Best way to structure a new company blog with multiple existing individual country sites?
-
Hi, we have a client who have multiple business websites .co.nz, .com.au, .co.uk, .com which all have unique content intending to rank in each country. These sites are on a CMS that has a blog function capability.
Should we set up the blog on one of these country sites then link to other sites when appropriate?
OR
Is it best to set up a new blog on something like Wordpress (or what?) that takes all blog posts from all countries and then links out to the relevant sites when appropriate. So the new blog becomes the content hub and creates its own Google power to then pass when appropriate to the various country sites?
Any suggestions welcome especially from people who are currently doing either of these methods, and have experienced the results both positive and negative of the different approaches.
NB: there will be about 20 staff creating a blog post on a topic relevant to them per month each once blog is live.
-
I'd be inclined to suggest individual blogs on individual domains. Doing this will allow each blog to cater to that countries specific market and better engage your audience. Let's face it, something that is of interest to some in New Zealand is not necessarily of interest to a UK-based market.
Let me know if you disagree and we can discuss further.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My big and famous website is ranking worse than unknown sites, what to do?
I have a major, popular and well-established website in my niche (lil peep merch) (lilpeepmerch.net) in my country, known as the largest, or one of the largest. But even with 12 years and loads of quality content, my website ranks WAAY worse than unknown ones, most of the time not even showing up on the searches at all, or ranking like page 7 in Google, while my rival, who does the same thing I do (and sometimes worse than what I do, like just publishing news when I publish news, and information, in-depth articles) ranks page 1 in Goo. I use Yoast SEO, try to do everything I can (but I'm no developer and have no access to my site codes), but my only good result is for one specific keyword.
Branding | | FitBoyAwesome0 -
Site Architecture for Sub-Brands
I am working on launching a few industry specific sub-brands for our marketing agency and am trying to figure out the best way to deliver a tailored user experience using subfolders instead of subdomains, if this is indeed the best option... Since I am trying to provide separate experiences, I looking at housing microsites in sub-folders - say /technology or /medical. Each with its own navigation, home page, and industry specific content/blog/portfolio. A couple things I am considering: Will my microsite "home pages" and site pages rank as well in a sub-folder versus if they were actually the primary pages on their own sub-domain? Will separate Wordpress and theme installs and separate primary navigations have any affect on SEO if they are in sub-folders of the same site? Thanks in advance for any input. I really appreciate it!
Branding | | Alaniz0 -
What marketing/branding services can you recommend to get more awareness of my site?
I am a programmer, not a marketing or social media genius. It also takes A LOT of time to market your website properly. Are there services that people can recommend that can help get my site out there and known to people more. I am always working on the SEO part and that takes time to improve. Just looking for suggestions. Thank you!
Branding | | BrickPicker0 -
Commentluv enabled blogs for inbound links?
Question 1: What is the general consensus on gaining links through blog comments on blogs with CommentLuv enabled? Backstory: I was studying our competitor's links and tripped upon something I haven't seen before. There were a number of blog comments created in 2011 by an individual who was probably an SEO hired at least partially for the purpose of making blog comments to gain inbound links for the competitor. I haven't dug deeply enough to find if there are any more recent than 2011. The interesting part was the name/link of the company for this individual which was not the company's actual name but a URL crafted from a main keyword. It obviously has a redirect to the actual competitor's website which is where the link took me AND a link to this individual's "most recent blog post". This blog post on the company site was written by someone else entirely. Question 2: Clearly some manipulation to build links- would these links be considered unnatural? Question 3: Would it be smart for me to find blogs with CommentLuv to gain links to my blog?
Branding | | gfiedel0 -
Trying to decide on best domain
I am trying to decide on a domain for a real estate site in Utah where the area code is 801. My choices are utahhomes801.com, the search term "utah homes" get 3600 exact matches, utahrealestate801.com with "utah real estate" getting 22,200 exact matches or forget the 801 and go for a shorter domain Utahnow.net or utahhomeboy.com. Is there any reason to stay away from 801 in the domain? Any thought or direction would be appreciated. Scott
Branding | | rozier0 -
Guest Posts/Blogs/Articles Link Building
Is it me or are the usual places you used to go for to find quality blogs to guest post to seem to be full of low quality spammy blogs. And doing a search brings up loads of poor quality sites/blogs too. I was thinking of creating a high quality content site for link bait. Any suggestions on "refreshing" a tired link strategy. Where do you find your guest blog/posts?
Branding | | JohnW-UK0 -
Company name in TITLE tag first have an impact on user behavior?
Does anyone know if there any sort of study or have an opinion on the following: Does the company name appearing the browser tab have any affect on how a user interacts with a site from a branding perspective or a TITLE tag / meta description in SERP "paying off" perspective? That is, optimizing titles COMPANY NAME | KEYWORD instead of vice versa so that when the title shows in the browser tab, the company name is displayed but not much else.
Branding | | hunchfree0 -
What are the best Guest Blogging websites? services?
Does anyone know of any guest blogging websites that offer a good (white hat) service? We're looking for websites that website owners may subscribe to that actually are pursuing guest bloggers to post on their site. We're looking for white-hat only websites. Thanks,
Branding | | iAnalyst.com0