Moz keywords tool obsolete?

[BlueLinkERP]

It looks like Google is going to encrypt all user searches, rendering entire sections of SEO tools useless like portions of Moz. What's Moz's reaction to something like this?

http://blog.hubspot.com/google-encrypting-all-searches-nj

[AWCthreads]

Did I misread the article?

How will this affect Google's keyword planner data?

We appear to be picking up momentum in the direction of pay-to-play.

[Chris_CM]

You will still be able to get search query information through Google Webmaster Tools, and you can link that to both Google Analytics and AdWords to see reports for organic query matches in either of those platforms.  I have found the Webmaster Tools query reports to be less accurate than the Google Analytics search term report, but if the Analytics report is only going to display "not provided", the Webmaster Tools query report is a working, albeit slightly inferior, alternative.

Google Webmaster Tools

[onlinechester]

I think that although this is a 'big deal' it's not as terrible as it sounds. Of course it is harder to show how your work has had a direct impact through precise keywords but there's so much more that can be measured other than just keywords. If this industry can adapt and continue after major updates such as Penguin I'm pretty sure this won't cause a collapse, some tools will become less important/ useable but there will soon be others along to replace them I'm sure.

[Jonathan1979]

I wouldn't overly worry yet.  The SEO industry and various tools will adapt, like they have adapted to everything else.

I believe I read somewhere that data (or at least some of it) is still available to adwords customers, and of course there is data from bing etc.

There is bound to be a bit of a reaction now, but as people adapt it will soon be business as usual.