Link building for big webite. 2500+ posts.

[Mocomi]

We run a big kids website: http://mocomi.com/ and have over 2500+ posts. Its about 2 years old now.

No SEO was done on this site until the last two months when I was hired for SEO. I divided the SEO into 2 parts - on-page and off-page SEO. For the last 1.5 months I did the on-page fixing - correcting URLs, optimizing posts with best keywords, adding meta titles and descriptions to each post, 301 redirects etc.

Now that on-page optimization is over, I have to do the off-page thing - build links. But with so much content I'm confused on how should I go forward. Among the 2500 posts I have listed down 700 posts that have real traffic potential so I'm planning to build links to these.

But 700 is a huge number which includes our home page, 50+ category pages and rest are posts.

So the question is how should I build links to these? Should I pick up each page and build links to it and move to next or as some people suggested, build most links to home page and category pages and that'll pass pagerank to my posts and help them rank.

What link building plan would you suggest?

Thanks in advance.

[Mocomi]

Thanks Chris and Alex for your response. I think I should focus on building links to category pages and high traffic potential posts and let the page rank flow to other pages with less traffic potential.

[Anti-Alex]

When it comes to link building, take what you can get. Whatever people deem link worthy, focus on that. Start with Category pages and see if websites pick those up. In my experience, content pages are easier to link build for and create great deep links. If you page breadcrumbs or some sort of navigation passing the user back to your homepage and category pages, those content pages will pass pagerank so it really doesn't matter what pages you build links for, just build links.

Remember, stay white hat if you want you site to stick around. Google will eventually detect black hat links - forum/comment spam, forum signatures, links in social media profiles. You want good links from reputable sites.

[GPainter]

If you have a good site structure the second method should work better as it would filter down to everything lower down the chain and look a bit more natural, all though it can't hurt to throw a wildcard in the mix and link to the odd page here and there. Just make sure the links will flow down nicely and you should be swell, if you creative something that your users can link to you should start getting organic links which are far better than making them your self (e.g facebook shares)

Good luck!