Moz keywords tool obsolete?
-
It looks like Google is going to encrypt all user searches, rendering entire sections of SEO tools useless like portions of Moz. What's Moz's reaction to something like this?
-
Did I misread the article?
How will this affect Google's keyword planner data?
We appear to be picking up momentum in the direction of pay-to-play.
-
You will still be able to get search query information through Google Webmaster Tools, and you can link that to both Google Analytics and AdWords to see reports for organic query matches in either of those platforms. I have found the Webmaster Tools query reports to be less accurate than the Google Analytics search term report, but if the Analytics report is only going to display "not provided", the Webmaster Tools query report is a working, albeit slightly inferior, alternative.
-
I think that although this is a 'big deal' it's not as terrible as it sounds. Of course it is harder to show how your work has had a direct impact through precise keywords but there's so much more that can be measured other than just keywords. If this industry can adapt and continue after major updates such as Penguin I'm pretty sure this won't cause a collapse, some tools will become less important/ useable but there will soon be others along to replace them I'm sure.
-
I wouldn't overly worry yet. The SEO industry and various tools will adapt, like they have adapted to everything else.
I believe I read somewhere that data (or at least some of it) is still available to adwords customers, and of course there is data from bing etc.
There is bound to be a bit of a reaction now, but as people adapt it will soon be business as usual.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Monthly Keyword Volume Differences Keyword Research V's Campaign Rankings
Why are there differences in the keyword volume data, is this a UK only issue? Am I missing something? Within Keyword Research;
Moz Bar | | GrouchyKids
suspended ceiling systems swindon (0-10) Within Campaign Rankings:
suspended ceiling systems swindon (no data) It's not just one instance either its across multiple keywords.0 -
Why keywords have zero data for UAE?
I have searched for food delivery keyword for the United Arab Emirates, EN, and AR. Monthly volume has no data whereas difficulty, organic and priority has figures. When I change the country to US; monthly volume has more data. Can you explain; how can I use your service?
Moz Bar | | Twenzy1 -
Keyword Lists - Omitting Keywords
I've had trouble adding keywords to Keyword Lists - specifically when I add a large list of keywords (400+), and only 50 or 75 keywords are analyzed. Is there a reason this happens?
Moz Bar | | brianglassman0 -
Use of Keyword Analysis Tool (espcially regarding search volume)
Hello! I am fairly new to Moz and just starting to explore the available Research Tools. At first glance, I was very excited about the Keyword Analysis tool, but I quickly realized that (a) I wasn't receiving the information I needed and (b) I didn't know what to do with the information it gave me. So... Two specific questions: Is there any way to see the Google Search Volume instead of the Bing Search Volume? The overwhelming majority of our organic site traffic comes from Google, so it seems silly to look at the Bing search volume. How do you deal with the fact that this tool only returns search volume based on an exact match? As we know, there are some many ways the same general query could be entered, but it seems ridiculous for me to sit there and run the tool against every iteration I can think of just to get a general sense of the search volume. Two general questions: What do you find helpful about the Keyword Analysis tool and how does it inform your SEO work? What other tools do you recommend to help determine Google search volume for keywords? Thanks in advance for your help and advice!
Moz Bar | | Marketing_Dept0 -
Moz crawl issues: All pages keep resolving to our "cookies not enabled" page
Upon running the Moz Pro site crawler, I noticed that I received quite a bit of duplicate titles along with 302 redirects (which is our site creating a temporary 302 to our "cookies not enabled" page). How would I get around the crawler being redirected to this page? I've never ran across this issue before, despite using the crawler with sites that use the same framework as the one thats affected. Any ideas?
Moz Bar | | responsivelabs0 -
Rank Checker and Keyword Difficulty
This is the only time I have seen this but the rank checker shows a keyword ranking #2 but the keyword difficulty tool does show the url ranking anywhere on the first page. I have some ideas as to why this may be happening but I am wondering if anyone actually knows?? Keyword: motion capture url: www.organicmotion.com/motion-capture
Moz Bar | | JBeaton0 -
How is this possible, Keyword Difficulty tool has some problems
Hello guys, I have some concerns or misunderstanding. If I am about to look for [software development] using Google first, it shows that the Exact match for the keyword is 16,574, then I choose Bing and I had the same number 16,574. Yahoo is the showing the same figure. Do I miss something in here or this tool doesn't work? odd_zps2388b5a9.png
Moz Bar | | Askalexis0 -
Can we export branded reports from Moz Analytics Beta yet?
Hey guys, Just looking around the new Moz-alytics (droooool) and it is superb, but are we able to export and build reports from it yet? Or is this something that will be in the final release? Apologies if this has already been asked. Regards! Joe Sturgess
Moz Bar | | Sturge
Twitter: @Sturge871