. Our writers are experts and practitioners in our niche and they are not (nor do I expect them to be) SEO experts. I explain to them the potential benefits of G+ and help them set up rel=author to get credit for both the articles they write for our site and also the articles they write for other sites. I also encourage them to increase their circle. I'm confident our readers would prefer to read articles by experts in our field rather than ghost written articles. I also compensate them better than ghost writers. I think it's a win/win if these experts' photos are in the SERP and they get the recognition they deserve and it should improve the CTR as well.
-
I tend to work in Britain and Ireland and use Google+, Facebook, Twitter.
Then additional tools depending on site.
I see same probs with Google+ but even if engagement isn't so good (yet!) there are plenty of other benefits - some are mentioned here: http://socialmediatoday.com/node/1600736
Social signals are important: http://moz.com/blog/ranking-factors-2013
-
Thanks Christopher and Luke. If I understand it correctly, it might help a bit,.. but it does not pay off big time
Luckely the social traffic is also important on it's own.
Which social media do you use?I am pretty sure Google+ becomes more and more important. But here in the Netherlands nobody uses it, except SEO marketeers How is this in the USA @Christopher Glaeser? And Luke, in your country?
-
I have a niche site with modest organic search traffic so perhaps this is the exception rather than the rule, but since I've made an effort to engage using social, the social traffic now outperforms the organic. The organic is up a bit, no doubt because of the surge in social, but the social seems to be paying off as an end to itself rather than a way to increase organic search.
-
I've just been playing with one of my own new sites. Level of social media engagement appears to make the difference between a top of first page ranking and second page ranking re: a competitive keyphrase I'm tracking. I am going to widen my testing to additional keyphrases in due course.
Btw, you might find this interesting: http://moz.com/blog/ranking-factors-2013
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links from high Domain authority sites
I have a relatively uncompetitive niche ranking around number 6 for my keywords. Would getting a few links from some Moz DA 80-90 and DA 90-100 sites help my rankings a lot? Some of the pages linking to me from these sites might be deep in the site pretty far away from the home page with pagerank of "unranked" or a grayed out bar and these pages linking to me might not have many links at all other than from the internal links of the site itself and would have a Moz PA of 10 or 20. Would these pass much pagerank or authority to my site or would they not be worth going after? These links to my site would be in context on a blog. Thanks mozzers!
Algorithm Updates | | Ron100 -
Number of Items As a Google Ranking Factor??
If I search for "hiking boots" and scan down the SERPs I see the following... Google reports "483 items" for the Zappos.com page. Google reports "Results 1 - 36 of 85" for the Shoebuy.com page (and that does not appear in their code). So, Google is obviously paying attention to the depth of your information or the number of items that you are showing. If they think that is important enough to count and report in the SERPs, might they also be using that information as a ranking factor?? PRACTICAL APPLICATION FOR SEO: If google is using this information, perhaps people should list all of their color, size, etc variants on a single page. For example if you sell widgets in five colors, instead of making one page for each color, list all five on the same page.
Algorithm Updates | | EGOL1 -
URL Names not so important in future?
I read somewhere (hard to say where with all the information about SEO and google!) that in the future, Google will put less importance on the URL name for ranking purposes. Any thoughts?
Algorithm Updates | | Llanero0 -
After optimising for SEO my ranking went down...
Hello, My website was ranking for over 100 keywords but was not really optimised properly. For example, the page title was much too long, it was segmented like this: "keyword - Category - domain " I followed recommandations in SEOMOZ and I removed the domain and category from the long page titles to only leave the keyword and updated the H1 to reflect also the keyword. We dropped in ranking since even though we did not change anything, only made things more SEO optimised. I don't understand how it made us drop in ranking?? David
Algorithm Updates | | DavidSpivac0 -
My google ranking is coming up but not so much with yahoo and bing. Could someone give me some advice?
I know that no question is supposed to be a dumb questions so I am going to go for it... Our keyword ranking on google for one of our companies capitol collision is getting better all the time but the same can't be said for yahoo or bing. Could you please offer some advice on how to improve this as well? Thanks
Algorithm Updates | | allstatetransmission0 -
How do I get the expanded results in a Google search?
I notice for certain site (ex: mint.com) that when I search, the top result has a very detailed view with options to click to different subsections of the site. However for my site, even though we're consistently the top result for our branded terms, the result is still only a single line item. How do I adjust this?
Algorithm Updates | | syount1 -
Is DMOZ listing important
I have heard a variety of thoughts on the importance of directories such as DMOZ. Any thoughts on this subject from the perspective of google search rankings?
Algorithm Updates | | casper4340 -
Does Google do domain level topic modeling? If so, are off-site factors such as search traffic volume taken into account?
80% of my site's organic traffic is coming through a resource that is only somewhat related. Does Google think the main topic of my site is terms this resource targets thus bumping the terms I care about to a sub-topic level of sorts? If this is the case, would putting the resource information into a sub-domain help to solve the problem?
Algorithm Updates | | tatermarketing0