Is GKP giving accurate Broad vs. Exact results?
-
I'm using the Google Keyword Planner, trying to get an idea of search volume, and I'm finding that if I check "Ad Keywords As > Broad Match", I get EXACTLY the same numbers as I do if I select "Ad Keywords As > Exact Match". I even exported the spreadsheets, and put them side by side, and the only difference between them is that one has "Keyword Type > Exact" all the way down the column, while the other has "Keyword Type > Broad". How can those numbers be the same?! Anyone else seeing this, or am I doing something incorrectly?! Thanks for your input!!
-
Hi Scott,
It is my understanding that search volume within the Keyword Planner Tool is given by exact match only. However, in the planner tool, the performance projections are given for each different match type.
Hope this helps,
Chris Wilson
-
Scott,
Frustration is something we all experience when dealing with a new software or an update. Keyword Planner is no different and we are still reading and trying to learn the ins and outs much like we were accustomed to with Keyword Tool. From what we know as Dan points out, Exact Match is the only data they show (checking the other options makes no difference).
We found this article which noted this a couple weeks ago http://www.ecommercefuel.com/google-keyword-planner-tool/.
Hope this helps as it is more useful for us SEO's now knowing only Exact is provided to us for presenting to clients or for our own records and intent to target.
Patrick
-
As far as im aware only Exact match now available
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
U.S. Vs. Canada search volume
How does Moz differentiate Canadian data vs. U.S. data? I'm particularly interested in search volume. Why is there such a big difference in volume (much less in Canada)? Is this due to population differences or are there other factors? For example, see the monthly volume for the keyword "Business resilience": U.S. = 360
Keyword Research | | BDOCanada
Canada = 6 This seems like a huge difference!0 -
Problem hide and appear in google results
hello friends I have a problem in a special keyword like "Travel tour" my web site in this keyword some times ranking #1 in google results and some times ranking #40 ! now special page of this keyword forgot in google results and when i search this keyword google showing me my home page! another keyword of my website doesn't have this problem.
Keyword Research | | Iran.Dehkadeh0 -
Targeting Local Phrase vs National Phrase
Hi i was wondering options since it would be hard to compete/budget with large insurance companies such as Met Life and State Farm We are looking to rank for Life Insurance Policy which according to Adword is it searched 74,00 Monthly So was thinking Life Insurance Policy New Orleans which i think i can rank for but according to adwords it searched - times. So dont think we would get any new business. What would best option to try and get new life insurance policy customers
Keyword Research | | break_thru_pro0 -
Keyword: singular vs plural
Hi, I've been putting some efforts to rank well for "San Antonio Wedding Photographer". I am ranked ok for that but not so on "San Antonio Wedding Photographers". My website is http://www.soobumimphotography.com/ So now, I am trying to rank for "San Antonio Wedding Photographers" instead since Google auto fills wedding "photographers" in search term. Question - Should I change my site title and some post / page title etc? What's the best way to do this? Thank you Soobum
Keyword Research | | BistosAmerica0 -
What do you consider a good Global Exact Match for a key word?
The following article implies that 2,400 isn’t bad……Quote from second to last paragraph of #2: “The real problem comes when you choose to target a keyword like 'ladies leather handbags' which has a broad match search volume of 2,400 but an exact match search volume of only 260” http://www.seomoz.org/blog/6-keyword-research-mistakes-you-might-be-making I like to keep mine under 50% competitive. For one site which is in high competition market (as far I can see) has SEO irrelevant brand name domain, a primary key word at 51% with 2900 Global EM for page name with a secondary keyword at 44% and 590 GEM. Another site with primary domain and keyword at 50% and 1000 GEM with other keywords between 40% and 50% and GEM’s of 1300 (also a page title), 1900 (also page title), 1000 (also a page title), 2400, 5400, 14800 (niche I might work on later), 1000, 1900, 4400, 3600, 5400, 1600, 3600 (also a page title), 1300, 1000, 2900, 1300. SEO won’t be my only approach but within my competitive capability I think that’s the best I can get. So, wondering what your thoughts where on a good Global Exact Match?
Keyword Research | | Zoolander0 -
Google search results
Does Google always return the results of a search query in a broad based fashion if the searcher does not use brackets or quote marks? Or, do they display the older domains of sites with authority under the broad based parameters and newer sites only if there is a possible exact match? How does Google decide which type of search results to display? Thanks for any insight. I
Keyword Research | | hawkvt10 -
Broad Vs. Exact Match
My question seems basic in nature but some recent keyword research has caused me to re-think broad vs. exact match. I was taught to focus on exact match for the short term and broad match for the long term prospects of a keyword. Today I was researching a niche of keyword phrases where the local search volume (broad) was, for example 33,000. The local search volume (exact) was only 500. What I know about broad vs. exact doesn't help me to determine if this keyword is worth going after. The keyword difficulty score by the way was 35% Yes, I do know that I will probably go after this keyword anyway but to refine my question, how do I get an idea of how "big" this keyword is? Is it more on the broad or more on the exact match of things? How do I determine the various derivatives of the phrase that occur under the broad match?
Keyword Research | | leaseman0