Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do I find out what low-volume keywords are best to target?
-
Since many of our products and services are purpose-built for a niche community, I find that many of the keywords I am researching are all low-volume. Data on the Keyword Difficulty Tool show '0' under Bing Search Volume (exact match). I know what my competitors are targeting based on their title tags and web content, but I'm not sure if they did their keyword research homework, so I don't want to assume.
Is there any other way to determine which keywords I should be targeting?
-
Hi There - all superb answers so far - thanks guys! Can you give an example of any of your keywords? I have seen some long tail keywords be ultra high competitive, and others not. I have also seen some "long tail" with very low search volume but are only short 2-3 word phrases. There are transactional and information long tails. A little more specifics would help with some suggestions
-
over time, try to use them in blog posts titles without getting junky and spammy. If you have ever tried to go through Yext local SEO providers and google for the local listing brand + add business search, you will notice that Yext has done a nice job of having a landing page for these and I would suspect these are not very high volume keywords at all.
Do use ubersuggest and keyword planner a lot and also never underestimate the instant search choices when typed into google search bar or chrome. This is about the best and cheapest way to go on these research affairs. Also, checkout yahoo answers and twitter for those phrases, you can get a good idea of what people ask, even if you have a bunch of 0s and 10s coming from google numbers. this will be a nice real world confirmation especially if you see your competitors using it.
one last way, do exact match searches for those keyphrases and see what is the competition like, who is ranking for them and how well those pages are built, or if they have lots of comments, shares, or other social signals.
tedious i know, but hey, this is the core SEO, tedious research and analysis for a solid base, and then move on this base to create the content and code that should fare well over time and various devices.
-
This really isn't a direct answer, but it is how I approach the problem.
The difficulty with long-tail keywords is that there are SO MANY OF THEM. It is impossible to target all of them.
Building specific landing pages for each of them would be really time consuming if done properly with content and would make a very spammy site if done quickly.
So, what I do is draw upon my knowledge of the products or topics that I am targeting and write the following types of content.
-
The questions that people most frequently ask.
-
The things that they don't ask but need to know to be succesful
-
The things that would surprise them - like misconceptions, extremes and WTFs.
If you have a lot of #1 content on your site it will pull in a lot of these long tail keywords. These pages should be substantive in length and detailed in information. That will put a lot of diverse words on the page that will match many long tail queries. These will pull in traffic.
Content in the #2 and #3 category, if written with substantive length and detail, will also pull in a lot of long tail... but in addition, these are the types of pages that people will link to, share and recommend. They are the astonishment topics that people enjoy and share. In general, these are some of the most successful pages on my websites. My site is mostly factual and serious topics... but I get tons of traffic on these types of topics through links on reddit, stumbleupon, cracked, FB, etc.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain keyword ranking
I used to use Searchmetrics (years ago) which enabled me to add in the domain name into their website, and it would provide all the keywords that rank for it. Does Moz do that do you know? Thanks
Keyword Research | | patn_studio0 -
Finding less competitive keywords
Hello, How Moz can help me in finding less competitive keywords for a site based on omega masticating juicer. I had tried other tools but i am not satisfied with it. Kindly tell me the process to find it. Thanks.
Keyword Research | | romanjames0 -
A Solution to Keywords Being Grouped in Google Keyword Planner
Hi guys, I am trying to get search traffic for a list of keywords which I put together a few years ago for one of my clients, this was before Google made changes to their Keyword Planner. When I am adding the list into Google Keyword Planner it is "grouping" a number of the keywords/phrases together, and therefore removing 13 of the keywords from the original list of 59 keywords. Is there a way around this so I can get search volume for the original list, and not the cut down one? I am specifically using Google Keyword Planner as I want to get search volume for a number of specific locations in the UK. Any comments/feedback is greatly appreciated. Thanks in advance! Jack. I19Op
Keyword Research | | ChemistryMarketing1 -
Finding the best of 100's of keywords?
Have an online e-commerce store and need to start on keyword research. There is a round 1000 products, not very many all things considered but a very big job to do manually. Do you know any tools that could speed it up? or Process/method that could help? Thanks
Keyword Research | | seoman100 -
Where to start with keyword research for a telecom company?
Hey, I'm a brand's person with no SEO experience, yet I'm in a position where I have to carry out an SEO audit of our telecom company's website. Though our website is up and running for some years now, nobody bothered to undertake keyword research. From the little I've read over months on SEOmoz, I've just done the following: took out keywords bringing organic traffic on to our website and checked our rankings for those keywords on major search engines. My observation is that most of these words are long-tail keywords. Since we only have product/service information related to our offerings, most of the head terms we've used for packages/offers/services pages are branded keywords. My understanding is that we need to rank top for our branded keywords (a must) and try to rank as high as possible for long tail. In addition, we can use those keywords in our copy so that the right page ranks top for the respective keyword. Am I missing anything here? What else do I need to do?
Keyword Research | | HasanPK0 -
How can a keyword has very low search volume (<10) and high competition?
Sometimes I notice in Google keyword tool that a keyword has very low search volume (<10) and high competition? Why would anyone go for a keyword with very less search volume ?? (note: If Checked in Google keywords tool with Exact match) Though I understand this tool doesn't always have exact data but still any explanation to that question?
Keyword Research | | Personnel_Concept0 -
No KWs to target and SEO value
Hello, I'm writing some on-going Q&A type blog posts and perform KW research for each post; however, there are a few where the question is not a popular topic at all and because of this, there are no KWs to target. I've checked a few sources. The question needs to be answered and i'm trying to get as much SEO value as i can. Just wondering how have you gone about this? Just answer the question and it will naturally target the long tail?
Keyword Research | | ShaneO0 -
Keyword Traffic Estimator Tools
Hello, I'm relatively new to SEO and looking to find a good tool for estimating the search traffic volume of different keywords in order to focus efforts on higher yielding terms. Right now I'm using Google's traffic estimator but it doesn't seem to have much data for long-tail keywords. Is anything else out there better or more accurate? Thank you!
Keyword Research | | rawberg0