How important is Social Media for building domain authority / Google rankings? Are there any cases?
-
I really would like to know if someone tested the importance of Social Media for Google rankings.
Are there some sites who build authority only by doing good social media?
Ofcourse, I know it is all about the mix (content, linkbuilding, social media, etc.) but how important is it?
I know many sites who rank good without any form of social media, but I do not know any sites who do only social media and rank high.I hope there are some good cases which give good insight.
ps. I know it becomes more and more important...
-
To date my site does not get a lot of user engagement via G+, but I am helping those who write for our site with their G+ accounts. Our writers are experts and practitioners in our niche and they are not (nor do I expect them to be) SEO experts. I explain to them the potential benefits of G+ and help them set up rel=author to get credit for both the articles they write for our site and also the articles they write for other sites. I also encourage them to increase their circle. I'm confident our readers would prefer to read articles by experts in our field rather than ghost written articles. I also compensate them better than ghost writers. I think it's a win/win if these experts' photos are in the SERP and they get the recognition they deserve and it should improve the CTR as well.
-
I tend to work in Britain and Ireland and use Google+, Facebook, Twitter.
Then additional tools depending on site.
I see same probs with Google+ but even if engagement isn't so good (yet!) there are plenty of other benefits - some are mentioned here: http://socialmediatoday.com/node/1600736
Social signals are important: http://moz.com/blog/ranking-factors-2013
-
Thanks Christopher and Luke. If I understand it correctly, it might help a bit,.. but it does not pay off big time
Luckely the social traffic is also important on it's own.
Which social media do you use?I am pretty sure Google+ becomes more and more important. But here in the Netherlands nobody uses it, except SEO marketeers How is this in the USA @Christopher Glaeser? And Luke, in your country?
-
I have a niche site with modest organic search traffic so perhaps this is the exception rather than the rule, but since I've made an effort to engage using social, the social traffic now outperforms the organic. The organic is up a bit, no doubt because of the surge in social, but the social seems to be paying off as an end to itself rather than a way to increase organic search.
-
I've just been playing with one of my own new sites. Level of social media engagement appears to make the difference between a top of first page ranking and second page ranking re: a competitive keyphrase I'm tracking. I am going to widen my testing to additional keyphrases in due course.
Btw, you might find this interesting: http://moz.com/blog/ranking-factors-2013
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google SERPs changes
Hi I wonder if anyone knew of any changes to the Google SERPs appearance in August 2015? We dropped in over a thousand visits to the homepage on brand so I wanted to find out why. Also, our DA went from 36 to 34 - does Google panda affect domain authority at all? Thank you
Algorithm Updates | | BeckyKey0 -
Domain Extensions
I wanted to get everyone's thoughts on the new domain extensions that are now available. I'm considering buying a couple .lawyer and .attorney domains for clients. I noticed when I tried to buy these I was asked for verification if we're going to be offering legal services through the site. That led me to think that it may be possible in the future that with this verification, if it's required, that means that not just anybody can have these domain names. That leads me to think that it's possible that these domains may benefit from users searching for terms with "lawyer" or "attorney" in their search term. I haven't seen anything in terms of these domain extensions and SEO yet, but I'd like to know your thoughts as to how these will be treated in the future. I can imagine these will be more valuable than the old .net, .us, .info, etc., domains.
Algorithm Updates | | Millermore0 -
Trying to recover from a ranking crash
My site was well established and I'd built up some good rankings in Google using link building and onsite optimization. Then last year it completely fell out of the rankings except for a few keywords. There were some suspicious links but nothing that seemed too toxic, no warnings from Webmaster Tools. 9 months later I still haven't recovered. The site is well optimized. Any ideas?
Algorithm Updates | | Infogenix0 -
Why is my domain URL ranking instead of individual pages?
Hello, Google is ranking my homepage for many keywords instead of showing the various sites pages? Any idea why? Thanks, David
Algorithm Updates | | DavidSpivac0 -
Is Google Rotating Good Matches?
I have a theory that Google may be trying to be fair to white-hat-seo sites that are doing the right things with blogging, linking, social media, etc. [ie that deserve equal good positioning] are being cycled to and from the first page, perhaps in a weekly or monthly basis. My theory would be that they are purposefully doing it to give those sites more equal exposure. My case: I've had top rankings for http://thedogbitelawyer.com for almost all of the important terms for dog bite lawyers for a couple of years now. When Penguin came out we lost some ground across the board, and identified that perhaps there was too much duplicate content left over from when I inherited the site. I reworked the site wording and link structure a bit and gained back positioning. Since that time we are up and down like a yo-yo on the top terms! Anybody else have this suspicion? If it's true, I don't need to stress, if we are bouncing around for other reason's I'd better keep stressing!
Algorithm Updates | | JCDenver0 -
Is This Keyword Stuffing/Spamming?
We are a custom patch company--we make patches for many different types of clients. I have a gallery of patches for almost every kind of client, and they all have their own pages. If I put navigation on the home page such as what I show below, will Google consider that to be too much? Boy Scout Patches | Motorcycle Patches | Fire Patches | Police Patches | Military Patches | Sports Patches | Business and Organization Patches | Paintball Patches | Scooter Patches | In Memory Patches They would all be links to different pages, and there would be literally 50-60 more! Would it be better to remove the word patches from all of the links? And then another question comes up: too many on-page links?
Algorithm Updates | | UnderRugSwept0 -
Google Panda Update - google.com.br ( brazil )
Hello folks, Someone know if google run their panda update in brazil ( www.google.com.br ), this week? Coz I can see a interesting boost in my google traffic sources. Thank you.
Algorithm Updates | | augustos0 -
Google Update on the 6th July
Hi Mozzers, Has anyone noticed a Google update on the 6th July? A price comparison site I optimise has fallen off the SERPs for most generic terms, however still getting traffic for longer tail phrases. Cheers Aran
Algorithm Updates | | Entrusteddev0